Twb position paper_storage_and_backup_industry


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Twb position paper_storage_and_backup_industry

  1. 1. Position Paper onValue of Technical Publications inthe Storage and Backup Industry
  2. 2. Introduction This paper presents the value and need for qualitative TWB - Leading Technical Documentation Technical Publications in the storage and backup industry; to market and support the products with a Outsourcing Company superior value proposition. TWB is a leading technical documentation company with Technical Publications created in the storage and an excellent record of providing unmatched technical backup industry include a wide variety of material such documentation to many major multinational companies. as user guides, white papers, case studies, datasheets, cheat sheets, reference guides, quick installation guides and configuration guides. TWB is the ideal choice for leading storage and backup solution providers. TWB helps customers with all their technical and marketing documentation needs. These documents transfer processes and procedures involved in using the latest solutions, upgrading of the products and installing related software. TWB works closely with client teams located globally, and assists them in meeting their worldwide product announcements and launch deadlines. TWB works Market research shows that the storage and backup round-the-clock with client teams and help them with industry has tremendous growth due to the rapid quick responses that facilitate timely distribution of increase in data capacity. Storage and backup documents around the globe. solutions vary with customer needs. Storage and backup solution providers need good documentation to support their products and services. These support documents must be presented in a “Knowledge is people, money, learning, flexibility professional and easily comprehensible format to and competitive advantage. Knowledge is more achieve user acceptance. relevant to sustained business than capital or labor. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and The rapid growth and the emergence of new entrants share your technical knowledge with the world.” each year has resulted in severe competition among storage and backup companies. These storage and backup companies rely on quality documentation to support their superior solutions and to gain a competitive edge over their competitors. Most of the companies outsource their documentation requirements to reduce support costs, and deliver their solutions with quality support documents. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 The Writers Block 1
  3. 3. Storage and Backup Industry – Technical Publications The storage and backup industry is rapidly growing and gaining enormous traction with the constantly growing Challenges and Solutions need for data storage and backup solutions. According to several market surveys, the growth of storage and Some of the greatest documentation challenges that backup industries is exponentially increasing. most companies in the storage and backup industry face today include: Storage and backup solutions are deployed in most enterprises, ranging from small businesses to large  Releasing new storage and backup solutions, with enterprises. Companies seek storage and backup quality support documents, on time solutions mainly to reduce capital expenses, operational  Using optimum resources and time for creating costs, and downtime costs, which are related to data high quality documents for newly launched storage storage and backup. and backup solutions  Reducing support costs in a multi-vendor business A leading market research company estimated that the environment market for storage and backup services is currently worth USD 2.3 billion in annual revenue, and is growing at around 32% per annum. To overcome these challenges TWB offers a wide range of services for: “Between 2005 and 2010, storage demand, as  Preparing quality white papers, case studies, online measured by terabyte capacity, has increase by 69 help, illustrations and training materials to market percent annually.” products across the globe ─ The Gartner Report  Providing knowledge and content management, single sourcing, and data migration to easily manage constant changes in the solutions  Protecting technical and commercial data of newly developed solutions and services  Creating, editing, and maintaining content Benefits TWB supported a leading provider of Unified Storage, for their product’s marketing documentation requirements. Key benefits that the company drew from TWB’s delivery were:  Delivery of documentation in time, enabled the company to release its storage solutions and services, on time  Quality documentation enabled the company to “Most companies say that their data growth is 40- reduce support costs significantly 60%. Some new Web 2.0 companies say that their  Quality documentation ensured minimal interaction data growth is 200%” ─ Dennis Vilfort, Sun Microsystems between the company and TWB, enabling the company’s process owners to focus on their core functions.The Writers Block 2 The Writers Block 2
  4. 4. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the Providing end users with information about a product’s document. operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications are information to use the application. often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, information about The faulty assumptions listed below result in the product needs to be effectively communicated to incomprehensible document: the customers.  Developers know their products better than anyone Well-designed, accurately presented, and attractive else – due to time constraints and limited resources, marketing collaterals increase the market prospects of many companies assign their documentation tasks to a product and reduce support costs. the programmers. This more often results in the creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 The Writers Block 3
  5. 5. Conclusion  Price Competitive Growth in Storage and Backup Industry: Constant data growth has resulted in a constant need for storage and backup solutions. Competition will follow from both new companies as well as established companies. However, the competition for providing the best solutions will be derived from innovation and customization.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also decreases the changes of marketing the products in the global markets.  Role of Documentation Outsourcing: It is vital for the storage and backup companies to outsource their documentation requirements, in order to reduce support costs. Hence the storage and backup companies outsource their documentation requirements to companies that provide quality technical publication solutions.The Writers Block 4 The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 The Writers Block 5
  7. 7. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations Multimedia /Authoring /  Supporting tools Illustrations  Adobe Flash®  Adobe Photoshop®  Adobe Flash®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flex®  Adobe Illustrator CS3  Adobe AIR®  CorelDRAW Online Help  Adobe Dreamweaver®  Microsoft-Expression Graphic  Adobe Acrobat® Designer  Microsoft Silverlight®  Xara Xtreme (Windows & Linux)  JavaHelp  Adobe Authorware®  CuteDraw  Adobe RoboHelp 7.0  Adobe Director®  Publisher3D(for animation)  HelpScribble  Adobe Captivate®  Sketsa SVG Editor (for vector  WebWorks Publisher  Trivantis Lectora® graphics)  PowerCHM  ASP.NET  Techsmith Camtasia  Doc-To-Help  JSP  Arbortext IsoDraw (technical  WinCHM illustrations for 2D and 3D)  JAVA  HelpSmith 2.1.1(Windows)  Fast-Help Standards Graphics/Animation  MadCap Flare  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC  Adobe Photoshop®  W3C XML  Adobe Illustrator®  Section 508  Adobe Fireworks®  QTI XML  Microsoft Silverlight®  XMetal®  Microsoft Word 2003®, Databases  Microsoft Word 2007® Development and Publishing tools  Microsoft Access CMS/ LMS  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint® Flowcharting  Moodle  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6 The Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7 The Writers Block 7