Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO WordPress : Optimiser le référencement naturel

7,769 views

Published on

Optimiser son site WordPress pour un bon référencement naturel.

Plugins, paramétrages, astuces, SEO

WordPress Day – Tlemcen – Algérie – 1er décembre 2011

Published in: Technology
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download or read that Ebooks here ... ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download or read that Ebooks here ... ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

SEO WordPress : Optimiser le référencement naturel

  1. 1. Optimiser WordPress pour le référencement WordPress Day – Tlemcen – Algérie – 1er décembre 2011 Thierry Pigot Consultant / Freelance WordPress www.thierry-pigot.fr @thierrypigot
  2. 2. Sommaire <ul><li>Les bases du référencement naturel </li></ul><ul><li>Référencement du CMS WordPress </li></ul><ul><li>Questions </li></ul>
  3. 3. Les bases du référencement naturel <ul><li>Objectifs -> plus de visibilité sur les moteurs de recherche </li></ul><ul><li>Définir la thématique du site, choisir les expressions et mots clés </li></ul><ul><ul><li>Adwords keyword generator -> mots clés </li></ul></ul><ul><ul><li>google insight -> tendances </li></ul></ul><ul><ul><li>google trends -> tendances </li></ul></ul>
  4. 4. Les bases du référencement naturel <ul><li>Optimisation « On-page » </li></ul><ul><ul><li>Balises meta : title, description, keyword </li></ul></ul><ul><ul><li>Balises h1, h2, hn </li></ul></ul><ul><ul><li>Images : alt, title </li></ul></ul><ul><ul><li><img src=‘’ glace-vanille .jpg’’ title=‘’ glace à la vanille ’’ alt=‘’ créme glacée à la vanille ’’ /> </li></ul></ul><ul><ul><li>Liens : title </li></ul></ul><ul><ul><li><a href=‘’ /voitures/citroen-C4 .html’’ title=‘’ Toutes nos Citroëns C4 ’’ /> Citroëns C4 </a> </li></ul></ul><ul><ul><li>Mise en forme : gras, italique, liste à puce … </li></ul></ul><ul><ul><li>Rapidité d’affichage </li></ul></ul><ul><ul><ul><li>Compression gzip -> .htaccess </li></ul></ul></ul><ul><ul><ul><li>Minification -> Plugin ou à la main </li></ul></ul></ul><ul><ul><ul><li>Optimisation des images </li></ul></ul></ul><ul><ul><ul><li>add_theme_support( 'post-thumbnails' ); </li></ul></ul></ul><ul><ul><ul><li>add_image_size( $name, $width, $height, $crop ); </li></ul></ul></ul><ul><ul><li>Du contenu à valeur ajoutée !!! </li></ul></ul>
  5. 5. Les bases du référencement naturel <ul><li>Optimisation « Off-page » </li></ul><ul><ul><li>Inscription dans les annuaires </li></ul></ul><ul><ul><li>Linking </li></ul></ul><ul><ul><ul><li>Importance du pageRank du site </li></ul></ul></ul><ul><ul><ul><li>Termes en rapport avec le texte de la page + celui de la page de destination </li></ul></ul></ul><ul><ul><ul><li>+ d’importance si noyé dans du texte </li></ul></ul></ul><ul><ul><li>Réseaux sociaux </li></ul></ul>
  6. 6. Référencement du CMS WordPress <ul><ul><li>Paramétrage de WordPress </li></ul></ul><ul><ul><li>URL Rewriting et duplicate content </li></ul></ul><ul><ul><li>ne pas utiliser une structure du type www.monsite.fr/category/postname/ </li></ul></ul><ul><ul><li>> difficultés en cas de changement de catégorie </li></ul></ul><ul><ul><li>> si articles plus d’une catégorie -> duplicate content </li></ul></ul><ul><ul><li>/category/ avant le slug de l’article </li></ul></ul><ul><ul><li>plugin No Category Base </li></ul></ul><ul><ul><li>plugin WordPress SEO </li></ul></ul><ul><ul><li>Utilisation de l’ extrait et de la balise more </li></ul></ul>
  7. 7. Référencement du CMS WordPress <ul><ul><li>Paramétrage de WordPress </li></ul></ul><ul><ul><li>Optimisation des flux RSS : </li></ul></ul><ul><ul><li>En cas de reprise de vos articles sur d’autres sites, n’afficher que l’extrait </li></ul></ul>
  8. 8. Référencement du CMS WordPress <ul><ul><li>Gestion des Pings et Trackbacks </li></ul></ul><ul><ul><li>Notifier les moteurs </li></ul></ul><ul><ul><li>http://codex.wordpress.org/Update_Services </li></ul></ul><ul><ul><li>Obtenir automatiquement des liens retour </li></ul></ul>
  9. 9. <ul><ul><li>Gestion des mots clés (tags) </li></ul></ul><ul><ul><li>Risque de duplicate content </li></ul></ul><ul><ul><li>Riche d’un point de vue sémantique </li></ul></ul><ul><ul><li>Pas plus de 2 / 3 par article </li></ul></ul><ul><ul><li>Différent du nom d’une catégorie </li></ul></ul>Référencement du CMS WordPress
  10. 10. <ul><ul><li>Optimisation de la vitesse de chargement </li></ul></ul><ul><ul><li>Site avec une structure html légère </li></ul></ul><ul><ul><li>Minifier les js / css </li></ul></ul><ul><ul><li>Styles / scripts -> Utilisation de : </li></ul></ul><ul><ul><li>wp_register_ / wp_deregister_ / wp_enqueue_ / wp_dequeue_ </li></ul></ul><ul><ul><li>Mise en cache </li></ul></ul><ul><ul><li>Plugin WP super cache </li></ul></ul><ul><ul><li>Plugin DB cache reloaded </li></ul></ul><ul><ul><li>Plugin Gravatar local cache </li></ul></ul>Référencement du CMS WordPress
  11. 11. <ul><ul><li>Amélioration de l’indexation des contenus </li></ul></ul><ul><ul><li>Fil d’ariane </li></ul></ul><ul><ul><li>Plugin Breadcrumb NavXT / WordPress SEO </li></ul></ul><ul><ul><li>Sitemap.xml </li></ul></ul><ul><ul><li>Plugin Google sitemap generator / WordPress SEO </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Plugin PageNavi </li></ul></ul><ul><ul><li>Proposition d’articles relatifs </li></ul></ul><ul><ul><li>Plugin Yet Another Related Posts Plugin </li></ul></ul>Référencement du CMS WordPress
  12. 12. <ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Meta </li></ul></ul><ul><ul><li>Plugin All in one SEO / WordPress SEO </li></ul></ul><ul><ul><li>Plan de site </li></ul></ul><ul><ul><li>Plugin Dagon sitemap generator </li></ul></ul><ul><ul><li>Redirection 301 </li></ul></ul><ul><ul><li>Plugin Redirection </li></ul></ul><ul><ul><li>Erreur 404 </li></ul></ul><ul><ul><li>Plugin 404 notifier </li></ul></ul>Référencement du CMS WordPress
  13. 13. <ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Liens morts (articles, commentaires …) </li></ul></ul><ul><ul><li>Plugin Broken Link Checker </li></ul></ul>Référencement du CMS WordPress
  14. 14. Merci ;-) WordPress Day – Tlemcen – Algérie – 1er décembre 2011 Thierry Pigot Consultant / Freelance WordPress www.thierry-pigot.fr @thierrypigot

×