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Twb position paper_telecommunications_software_industry


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Twb position paper_telecommunications_software_industry

  1. 1. Position Paper onValue of Technical Publications in theTelecommunications SoftwareIndustry
  2. 2. Introduction This paper highlights the value and need for quality TWB - Leading Technical Documentation technical documentation in the Telecommunications Software Industry. Outsourcing Company Technical publications include a variety of documents TWB is a leading provider of Technical Publication such as user guides, installation manuals, release notes, Solutions and is known for excellence in providing service routing guides, operations guide, hardware documentation services to many leading companies. documents, API documents, and training materials. TWB helps customers with all their technical In 2009, the telecommunication industry showed a slow documentation needs such as creating user guides, growth. However, the industry is poised for a meteoric administration guides, process and work flow growth in the coming years with implementation of new documents, installation manuals, configuration technology and reforms. According to Telecommunication documents, and training materials. Industry Association (TIA), the industry will experience a significant growth in the next three years due to the TWB works closely with client teams located globally, increasing demand for telecommunication products and and assists them in meeting their worldwide product telecommunication applications. announcements and launch deadlines. TWB works round the clock with client teams and help them with In this ever promising market scenario, characterized by quick responses that aid timely distribution of fierce competition, mergers, innovation and new products, documents around the globe. only effective marketing of products will determine the successful market performance of a company. Accurate “Knowledge is people, money, learning, flexibility and quality documentation of the telecom applications will and competitive advantage. Knowledge is more ease the development and use of telecom products. relevant to sustained business than capital or labor. Moreover, high-class marketing communications can lend And yet knowledge remains the most neglected unimaginable power to a company to compete and asset of a business. TWB helps you unlock and succeed in the market. Hence, it boils down to the fact share your technical knowledge with the world.” that a quality documentation process is an indispensable part of an organization aspiring to succeed in the Telecommunication Software Industry. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1
  3. 3. Telecommunications Software - Technical Publications Growth and Penetration of the Challenges and Solutions Telecommunications Software Industry Some of the documentation challenges that most Telecommunications Software industry is one of the companies in Telecommunication Software industry fastest growing industries in the world and is said to face today include: become the second largest in the global market by 2010. According to a market analysis by NASSCOM, telecom industry is the second largest in the world  Providing accurate and clear information  Providing proper documentation on time during product release or launch  Managing the documentation process using the right tools Besides development, telecommunications software development involves testing, implementation, and maintenance of the developed software. This process of development and maintenance requires accurate support documentation to aid knowledge transfer and business performance. TWB provides technical documentation solutions that are at par with the industry standards, and within the budget. A major part of the cost that is incurred by a telecom company is due to application maintenance. Only accurate and easy-to-understand documents can simplify the maintenance processes, thereby "Mobile data will be the primary engine of growth, reducing the costs involved. TWB provides seeing revenue increase by 15% to $223 billion," documentation solutions for creating maintenance notes Leslie Arathoon, vice president of research and process documents that are accurate and easy- at Pyramid Research. to-use. Globally, the telecommunication industry contributed around 3.7$ trillion in 2009. The International Telecommunication Union (ITU) estimated that in 2008 Benefits there were 4.01 Billion subscribers, as compared to the 1.41 Billion subscribers in 2004. The above Partnering with TWB has extremely benefited many statistics show a 23.2% compounded growth. companies in cutting costs and producing professional documentation. Use of technical publication benefits With telecom industry cutting across every other the telecommunication software development in: industry and all facets of life, the demand for innovative telecom applications will continue to grow.  Simplifying presentation of technical and complex The companies that have proven documentation data process in place will help develop telecom products  Increasing the product value for marketing and faster and market them quickly. The inter-dependency usage of telecom applications and telecom products necessitate fool-proof documentation to perform well in the telecom market. The trade group expects the worldwide telecom market to grow to US$4.6 trillion by 2011, compared to about $3.9 trillion in 2006. About $1.3 trillion of the 2011 market will come from the U.S., the TIA said.The Writers Block 2
  4. 4. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge In technical publications, audience is the focal point. The purpose of technical communication is to transfer Hence, the style, language, and content must vary product knowledge to end users in a comprehensible depending on the type of audience being addressed. manner. The strategies of communication and levels of It is because every user has a specific role in the information vary depending on the type of product and implementation and usage of the technology. audience. Therefore, it is important that documents be created keeping in mind the role of the person who will use Providing end users with information about a product’s the document. operation and maintenance is critical to the market performance of the product. Hence, the need for quality For example, when you document a software documentation is imperative. application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications are information to use the application. often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, For users who start without technical or product which, in turn, renders the users incapable of using the knowledge, it is important to provide detailed product products. information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. The faulty assumptions listed below result in Before a product is released in the market, incomprehensible document: information about the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive many companies assign their documentation tasks to marketing collaterals increase the market prospects the programmers. This more often results in the of a product and reduce support costs. creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3
  5. 5. Conclusion  Importance of Telecommunications Software: The importance and significance of telecommunication software engineering is evident from the fact that telecommunication is currently the largest mode of communication.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global market.  Role of Documentation Outsourcing: The complexity involved in developing products requires that vendors and purchasers consider outsourcing their documentation needs to well-established Technical Publications Solutions providers. Outsourcing technical documentation has helped companies cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Solutions Technical Product Documentation Quality Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for Decision  2D & 3D animation Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5
  7. 7. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring /  Adobe Flash® Supporting tools Illustrations  Adobe Photoshop®  Adobe Fireworks®  Adobe Flash®  Adobe Flash CS4 Professional  Adobe Flex®  Adobe Illustrator CS3 Online Help  Adobe AIR®  CorelDRAW  Adobe Dreamweaver®  Microsoft-Expression Graphic  Adobe Acrobat® Designer  JavaHelp  Microsoft Silverlight®  Xara Xtreme (Windows & Linux)  Adobe RoboHelp 7.0  Adobe Authorware®  CuteDraw  HelpScribble  Adobe Director®  Publisher3D(for animation)  WebWorks Publisher  Adobe Captivate®  Sketsa SVG Editor (for vector  PowerCHM  Trivantis Lectora® graphics)  Doc-To-Help  ASP.NET  Techsmith Camtasia  WinCHM  JSP  Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows) illustrations for 2D and 3D)  JAVA  Fast-Help  MadCap Flare Standards  Help-Server Graphics/Animation  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC  Adobe Photoshop® XML  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Development and Publishing Databases tools CMS/ LMS  XSLT/XSL  Microsoft Access  EDD  Microsoft SQL Server  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7