2. We empower
marketing teams
to build successful brands,
online.

3. We think of culture
as the path we choose
to grow our company.

4. We value:
Kindness, Integrity, Fairness,
Clarity, Efficiency, Data,
Pragmatism, Ownership,
Progress & Positivity.

5. Here is how we grow.

6. We
Function
Kindly.0
*
*As a software company, we love zero-based numbering.

7. We respect everyone,
period.
Customers. Team Members. Investors.
Candidates. Partners. Peers. Competitors.
Everyone.

8. We value courtesy
& benevolence.
We simply have zero tolerance for
offensiveness !

9. We help others
succeed.
We don’t play zero-sum games.

10. We
Act
In Good Faith.1

11. We are (wo)men
of our words.
We say what we do
& we do what we say.

12. We don’t think the
end justifies the
means ! "
Gaming the system is not our thing.
Playing fair & square is.

13. We work hard.
They say talent is 10% inspiration and
90% perspiration: we go with the odds.

14. We
Put
Fairness First.2

15. We lead by example.
If we won’t do it, we don’t ask anyone
else to do it either.

16. We prioritize ideas
over titles.
Innovation is a shared responsibility !

17. We think no one
should ever have to
ask for a raise.
Just like we think we should never have
to ask anyone to go the extra mile.

18. We
Speak
(Very) Clearly.3

19. We set clear
expectations !
Performance is a two-way street.

20. We share
information !
Company information with the team.
Individual data with each team
member.

21. We communicate
asynchronously.
There is no such thing as being too
explicit.

22. We
Love
Lean.4

23. We operate
remotely.
We are headquartered in sunny
Los Angeles, California with team
members around the globe !

24. We strive for
continuous
improvement.
Kaizen ( ), we ! you.

25. We are a small team
of highly effective
people !
We would rather be #TeamDavid than
#TeamGoliath.

26. We
Follow
The Data.5

27. We measure our own
productivity !
Team output is our North Star & team
analytics our travel logs*.
*letting us know when to take our foot off the gas pedal.

28. We obsess over
marketing analytics.
Something about eating our own dog
food !
Just because our logo is a kitty head,
doesn’t mean we don’t love puppies, too!

29. We build our
roadmap from
customer feedback.
Customers confide, we listen.

30. We
Solve
Pain Points.6

31. We focus
on actual problems.
If something is an issue for customers,
team members or investors, we handle
it. Otherwise, we place it in the icebox !

32. We do not chase
shiny new things !
We use the right tool for the job.

33. We tailor processes
to our needs.
Not the other way around.

34. We
Own
Our Jobs.7

35. We share updates in
push mode.
Following through on commitment by
default makes micro-management
irrelevant .

36. We pay attention to
details !
We enjoy beating the devil at hide &
seek.

37. We know mistakes
happen.
We don’t disappear when we are wrong:
we raise our hands !"

38. We
Think
Forward.8

39. We value progress
over anything else.
We don’t dread feedback, we crave it.

40. We do not keep tabs.
The law of retaliation does not apply
within our team.

41. We only fail when we
stop trying.
So we don’t (stop trying).

42. We
Praise
Positivity.9

43. We never complain !
It’s just not a good use of our time: we
come up with solutions instead.

44. We celebrate every
win !
No victory is too small to honor.

45. We always move on.
Nothing in the world can take the place
of persistence !
This is the most accurate representation
we could find of a " under a microscope.

46. In short:

47. 0. We Function Kindly.
1. We Act In Good Faith.
2. We Put Fairness First.
3. We Speak (Very) Clearly.
4. We Love Lean.
5. We Follow The Data.
6. We Solve Pain Points.
7. We Own Our Jobs.
8. We Think Forward.
9. We Praise Positivity.

48. We are:

50. Join us.
Loomly.com/career