Twb position paper_it_asset_management_industry


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Twb position paper_it_asset_management_industry

  1. 1. Position Paper Value of Technical Publications in the IT Asset Management IndustryThe Writers Block 1
  2. 2. The Writers Block 2
  3. 3. Introduction This paper presents the value and need for qualitative TWB - Leading Technical Documentation Technical Publications in the IT Asset Management industry. Outsourcing Company Technical documents in the IT Asset Management TWB is a leading technical documentation company industry include marketing collaterals such as quick with an excellent record of providing unmatched start guides, maintenance guides, training demos, technical documentation to many major multinational product manuals, brochures, case studies, and white companies. papers. Publishing such documents enable IT asset management companies to streamline their critical TWB is the ideal choice of IT asset management processes and maintain business continuity, thereby companies for their documentation requirements. TWB reducing cost and time. helps customers with all their technical and process documentation needs such as brochures, user Regardless of whether an organization is small, manuals, case studies, white papers, and business medium or large, its success is directly tied to how well process documents. the IT assets are managed to increase productivity. The processes and procedures involved in TWB works closely with client teams located globally, implementing and managing IT assets need to be and assists them in meeting their worldwide product documented. These documents help companies announcements and launch deadlines. TWB enables realize savings through process improvement and customers to launch their products with world-class strategic decision making. documentation A good IT asset management service is of no use if the end-user is not provided with accurate support documents. Good support documents help users “Knowledge is people, money, learning, flexibility understand the products and services, enabling them and competitive advantage. Knowledge is more to use the products with ease. Hence, these support relevant to sustained business than capital or labor, documents must be professionally written and easily and yet knowledge remains the most neglected comprehensible. asset of a business. TWB helps you unlock and share your technical knowledge with the world.” “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. IT Asset Management – Technical Publications Growth and Trends in the IT Asset Challenges and Solutions Management Industry The IT Asset Management industry is currently one of Some of the greatest documentation challenges that the fastest growing IT sectors. IT asset management most IT asset management companies face today services are deployed in companies that range from include: small and medium businesses to large enterprises.  Uncovering savings through process improvement The IT Asset Management industry has grown at a  Enhancing performance of assets by streamlining rate of 47% per annum. In 2009, the industry asset life-cycle management recorded business of 216.4 billion dollars worldwide.  Reducing risk through standardization, accurate According to a leading market research company, the documentation, and loss detection industry will grow at 33% per annum taking Assets  Handling IT assets without loss of productivity or Under Management (AUM) to US$ 350 – US$ 440 business continuity billion by 2012. “Industry experts estimate the growth rate of TWB provides competitive marketing collaterals to digital asset management to be 60% within the leading IT companies. These collaterals furnish a next few years for a total of $6 billion.” strong value to display a company’s achievements in successful IT asset deployment and management. IT assets can be managed remotely only with the help of support documents. The support systems are standardized using proper documentation to reduce the loss of time and investment. TWB delivers accurate documentation solutions for greater service excellence and enhances asset performance. IT asset changes and disposals are part of IT asset life-cycle management. TWB also facilitates updating of the existing documentation to reflect the changes. Benefits Companies are looking forward to expanding their markets on a global level with customer centric By associating with TWB, a leading IT asset business models. For selling their services, management firm has benefited immensely in saving companies need sales and marketing material. These costs and optimizing processes along with services materials provide service offerings, case studies, and such as: support information.  Transferring complex technical data into easily To market their services, IT asset management understandable language companies need high-quality case studies and white papers. Since the market is highly competitive, it is  Converting critical business data to effective sales essential that organizations implement and marketing publications documentation solutions to standardize processes, strengthen compliance, and deliver cross-training more effectively. All these documentation requirements can be achieved by employing professional writers.The Writers Block 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, the audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content must manner. The strategies of communication and levels of vary depending on the type of audience being information vary depending on the type of product and addressed. It is because every user has a specific audience. role in the implementation and usage of the technology. Therefore, it is important that documents Providing end users with information about a product’s be created keeping in mind the role of the person operation and maintenance is critical to the market who will use the document. performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is In today’s business scenario, technical publications are sufficient to provide the users with quick reference often developed as an afterthought. This usually results information to use the application. in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the Accurate, readily understandable, and quality product. documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. The faulty assumptions listed below result in Before a product is released in the market, incomprehensible documents: information about the product needs to be effectively communicated to the customers.  Developers know their products better than anyone else – due to time constraints and limited resources, Well-designed, accurately presented, and attractive many companies assign their documentation tasks marketing collaterals increase the market prospects to them. This more often results in the creation of of a product and reduce support costs. technology-centric information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  Improve Productivity in a Highly Competitive Business: Growth of companies in the highly competitive world depends on how well the companies manage their IT assets to increase productivity and maintain business continuity. Every IT asset has a different user role and thus needs technical documents that can be used in different scenarios. Furthermore, effective marketing materials are required to sell the services and solutions.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global market.  Role of Documentation Outsourcing: Companies, being highly price competitive, consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the company cut costs and at the same time deliver their products accompanied by quality documents.The Writers Block 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows TWB is India’s to effectively publish their technicaloutsourcing with education. TWB offers a complete suite of services that allow our customers leader in technical communication knowledge and their people and processes. TWB’s customers range from our customers to effectively publish their technical LG, Samsung, Citrix, people and processes. TWB’s customers range from – Global 500 – including Cisco, Accenture, McAfee, knowledge with their SAP, Siemens, AOL, Intel; Indian technology majors Global 500 – including Cisco, Accenture, majors - PrattSamsung, Citrix, SAP, Siemens, AOL, Intel; Indiantechnology startups.– including Infosys, Wipro; Global defense McAfee, LG, & Whitney, Honeywell, DRDO, HAL; and exciting technology majors including Infosys,in technical communication ranges from Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise Wipro; Global defense majors - Pratt & IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  8. 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  9. 9. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7 7