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Design as the art of materializing business decisions @ ISA 2015

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Presented at Interaction South America 2015.

"Is this a business or a design decision?" One might think of both as separate fields, given how decisions are made in a daily basis, the business analyst (or equivalent) usually being the one responsible for defining how a company will create value to its clients.

As an interaction designer, how can I materialize these decisions in the form of interfaces, navigations or product mechanics? Will I have to compromise on design principles? What is the cost-benefit relation? Can we cocreate ideas with "business people" from scratch?

In this talk, I'll show cases where both design and business have merged almost becoming indistinguishable.

Published in: Design
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Design as the art of materializing business decisions @ ISA 2015

  1. 1. Design as the art of materializing business decisions Thiago Esser
  2. 2. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Design as the art of materializing business decisions Thiago Esser

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