Too many websites start with a list of functionality, and get straight into building out wireframes and prototypes without a solid sense of who their users are and what experience they're looking to have with your site. The result? A website that isn't effective at reaching the audience that you need to reach, or extra work re-doing things during development once you realize that users don't actually need it, or need something different.
This presentation outlines a simple, practical approach to user experience that you can use to start a site plan on the right foot.
Slides from a session presented at Design for Drupal Camp Boston, June 2010.