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Dados Brasil 2019 completo

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Esta é uma seleção de dados que separei a partir do estudo Global Digital Report 2019 (veja completo aqui: https://wearesocial.com/global-digital-report-2019)
Acesse para ver os infográficos em português: https://marketingsemgravata.com.br/2019/06/26/dados-da-internet-no-brasil-em-2019

Published in: Data & Analytics
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Dados Brasil 2019 completo

  1. 1. DIGITAL2019 ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 O R D E M E P R O G R E S S O BRAZIL
  2. 2. 5 GLOBAL OVERVIEW
  3. 3. 6 2019 JAN SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). DIGITAL AROUND THE WORLD IN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE 7.676 5.112 4.388 3.484 3.256 56% 67% 57% 45% 42% BILLION BILLIONBILLIONBILLIONBILLION TOTAL POPULATION UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
  4. 4. 7 2019 JAN SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS +1.1% +2.0% +9.1% +9.0% +10% +84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 TOTAL POPULATION UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS
  5. 5. 8 2019 JAN SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA INTERNET PENETRATION BY REGION INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE) 69% 63% 60% 42% 32% 51% 12% 66% 50% 80% 88% 95% 50% 41% 94% 51% 73% 63% 95%
  6. 6. 9 2019 JAN SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA SOUTHERN AFRICA SOCIAL MEDIA PENETRATION BY REGION BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION 8% 38% 24% 57% 61% 70% 54% 16% 48% 7% 12% 40% 58%53% 67% 66% 46%62% 70%
  7. 7. 10 2019 JAN SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017). 2,271 1,900 1,500 1,300 1,083 1,000 803 531 500 446 326 330 320 303 300 300 287 260 250 194 QQ FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WEIXIN / WECHAT INSTAGRAM QZONE DOUYIN / TIK TOK SINA WEIBO TWITTER REDDIT DOUBAN LINK EDIN* * BAIDU TIEBA* SK YPE* SNAPCHAT* * VIBER* PINTEREST LINE SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / VOIP
  8. 8. 11 2019 JAN SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018). NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WHATSAPP (133) FACEBOOK MESSENGER (75) VIBER (10) IMO (3) WECHAT (3) LINE (3) TELEGRAM (3) HANGOUTS (1) GOOGLE MESSAGES (1) KAKAOTALK (1) UNKNOWN (11) ZALO (1) TOP SOCIAL MESSENGERS AROUND THE WORLD THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018
  9. 9. 12 2019 JAN SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 3% 11% 13% 7% 5% 3% 2% 4% 16% 19% 9% 5% 3% 2% SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE
  10. 10. 13 2019 JAN SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. OCEANIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA SOUTH-EASTERN ASIA MOBILE CONNECTIVITY BY REGION THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS) 108% 129% 111% 103% 91% 162% 62% 101% 53% 86% 102% 132% 154% 120% 116% 109% 73%96% 105%
  11. 11. 14 O R D E M E P R O G R E S S O BRAZIL
  12. 12. 15 2019 JAN O R D E M E P R O G R E S S O SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE BRAZIL 211.6 215.2 149.1 140.0 130.0 MILLION MILLION MILLION MILLION MILLION 87% 102% 70% 66% 61% TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION:
  13. 13. 16 2019 JAN O R D E M E P R O G R E S S O SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS +0.7% -2.9% +7.2% +7.7% +8.3% +2 MILLION -6 MILLION +10 MILLION +10 MILLION +10 MILLION TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
