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H&P Analysis


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H&P Analysis

  1. 1. Analysis of Hôtel&Préférence
  2. 2. Targeted Customers group <ul><li>Customers between 20 and 50 </li></ul><ul><li>Workers </li></ul><ul><li>Couples and Family who are looking for some few days “somewhere else”. </li></ul><ul><li>A purchasing power in the mean </li></ul>
  3. 3. Online services <ul><li>Promotion and package changing on a daily basis. </li></ul><ul><li>The best available rate </li></ul><ul><li>The possibility to buy some “Coffret H&P” </li></ul><ul><li>A high description of each establishement and some 3D Visit. </li></ul><ul><li>The possibility to access to many other advntatge thanls to the Member card H&P </li></ul>
  4. 4. How does it is different from Expedia <ul><li>H&P is not in charge of the transport. They focus both on the catering and the accomodation. </li></ul><ul><li>Only hotels who are responding to H&P’s criteria are presented on the website. </li></ul><ul><li>A design more attractive and convivial than Expedia </li></ul>
  5. 5. The H&P’s customer communication methods <ul><li>Direct feedback through the website, the customers is active. </li></ul><ul><li>Possibility to have more information with the call center </li></ul><ul><li>Creates interest and needs thanks to weekly themes. </li></ul>
  6. 6. The Partners <ul><li>National Citer </li></ul><ul><li>Carlson WagonLit </li></ul><ul><li>Visa Infinite </li></ul><ul><li>American Express </li></ul><ul><li>PRestige Elysée Tour </li></ul><ul><li>Befive </li></ul>