Internet in Russia. 2014 [statistics & trends]

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Read here all the numbers you need to know about the Internet in Russia in 2014.
- Year to year evolution
- Trends
- Challenges

Published in: Marketing

Internet in Russia. 2014 [statistics & trends]

  1. 1. Internet in Russia. 2014 > Connecting Consumers and Brands All right reserved Buzzfactory. 2014
  2. 2. BuzzFactory is a social media and digital PR consulting agency helping leading international brands in implementing their digital strategies in Russia. Digital Strategies / Audit and Consulting Social Media Management Blog Marketing / Digital PR Visit our website: www.buzzfactory.ru E-Reputation Management All right reserved Buzzfactory. 2014
  3. 3. 03 Buzzfactory. Leading online reputation experts 7 EXPERTS 2010 SINCE 1 blogger 2 account manager 1 digital PR specialist 2 ORM experts 1 Strategic executive International Expertise High performance formats 110 BLOG MARKETING CAMPAIGNS BUZZFACTORY IN NUMBERS MENTIONS ANALYZED IN 2013 250.000 PUBLISHERS Exclusive offers 550 INFLUENCERS All right reserved Buzzfactory. 2014
  4. 4. 04 Presentation agenda INTERNET DEMOGRAPHIC SOCIAL NETWORKS MOBILE INTERNET ELECTRONIC COMMERCE Russia has the largest Russian are social media Mobile internet Beside obvious bottle population of internet hardcore users thanks to consumption is booming necks, E-commerce is users in Europe. numerous social networks. especially in regions. slowly approaching European level. All right reserved Buzzfactory. 2014
  5. 5. Internet in Russia - Demographics All right reserved Buzzfactory. 2014
  6. 6. 63,5 Millions Internet users in Russia 50.100.000 Russians Access the Internet Every Day All right reserved Buzzfactory. 2014
  7. 7. 07 Year to year evolution DEC 2012 DEC 2013 NUMBER OF WEB USERS Web users:Ц 939 061 55 Web users: 63 486 797 13,49% AVERAGE NUMBER OF ANNUAL WEB VISITS Website: 178,40 visits Website: 233,19 visits AVERAGE USE PER DAY Website: 09 min 51 sec Website: 09 min 23 sec All right reserved Buzzfactory. 2014
  8. 8. 08 Internet penetration rate % of Internet penetration: international comparisons All right reserved Buzzfactory. 2014
  9. 9. 09 Internet population repartition per region Growing Internet penetration by regions (2010 – 2012) All right reserved Buzzfactory. 2014
  10. 10. 10 Usage rates by device Russian Federation June 2013 All right reserved Buzzfactory. 2014
  11. 11. Internet in Russia – Social Networks All right reserved Buzzfactory. 2014
  12. 12. 13 Monthly active users in Dec 2013 (millions) 60 50 40 49 M. 37 M. 30 20 10 0 14 M. 8 M. 5 M. Dec 2013 All right reserved Buzzfactory. 2014
  13. 13. 14 Vkontakte vs. odnoklassniki (Thousands) Odnoklassniki Vkontakte 4909,6 Odnoklassniki Vkontakte *Audience per day All right reserved Buzzfactory. 2014
  14. 14. 15 One user across multiple platforms By 2015… 45% of Russian population will be active on at least one social network All right reserved Buzzfactory. 2014
  15. 15. 16 Social reach or engagement All right reserved Buzzfactory. 2014
  16. 16. 17 Crisis on Social Media? - Youngster are leaving Facebook - It is harder to get new fans - Brand publications are hardly visible - New network are challenging old one - Vkontakte is deleting pirate content - Average time spent on SM decrease - SM are becoming too commercial All right reserved Buzzfactory. 2014
  17. 17. Internet in Russia – Mobile All right reserved Buzzfactory. 2014
  18. 18. 19 Mobile internet penetration All right reserved Buzzfactory. 2014
  19. 19. 20 Smartphone vs Tablets sales forecast All right reserved Buzzfactory. 2014
  20. 20. 21 Russia mobile internet users Mobile Internet user ID Education Age Sex First-level High-school Post-secondary Higher education Male Female Region City population CFD SFD NWF D FEF D NFD Moscow UFD 250 -500 ths. PFD NCF D St.Petersburg ~ 1 mil. people 500 ths.- 1 mil. 100 - 250 ths. < 100 ths. Consumers of mobile Internet generally young (2/3 – younger then 35 years old), highly educated, and 55% of them live in small cities. All right reserved Buzzfactory. 2014
  21. 21. 22 Frequency of mobile internet use 84% of respondents use mobile internet not less than once per week. Consumers with 2 or more mobile devices spent about half their time online using mobile Internet. Frequency of use mobile Internet Frequency of use mobile Internet Frequency of use mobile Internet Frequency of mobile internet use Period of mobile internet use Correlation time of using Internet Tablets owner Smartphones owner Winter 2013 Daily 2-4 times in week Once time in week One time per month and less often Don’t use Winter 2013 Spring 2013 Spring 2013 More than 1 time per week Winter 2013 Spring 2013 Less than 1 time per week All right reserved Buzzfactory. 2014
  22. 22. 23 Device preference throughout the day Most Weekday Tablet Usage Occurs Between 8pm and 9pm All right reserved Buzzfactory. 2014
  23. 23. Internet in Russia – E-Commerce All right reserved Buzzfactory. 2014
  24. 24. 25 Forecast value of Russian internet retail Forecast value Russian Internet-retail 2013-2025 (in bln. US Dollars) Long-term > 100 bln. US Dollars 2020 50-70 bln. US Dollars 2010 8 bln. US Dollars 2013 16,5 bln. US Dollars All right reserved Buzzfactory. 2014
  25. 25. 26 E-commerce market growth vs market size (2013) Internet Retail Market Size and Growth (in bln. US Dollars) USA China UK Japan Germany Brazil Russia All right reserved Buzzfactory. 2014
  26. 26. 27 Penetration rate – international comparison (2013) All right reserved Buzzfactory. 2014
  27. 27. 28 Growth of internet retailers 2007 -2013 Russian Retail Websites with at least Two Order per Day All right reserved Buzzfactory. 2014
  28. 28. 29 E-Commerce Bottlenecks - Control, quality and cost of logistics - Online payments - Customer acquisition - Customer retention - Counterfeit and grey market - Finding skilled and experienced staff All right reserved Buzzfactory. 2014
  29. 29. Contacts All right reserved Buzzfactory. 2014
  30. 30. 30 For any questions, please contact me: For any questions please contact me: Thierry Cellerin E.: tcellerin@buzzfactory.ru M.: +7 985 44 22 544 W.: www.buzzfactory.ru F.: facebook.com/BuzzfactoryRussia All right reserved Buzzfactory. 2014

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