  14. 14. 17 2019 JAN O R D E M E P R O G R E S S O SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. OVERVIEW: POPULATION & ECONOMY ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS 87% $15,484 92% 92% 92% 211.6 50.9% 49.1% +0.7% 33.5 MILLION TOTAL POPULATION FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE URBAN POPULATION GDP PER CAPITA (PPP) (CURRENT INTERNATIONAL $)* OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+)
  15. 15. 18 2019 JAN O R D E M E P R O G R E S S O SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES 'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. DEVICE USAGE PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED] 95% 7% 2% 2% 89% 67% 38% 15% MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TELEVISION (ANY KIND) DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE
  16. 16. 19 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY. TIME SPENT WITH MEDIA AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED] 9H 29M 3H 34M 3H 26M 1H 19M AVERAGE DAILY TIME SPENT USING THE INTERNET VIA ANY DEVICE AVERAGE DAILY TIME SPENT USING SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TV VIEWING TIME (BROADCAST, STREAMING AND VIDEO ON DEMAND) AVERAGE DAILY TIME SPENT LISTENING TO STREAMING MUSIC global web index
  17. 17. 20 INTERNET USE
  18. 18. 21 2019 JAN O R D E M E P R O G R E S S O SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. INTERNET USE: DEVICE PERSPECTIVE BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES 149.1 70% 139.4 66% MILLION MILLION TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION global web index
  19. 19. 23 2019 JAN O R D E M E P R O G R E S S O SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. FREQUENCY OF INTERNET USE HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 1 7 31 365 85% 9% 5% 1% EVERY DAY AT LEAST ONCE PER WEEK AT LEAST ONCE PER MONTH LESS THAN ONCE PER MONTH
  20. 20. 24 2019 JAN O R D E M E P R O G R E S S O SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017). INTERNET CONNECTION SPEEDS AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON MBPSMBPS 21.16 +29% 29.99 +68% AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS
  21. 21. 25 2019 JAN O R D E M E P R O G R E S S O SOURCE: SIMILARWEB (JANUARY 2019). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2018. NOTES: ‘MONTHLY TRAFFIC’ DOES NOT REPRESENT UNIQUE VISITORS. ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. SIMILARWEB’S TOP WEBSITES RANKING OF WEBSITES BY AVERAGE MONTHLY TRAFFIC 01 GOOGLE.COM.BR SEARCH 2,374,200,000 09M 29S 7.3 02 GOOGLE.COM SEARCH 2,096,400,000 09M 06S 8.6 03 YOUTUBE.COM TV & VIDEO 1,426,000,000 22M 28S 9.3 04 FACEBOOK.COM SOCIAL 1,394,000,000 12M 29S 11.1 05 GLOBO.COM NEWS 633,200,000 08M 22S 4.0 06 UOL.COM.BR NEWS 493,600,000 10M 27S 5.8 07 WHATSAPP.COM COMMUNICATION 328,100,000 02M 55S 2.0 08 MERCADOLIVRE.COM.BR SHOPPING 296,400,000 06M 58S 8.8 09 LIVE.COM EMAIL 282,200,000 08M 04S 9.8 10 XVIDEOS.COM ADULT 254,900,000 11M 57S 10.0 # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT
