Twb position paper_tech_publications_in_electric &electronic industry_v2


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Twb position paper_tech_publications_in_electric &electronic industry_v2

  1. 1. Position Paper on Value of Technical Publications in the Electric and Electronic IndustryThe Writers Block 1
  2. 2. Installation Manual User Manual Quick Reference Guide Product Demo Release Note Online Help Troubleshooting GuideThe Writers Block 2
  3. 3. Introduction This paper presents the value and need for quality TWB’s presence as a Leading Technical Technical Publications in the Electric and Electronic Industry. Documentation Outsourcing Company Technical publications in Electric and Electronic TWB is a leading technical publisher with an excellent Industry include a wide variety of documents such as record of providing unmatched technical documentation user guides, online help, reference guides, to many major companies. administration guides, standard operating procedures, installation manuals, troubleshooting guides, release TWB is the ideal choice for leading vendors of Electric notes, quick reference guides, research reports, and and Electronic products. TWB helps customers with all product demos. their technical documentation needs such as user guides, administration guides, installation manuals, The electric and electronic industry has experienced process and workflow documentation, configuration enormous changes in the last few decades, and the documents and training materials. pace of its evolution is increasing. This industry has grown because of governments thrust on it and also TWB works closely with client teams located globally, due to overall economic growth. and assists them in meeting their worldwide product announcements and launch deadlines. We work round- The industry has seen a growth of 20% and should the-clock with client teams and help them with quick continue at the same level for the next few years. responses that facilitate timely distribution of documents These changes necessitate documentation of the around the globe. updated processes and workflows, along with the creation of user manuals for the product, and product- specific configuration documents. “Knowledge is people, money, learning, flexibility and Thus there is tremendous potential for technical competitive advantage. Knowledge is more relevant to documentation in the electric and electronic industry. sustained business than capital or labor. And yet knowledge remains the most neglected asset of a Due to the rapid growth of the Electric and Electronic business. TWB helps you unlock and share your Industry, the use of the electric or electronic products technical knowledge with the world.” makes quality documentation important to both the vendors of these products and the end users. The documentation needs to be simple and comprehensible to end users, which necessitates the involvement of technical documentation specialists in the creation of documents relevant to this industry. “TWB believes that no technology can be effectively used without being communicated efficiently.”The Writers Block 1 1
  4. 4. Electric and Electronic Industry – Technical Publications Growth and Penetration of Electric and Challenges and Solutions Electronic Industry in India This sector has been growing at a rapid pace with the invention of innovative technologies and an ever- Some of the greatest documentation challenges that increasing customer inclination towards electronic goods most companies face today include: and services.  Lack of documentation during a product release or India has positioned itself as one of the front-runners of launch. the rapidly growing Asia Pacific Region. This industry is  Managing large amount of information for new one of the fastest growing industries in the country and product releases. is driven by growth in key sectors such as IT, Consumer  Applying cost-cutting measures while serving many Electronics and Telecom. vendors. “The Indian electronics industry today stands at US $ 25 billion. It is ranked 26th in the world in terms of Creating and maintaining documents specific to this sales and 29th in the world in terms of production. It industry involves enormous capital investment in labor is growing at over 25% CAGR and is expected to be and technology. TWB provides documentation worth US $ 158 billion by 2015.” solutions for creating and maintaining product and process documents. Growth and Penetration of Electric and The invention of innovative technologies in this Electronic Industry in Global Market industry leads to a lot of changes. These changes have to be documented and revised frequently. TWB The global electric and electronic industry is highly provides continuous support to update product fragmented, comprising of various auxiliary sectors documents regularly with changing technology namely electronic components, computer and office advancements. equipments, telecommunications, consumer appliances, and industrial electronics. Attaining the quality standards require huge capital investment. Cost-cutting measures play an important According to BCC Research, The global market for function in increasing capital gains for companies. power electronics was worth $9.8 billion in 2007. This TWB provides technical documentation solutions that is expected to reach $10.2 billion by the end of 2008 are at par with the industry standards, and within the and $17.7 billion in 2013, for a compound annual budget. growth rate (CAGR) of 11.7%. The generated $2.1 billion in 2007 and is expected to generate $2.2 billion in 2008. This should Benefits reach $3.9 billion in 2013, a CAGR of 12.1%. Worldwide and US Demand for Power For a leading electric and electronic company, Electronics, 2007-2013 ($ Billions) association with TWB has benefited them immensely in saving costs and producing professional 20 documentation along with: 15  Transferring complex technical data into easily $ Billions 10 understandable language  Protecting technical and commercial data of newly 5 developed products 0  Managing knowledge management and content 2007 2008 2013 management solutions, and single sourcing. US Only WorldwideThe Writers Block 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the document. Providing end users with information about a product’s operation and maintenance is critical to the market performance of the product. Hence, the need for quality For example, when you document a software documentation is imperative. application designed for highly technical users, it is sufficient to provide the users with quick reference information to use the application. In today’s business scenario, technical publications are often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, For users who start without technical or product which, in turn, renders the users incapable of using the knowledge, it is important to provide detailed product products. information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a The faulty assumptions listed below result in product is released in the market, information about incomprehensible documents: the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive many companies assign their documentation tasks to marketing collaterals increase the market prospects of the programmers. This more often results in the a product and reduce support costs. creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  The Importance of Electric and Electronic Industry: The worldwide electric and electronic industry is experiencing phenomenal and remarkable changes these days. The future seems prosperous for this industry in terms of the expected surge in global demand and upsurge in investments. Increased foreign investments have resulted in the accelerated growth in terms of electronic production and exports. Foreign companies are now making huge investments and are installing extensive production capacities in developing countries. The rapid pace of innovation in electronics technology is resulting in a consistent demand for newer and faster products and applications.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also reduces the changes to be made for marketing the products in the global markets. On the other hand, good documentation is clear, easy to read and simple to understand. It helps the user operate and maintain the system with ease. Good documentation allows products to be used effectively.  Role of Documentation Outsourcing: The complexity and growth involved in the electric and electronic industry requires that companies look at outsourcing their documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  8. 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  9. 9. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7 7