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Gamification - Play or be Played

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These are the slides from my talk at the Open Development Camp in Amsterdam.
The talk is about why to implement gamification as well as how to implement. There are three key ingredients every successful gamification project needs, which are:
1. Meaning
2. Path to mastery
3. Voluntary participation

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Gamification - Play or be Played

  1. 1. Gamification Play or be played Thijs de Vries @thijsdevries ! Open Development Camp - 7 Nov 2013
  2. 2. + =
  3. 3. Projects Process Product
  4. 4. Lean back media
  5. 5. Lean forward media
  6. 6. Everyone is gaming
  7. 7. Playing as kids
  8. 8. Creating meaningful stories
  9. 9. Getting better at something
  10. 10. Voluntary participation
  11. 11. Creating meaningful stories Getting better at something Voluntary participation
  12. 12. Creating meaningful stories Getting better at something Voluntary participation
  13. 13. 12 mln 22 6 mln players worldwide average hours of gameplay per week year of total gameplay
  14. 14. Can we get people to obey speed limits by using play? http://www.youtube.com/ watch?v=iynzHWwJXaA
  15. 15. Gamification The use of game elements and techniques in a nongame context to learn and to progress.
  16. 16. Why gamify? Drive participation Increase engagement Create loyalty
  17. 17. Successful gamification 1. Meaning 2. Path to mastery 3.Voluntary participation
  18. 18. 1. Meaning Blissful productivity Social influence Urgent optimism Epic meaning
  19. 19. http://www.youtube.com/ watch?v=SESG16sBh_E
  20. 20. 2. Path to mastery Engagement loop
  21. 21. Engagement loop Propose challenges Action Reward Progress
  22. 22. Engagement loop Propose challenges Action Reward Progress
  23. 23. Engagement loop Propose challenges Action Reward Progress
  24. 24. Engagement loop Propose challenges Action Reward Progress
  25. 25. Engagement loop Propose challenges Action Reward Progress
  26. 26. Engagement loop Propose challenges Action Reward Progress
  27. 27. Difficulty Skills / Time
  28. 28. Difficulty Skills / Time
  29. 29. Difficulty Skills / Time
  30. 30. Difficulty Vaardigheden / Tijd Skills / Time
  31. 31. Difficulty Skills / Time
  32. 32. Difficulty Flow Aversion Boredom Skills / Time
  33. 33. Voluntary participation
  34. 34. Playing is part of us, by playing we learn
  35. 35. Gamification uses play to learn and to progress
  36. 36. Meaning
  37. 37. Path to mastery
  38. 38. Voluntary participation
  39. 39. To unlock more knowledge, get in touch… @thijsdevries thijs@creativeseeds.nl

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