Twb position paper_gaming_and_entertainment_industry


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Twb position paper_gaming_and_entertainment_industry

  1. 1. Position Paper on Value of Technical Publications in the Gaming and Entertainment IndustryThe Writers Block 1
  2. 2. The Writers Block 2
  3. 3. Introduction This paper systematically presents the need and the TWB - Leading Technical Documentation value of quality Technical Publications in the gaming and entertainment industry of today. Outsourcing Company TWB is a leading technical publisher with an excellent The gaming industry, (popularly termed as interactive record of providing unmatched technical entertainment) has grown enormously over the past documentation to many major companies. decade, and continues to do so at a rapid pace. Seamlessly merging with mainstream media by sheer demand and revenue generating capabilities, the Technical publications created in the gaming industry gaming and entertainment industry is now a part of today may range from production of a game’s mainstream media culture. instruction booklet to information organization documents that are essential for creation of video games. These publications vary from Level Design With customers demanding higher complexity and documents and Concept documents, to Installation realistic graphics, gaming is the fastest growing Guides and Game Manuals. industry amongst all sectors in the U.S. The U.S. Bureau of Labor has forecasted that growth of software publishing, (which encompasses video game TWB would be the ideal choice for leaders in the design) will expand by about 67.9% between 2002 and Gaming and Entertainment industry. TWB helps 2012. customers with all their technical documentation needs such as user guides, administration guides, installation manuals, process and workflow documentation, With due credit to its revenue generating powers, the configuration documents and training materials. industry still remains young. As of now, no significant standardized documentation, or information organization processes exist. The absence of a TWB works closely with client teams located globally, standard process has underscored the importance of a and assists them in meeting their worldwide product uniform and standardized way to document and announcements and launch deadlines. We work organize information appropriately. A void is often round-the-clock with client teams and help them with experienced between existing knowledge and the quick responses that facilitate timely distribution of methods that are employed, with heavy reliance on documents around the globe. documentation experts and Technical Communicators to bridge this gap. Technical Communicators help meet customer demands and increase customer satisfaction. They “Knowledge is people, money, learning, flexibility also provide marketing collaterals meant for and competitive advantage. Knowledge is more promotional purposes as well as support selling. relevant to sustained business than capital or labor. And yet knowledge remains the most neglected With tremendous growth, flourish of technology, and asset of a business. TWB helps you unlock and sufficient insulation from the Wall Street chaos, it is fair share your technical knowledge with the world.” to predict that market conditions will be favorable for a considerable length of time. Gaming now extends beyond PCs, to mobile phones, handheld devices, and other media. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. Gaming and Interactive Entertainment - Technical Publications stry – Technical Publications Gaming and Interactive Entertainment is a new, yet flourishing industry that circumscribes various job Challenges and Solutions descriptions and employs a sizeable number of personnel. When other industries suffered drying up of funds, and were victims of the Wall Street chaos, the gaming industry Some of the greatest documentation challenges that has thrived. Sales of new systems from Nintendo, gaming industry faces today are: Microsoft, and Sony, as well as hardware and game accessories amassed almost $18 billion last year. This is a 43% increase, when compared to 2006, as per the industry  Creating Level Design and Concept documents analyst NPD Group.  Catering to a varied audience  Existing complexity of documents  Maintaining accurate and quality gaming documents  Cost-cutting in various aspects  Managing large volumes of documentation for new game releases  Shortening of development cycles TWB’s long-standing, impeccable record in handling various kinds of documentation, coupled with its multi- domain industry expertise,, provides the following solutions:  Cost-effective knowledge documentation and knowledge management Major media players are also investing in the gaming  Integrated documentation process industry. Disney has set forth $100 million for the creation  Simplified, multi-staged documentation and review of games based on some of its movies. Nickelodeon processes Division of MTV was planning to invest $100 million and  Virtualization of work space enabling fast track add 1,600 games to its Web sites. reviews Growing industries should have firm support functions in  Goal-driven approach to ensure quality and place to facilitate the successful transition. These functions accuracy guide the industry seamlessly into mainstream  entertainment as a leading player. Benefits “Were in the boom part of the cycle, games Association with TWB can immensely benefit game companies have been growing rapidly and are companies in saving costs and creating professional rationalizing acquisitions as a way to continue documents and marketing