  22. 22. 26 2019 JAN O R D E M E P R O G R E S S O SOURCE: ALEXA (JANUARY 2019). NOTES: ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. ALEXA’S TOP WEBSITES RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS 11 BLOGSPOT.COM 03M 07S 2.43 12 WIKIPEDIA.ORG 04M 15S 3.15 13 INSTAGRAM.COM 05M 47S 3.86 14 WHATSAPP.COM 02M 30S 1.27 15 TWITTER.COM 06M 23S 3.21 16 XVIDEOS.COM 14M 42S 10.70 17 OLX.COM.BR 13M 59S 9.42 18 METROPOLES.COM 03M 38S 3.28 19 AMERICANAS.COM.BR 05M 04S 3.95 20 CAIXA.GOV.BR 06M 30S 4.20 01 GOOGLE.COM 07M 42S 9.54 02 YOUTUBE.COM 08M 47S 5.02 03 GOOGLE.COM.BR 07M 06S 8.43 04 FACEBOOK.COM 09M 43S 4.03 05 MERCADOLIVRE.COM.BR 10M 03S 9.20 06 GLOBO.COM 08M 17S 3.38 07 LIVE.COM 03M 53S 3.76 08 UOL.COM.BR 08M 48S 3.38 09 NETFLIX.COM 02M 04S 1.79 10 YAHOO.COM 04M 01S 3.60 # WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT
  23. 23. 27 2019 JAN O R D E M E P R O G R E S S O SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017. TOP GOOGLE SEARCH QUERIES IN 2018 BASED ON SEARCHES THROUGHOUT 2018 11 FACEBOOK ENTRAR 26 12 VIVO 25 13 FRASES 24 14 WHATSAPP 22 15 OLX 22 16 UOL 20 17 MERCADO LIVRE 19 18 CAIXA 19 19 JOGOS 18 20 GMAIL 16 01 FACEBOOK 100 02 TEMPO 56 03 YOUTUBE 49 04 GOOGLE 47 05 CLIMA 44 06 BRASIL 42 07 GLOBO 40 08 TRADUTOR 38 09 HOTMAIL 34 10 PREVISÃO DO TEMPO 33 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
  24. 24. 28 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. CONTENT STREAMING ACTIVITIES PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED] 98% 73% 16% 19% 13% WATCH VIDEOS ONLINE STREAM TV CONTENT VIA THE INTERNET PLAY GAMES STREAMED LIVE VIA THE INTERNET WATCH LIVE STREAMS OF OTHERS PLAYING GAMES WATCH E-SPORTS TOURNAMENTS
  25. 25. 29 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. USE OF INTERNET TECHNOLOGIES PERCENTAGE OF INTERNET USERS THAT USE EACH TOOL OR SERVICE EACH MONTH 34% 45% 45% 29% VOICE SEARCH OR VOICE COMMANDS RIDE-HAILING SERVICES AD-BLOCKING TOOLS VIRTUAL PRIVATE NETWORK (VPN) global web index
  26. 26. 30 SOCIAL MEDIA USE
  27. 27. 31 2019 JAN O R D E M E P R O G R E S S O SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. SOCIAL MEDIA OVERVIEW BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS 140.0 66% 130.0 61% MILLION MILLION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE DEVICES ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION
  28. 28. 32 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR ‘TIME SPENT’ ARE DAILY AVERAGES, IN HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH. SOCIAL MEDIA BEHAVIOURS HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED] 100% 81% 3H 34M 9.4 29% VISITED OR USED A SOCIAL NETWORK OR MESSAGING SERVICE IN THE PAST MONTH ACTIVELY ENGAGED WITH OR CONTRIBUTED TO SOCIAL MEDIA IN THE PAST MONTH AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL MEDIA ACCOUNTS PER INTERNET USER* PERCENTAGE OF INTERNET USERS WHO USE SOCIAL MEDIA FOR WORK PURPOSES global web index global web index
  29. 29. 33 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 95% 90% 89% 71% 67% 43% 36% 35% 31% 23% 18% 16% 16% 15% 13% 12% YOUTUBE FACEBOOK WHATSAPP INSTAGRAM FB MESSENGER TWITTER LINK EDIN PINTEREST SK YPE SNAPCHAT TUMBLR BADOO TWITCH WECHAT REDDIT VIBER MOST ACTIVE SOCIAL MEDIA PLATFORMS PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED] SOCIAL NETWORK MESSENGER / VOIP
  30. 30. 34 2019 JAN O R D E M E P R O G R E S S O SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. SOCIAL MEDIA ADVERTISING AUDIENCES A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS 53% 47% 59% 41% 34% 66% 71% 26% 47% 53% 130.0 69.00 8.57 9.90 35.00 MILLION MILLION MILLION MILLION MILLION TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS) FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
  31. 31. 35 2019 JAN O R D E M E P R O G R E S S O SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. SOCIAL MEDIA AUDIENCES: QUARTERLY GROWTH THE QUARTERLY CHANGE IN THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS 0% +6.2% +1.0% -20% +2.9% QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS)
  32. 32. 36 2019 JAN O R D E M E P R O G R E S S O SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. 2.9% 13% 15% 11% 7% 4.0% 2.0% 2.6% 12% 14% 9% 5% 2.5% 1.3% SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER YEARS OLD YEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLDYEARS OLD 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE
  33. 33. 37 2019 JAN O R D E M E P R O G R E S S O SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT, FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS. FACEBOOK AUDIENCE OVERVIEW BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 130.0 75% 0% 53% 47% MILLION NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON FACEBOOK QUARTER-ON- QUARTER GROWTH IN FACEBOOK ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE*
  34. 34. 38 2019 JAN O R D E M E P R O G R E S S O SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FACEBOOK ACTIVITY FREQUENCY THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK 2 1 20 13 14 5 3 1 14 9 1 17 9 2 11 NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) FEMALE FEMALEFEMALEFEMALEFEMALEMALE MALEMALEMALEMALE
  35. 35. 41 2019 JAN O R D E M E P R O G R E S S O SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. INSTAGRAM AUDIENCE OVERVIEW BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 69.00 40% +6.2% 59% 41% MILLION NUMBER OF PEOPLE THAT INSTAGRAM REPORTS CAN BE REACHED WITH ADVERTS ON INSTAGRAM PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON INSTAGRAM QUARTER-ON- QUARTER GROWTH IN INSTAGRAM ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE*
  36. 36. 42 2019 JAN O R D E M E P R O G R E S S O SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. TWITTER AUDIENCE OVERVIEW BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 8.57 5.0% +1.0% 34% 66% MILLION NUMBER OF PEOPLE THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON TWITTER QUARTER-ON- QUARTER GROWTH IN TWITTER ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE*
  37. 37. 43 2019 JAN O R D E M E P R O G R E S S O SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. SNAPCHAT AUDIENCE OVERVIEW BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 9.90 5.7% -20% 71% 26% MILLION NUMBER OF PEOPLE THAT SNAPCHAT REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON SNAPCHAT QUARTER-ON- QUARTER GROWTH IN SNAPCHAT ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE*
  38. 38. 44 2019 JAN O R D E M E P R O G R E S S O SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA. LINKEDIN AUDIENCE OVERVIEW BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE 35.00 23% +2.9% 47% 53% MILLION NUMBER OF PEOPLE THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN PERCENTAGE OF ADULTS AGED 18+ THAT CAN BE REACHED WITH ADVERTS ON LINKEDIN QUARTER-ON- QUARTER GROWTH IN LINKEDIN ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE*
  39. 39. 45 2019 JAN O R D E M E P R O G R E S S O SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP YOUTUBE SEARCH QUERIES IN 2018 BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018 11 MINECRAFT 20 12 PEPPA 17 13 MÚSICAS 16 14 FELIPE NETO 14 15 RAP 14 16 SERTANEJO 14 17 GTA 14 18 PEPPA PIG 13 19 GOSPEL 12 20 FREE FIRE 12 01 MC 100 02 MÚSICA 61 03 FILME 60 04 MUSICA 57 05 FUNK 45 06 MUSICAS 36 07 GALINHA PINTADINHA 33 08 AO VIVO 30 09 FILMES 27 10 DESENHO 25 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