collaterals. strengthening themselves.” - David Perry (gaming entrepreneur and former game designer) TWB can help in:  Knowledge transfer from experts to end user  Breaking down complex information into an easy “The primary purpose [of research] is to get and understandable form technical communicators thinking about design, perhaps in a new way, and to lay the groundwork for future research in this area. We believe that by “Development documents can be a key way of analyzing the design of game applications, ‘holding the reins tightly’ on a project, to make sure designers of business applications can gain insight it does not spin out of control because of the into how to help their users learn while they impractical ambitions of team members." - Richard complete their tasks." - Rob Houser and Scott Rouse (a computer game designer, writer, and Deloach, (Game Researchers 1998) programmer)The Writers Block 2
  5. 5. Value of Technical Publications Technical Communication for Publications for Different Levels of Transferring Product Knowledge Technical and Product Knowledge ra The purpose of technical communication is to transfer In technical publications, audience is the focal product knowledge to end users in a comprehensible point. Hence, the style, language, and content manner. The strategies of communication and levels of must vary depending on the type of audience information vary depending on the type of product and being addressed. Every user has a specific role in audience. the implementation and usage of the technology. Therefore, it is important that documents be Providing end users with information about a product’s created keeping in mind the role of the person who operation and maintenance is critical to the market will use them. performance of the product. Hence, the need for quality documentation is imperative. For example, when you document for professional gamers, who have played pervious versions of the Often technical publications are developed as an game, it is sufficient to provide the quick reference afterthought. This usually results in inaccurate and information to guide them into various levels. incomprehensible documentation, which, in turn, renders the users incapable of using the products. For users who start without technical or product knowledge, or those who are trying the games for Accurate, readily understandable, and quality documents the first time, it is important to provide detailed determine how a product sells in the market and result in information along with instructions on how to go increased customer satisfaction. about playing the game. Faulty Assumptions that Result in Attractive Publications as Useful Problems in Documentation Marketing Tools The faulty assumptions listed below result in incomprehensible documents: Besides transferring knowledge, technical publications are also used for marketing a product. Before a  Developers know their products better than anyone product is released in the market, information about else – due to time constraints and limited resources, the product needs to be effectively communicated to many companies assign their documentation tasks to the customers. the programmers. This more often results in the creation of technology-centered information, while Well-designed, accurately presented, and attractive end users require task-oriented information. marketing collaterals increase the market prospects of a product and reduce support costs.  Documentation of complex applications implies a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  Immense Growth in the Gaming and Entertainment Industry: The gaming industry, also known as interactive entertainment, has demonstrated enormous growth over the last decade, and is continuously growing at a rapid pace. Any growing industry heavily relies on quality, precise, and a well-timed documentation process. Gaming and Entertainment now portrays a global presence, and needs technical publications that help it capture various markets and establish a global footprint. The industry also requires the support of both technical documents such as level-design documents as well as marketing collaterals, which promote support selling.  Technical Publication brings value to Gaming Industry: Technical Publications quintessentially transfer product knowledge to end users. Providing a proper understanding about products and games, equips end-users to efficiently use the product. Documenting and organizing information are crucial aspects of game design. With the absence of uniform and standardized processes, the need to organize information and substantially support development process is the need of the hour. It is important to have quality documentation processes in place which replace faulty assumptions and create accurate and comprehensible material. Effective publications provide reach to various markets, increase revenue, and establish a global presence.  Documentation Outsourcing is the key: The complexity involved in game and product design, necessitates the gaming and entertainment industry to consider outsourcing documentation to well-established Technical Publications Solution providers. By outsourcing their documentation needs, gaming companies can significantly cut costs, and deliver games/ other products with quality documents supporting them.The Writers Block 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  8. 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW  Adobe AIR® Online Help  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC  Adobe Photoshop® XML  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  9. 9. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7 7