  40. 40. 46 MOBILE USE
  41. 41. 47 2019 JAN O R D E M E P R O G R E S S O SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) 215.2 102% 63% 37% 89% MILLION TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
  42. 42. 48 2019 JAN O R D E M E P R O G R E S S O SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ MOBILE CONNECTIVITY INDEX GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY 64.76 61.94 48.63 77.59 75.25 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100
  43. 43. 49 2019 JANJAN 2019 O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. MOBILE ACTIVITIES PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED] 91% 92% 65% 61% 77% PERCENTAGE OF INTERNET USERS USING MOBILE MESSENGERS PERCENTAGE OF INTERNET USERS WATCHING VIDEOS ON MOBILE PERCENTAGE OF INTERNET USERS PLAYING GAMES ON MOBILE PERCENTAGE OF INTERNET USERS USING MOBILE BANKING PERCENTAGE OF INTERNET USERS USING MOBILE MAP SERVICES global web index global web index
  44. 44. 51 2019 JAN O R D E M E P R O G R E S S O SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR ANDROID AND IPHONE DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: ACTIVE USERS RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2018 RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS 01 WHATSAPP MESSENGER FACEBOOK 02 FACEBOOK FACEBOOK 03 FACEBOOK MESSENGER FACEBOOK 04 INSTAGRAM FACEBOOK 05 UBER UBER TECHNOLOGIES 06 NETFLIX NETFLIX 07 SPOTIFY SPOTIFY 08 WAZE GOOGLE 09 MERCADOLIBRE MERCADOLIBRE 10 BANCO DO BRASIL BANCO DO BRASIL 01 FREE FIRE SEA 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD 03 HELIX JUMP VOODOO 04 CARTOLA FC OFICIAL GRUPO GLOBO 05 CLASH ROYALE SUPERCELL 06 SUBWAY SURFERS KILOO 07 FARM HEROES SAGA ACTIVISION BLIZZARD 08 POKÉMON GO NIANTIC 09 CANDY CRUSH SODA SAGA ACTIVISION BLIZZARD 10 POU ZAKEH # APP NAME DEVELOPER # APP NAME DEVELOPER
  45. 45. 52 2019 JAN O R D E M E P R O G R E S S O SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. MOBILE APP RANKINGS: DOWNLOADS RANKINGS OF TOP MOBILE APPS AND GAMES BY THE NUMBER OF DOWNLOADS IN 2018 RANKING OF MOBILE APPS BY DOWNLOADS RANKING OF MOBILE GAMES BY DOWNLOADS 01 FACEBOOK MESSENGER FACEBOOK 02 WHATSAPP MESSENGER FACEBOOK 03 FACEBOOK FACEBOOK 04 INSTAGRAM FACEBOOK 05 UBER UBER TECHNOLOGIES 06 NETFLIX NETFLIX 07 VIGO VIDEO TOUTIAO 08 MERCADOLIBRE MERCADOLIBRE 09 SPOTIFY SPOTIFY 10 99TAXIS XIAOJU 01 FREE FIRE SEA 02 HELIX JUMP VOODOO 03 SUBWAY SURFERS KILOO 04 PUBG MOBILE TENCENT 05 POU ZAKEH 06 RISE UP SERKAN OZYILMAZ 07 LOVE BALLS SUPERTAPX 08 SLITHER.IO LOWTECH STUDIOS 09 SNIPER 3D ASSASSIN TFG CO 10 KICK THE BUDDY PLAYGENDARY # APP NAME DEVELOPER # APP NAME DEVELOPER
  46. 46. 54 E-COMMERCE USE
  47. 47. 55 2019 JAN O R D E M E P R O G R E S S O SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (LATEST AVAILABLE DATA, ACCESSED JANUARY 2019). NOTE: FIGURES REPRESENT THE PERCENTAGE OF ADULTS AGED 15+, NOT TOTAL POPULATION. FINANCIAL INCLUSION FACTORS PERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE 22% 33% 15% 21% 70% 27% 4.8% 18% HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS
  48. 48. 56 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. E-COMMERCE ACTIVITIES PERCENTAGE OF INTERNET USERS WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH [SURVEY BASED] 89% 90% 68% 50% 45% SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY VISITED AN ONLINE RETAIL STORE ON THE WEB (ANY DEVICE) PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE global web index global web index
  49. 49. 57 2019 JAN O R D E M E P R O G R E S S O SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE SPEND BY CATEGORY THE TOTAL ANNUAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN U.S. DOLLARS $2.686 $19.14 $194.0 $686.0 BILLION BILLION MILLION MILLION $5.016 $3.883 $1.223 $1.881 BILLION BILLION BILLION BILLION FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES
  50. 50. 58 2019 JAN O R D E M E P R O G R E S S O SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE, E-TRAVEL, AND DIGITAL MEDIA INDUSTRIES (ACCESSED JANUARY 2019). NOTES: FIGURES ARE BASED ON ESTIMATES OF FULL- YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. FIGURES FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE GROWTH BY CATEGORY ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES +14% +17% +9.6% +9.2% +13% +8.1% +15% +12% FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES
  51. 51. 59 2019 JAN O R D E M E P R O G R E S S O SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR E-COMMERCE INDUSTRY (ACCESSED JANUARY 2019). NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND FOR 2018, EXCLUDING B2B SPEND. ADVISORY: STATISTA HAVE REVISED THEIR FIGURES FOR 2017 SPEND SINCE LAST YEAR, SO THESE FIGURES WILL NOT BE COMPARABLE TO DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. E-COMMERCE DETAIL: CONSUMER GOODS OVERVIEW OF THE E-COMMERCE MARKET FOR CONSUMER GOODS, WITH VALUES IN U.S. DOLLARS 119.1 56% $14.69 $123 MILLION BILLION +2.6% +12% +9.2% TOTAL NUMBER OF PEOPLE PURCHASING CONSUMER GOODS VIA E-COMMERCE PENETRATION OF CONSUMER GOODS E-COMMERCE (TOTAL POPULATION) VALUE OF THE CONSUMER GOODS E-COMMERCE MARKET (TOTAL ANNUAL SALES REVENUE) AVERAGE ANNUAL REVENUE PER USER OF CONSUMER GOODS E-COMMERCE (ARPU) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
  52. 52. 60 2019 JAN O R D E M E P R O G R E S S O SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (NOVEMBER 2018); KEPIOS ANALYSIS. *NOTE: THE PER-CAPITA E-COMMERCE SPEND FIGURE QUOTED ON THIS CHART IS TAKEN FROM A DIFFERENT SOURCE COMPARED TO THE E-COMMERCE ARPU FIGURES QUOTED ELSEWHERE IN THIS REPORT, SO FIGURES MAY NOT MATCH. RETAIL SPEND FIGURES ARE BASED ON COMBINED E-COMMERCE AND POINT-OF-SALE SPEND, AS REPORTED BY WORLDPAY. E-COMMERCE SPEND IN CONTEXT COMPARING E-COMMERCE SPEND TO POINT-OF-SALE (P.O.S.) SPEND, WITH E-WALLET DETAIL $116 $3,746 3.0% 13% 3.0% E-COMMERCE SPEND PER CAPITA* IN U.S. DOLLARS POINT-OF-SALE SPEND PER CAPITA IN U.S. DOLLARS E-COMMERCE SPEND AS A SHARE OF RETAIL SPEND* E-WALLETS’ SHARE OF E-COMMERCE SPEND E-WALLETS’ SHARE OF POINT-OF-SALE SPEND
  53. 53. 61 2019 JAN O R D E M E P R O G R E S S O SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). TOP GOOGLE SHOPPING QUERIES BASED ON SEARCHES THROUGHOUT 2018 11 GELADEIRA 32 12 BICICLETA 28 13 GUARDA ROUPA 27 14 TENIS FEMININO 25 15 FOGÃO 24 16 SOFA 22 17 J7 21 18 LOJAS AMERICANAS 20 19 PS4 19 20 SMART TV 19 01 MERCADO LIVRE 100 02 SAMSUNG 65 03 CELULAR 63 04 NIKE 60 05 IPHONE 57 06 AMERICANAS 48 07 CASAS BAHIA 43 08 ADIDAS 42 09 NOTEBOOK 34 10 MAGAZINE LUIZA 33 # SEARCH QUERY INDEX # SEARCH QUERY INDEX
  54. 54. 62 2019 JAN O R D E M E P R O G R E S S O SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. CONNECTED MONEY UNDERSTANDING INTERNET USERS’ ONLINE FINANCIAL ACTIVITIES 61% 38% 45% 8.2% USE MOBILE BANKING MAKE MOBILE PAYMENTS PURCHASE ITEMS ONLINE USING A MOBILE PHONE OWN SOME FORM OF CRYPTOCURRENCY
  55. 55. 63 MORE INFORMATION
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