Twb position paper_businessness_intelligence_industry


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Twb position paper_businessness_intelligence_industry

  1. 1. Position Paper on Value of Technical Publication in the Business Intelligence IndustryThe Writers Block 1 1
  2. 2. The Writers Block 2 2
  3. 3. Introduction This paper presents the value and need for quality TWB - Leading Technical Documentation Technical Publications in the growing Business Intelligence (BI) industry, to market BI products Outsourcing Company with a higher value proposition. TWB is a leading technical communication outsourcing Technical publications created in BI industry company that provides services in technical include a wide variety of materials such as user documentation. guides, white papers, datasheets, cheat sheets, reference guides, installation manuals, and TWB is the ideal choice for leading BI vendors. TWB product demos. helps customers with all their technical documentation needs such as user guides, administration guides, These materials transfer information on processes installation manuals, process and workflow and procedures involved in using the latest BI documentation, configuration documents and training applications and tools. materials. In today’s business scenario, there is an increased TWB works closely with client teams located globally, need for quick and decentralized decision-making, and assists them in meeting their worldwide product and automation of business processes to reduce announcements and launch deadlines. TWB’s costs and risks. With a plethora of BI tools documentation services enable customers launch their available today, the company that uses most products with world-class documentation. effective and integrated BI tools will outdo its competitors in the market. It does not stop there. “Knowledge is people, money, learning, flexibility Accurate and readily understandable and competitive advantage. Knowledge is more documentation of such applications is critical to relevant to sustained business than capital or labor. the effective and faster use of the products. And yet knowledge remains the most neglected asset of a business. TWB helps you unlock and Almost all businesses, be it small or large; depend share your technical knowledge with the world.” heavily on BI for their business success. Many BI vendors, both industry leaders and new entrants, compete with one another to bring new BI tools and applications to market. These products require effective documentation process in place for quick release and for successful market performance. Hence, outsourcing the documentation needs will help these vendors in reducing resource overhead and cost. “TWB believes that the technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. Business Intelligence Industry – Technical Publications BI industry is one of the versatile industries catering to Challenges and Solutions almost all business sectors such as healthcare, financials, retails, IT, etc. BI tools range from query reporting and analysis and data mining to data warehousing. Interestingly, today, 80% of an Some of the greatest documentation challenges most organization uses BI tools. companies in the industry face today include:  Timely availability of quality documents during Use of BI Tools in an organization product release  Accurate, readily understandable documentation  Documentation for global audience 14% 4% Marketing  Cost cutting in a multi-vendor business 18% 5% Finance environment Management 9%  Managing large volumes of documentation for new Manufacturing product releases Supply Chain 7% HR & Quality 21% IT & CRM 22% Others To address these challenges, TWB, with its long- standing, impeccable record in handling Technical Publication, provides the following solutions: According to Gartner, Inc., in 2008, despite the economic downturn, the global BI witnessed a significant growth of  Cost-effective knowledge documentation and 21.7% in the sales of BI applications and performance knowledge management management software. The market value increased from $7.2 billion in 2007 to $8.8 billion in 2008. BI market is  Documentation in simple, plain, readily expected to be $15 billion annually by 2010. understandable English  Simplified, multi-staged documentation and review processes  Goal-driven approach to ensure quality and Gartner predicts: accuracy  Single point of contact for all documentation needs "Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in Benefits their business and markets." A leading BI vendor has drawn the following benefits "By 2012, business units will control at least 40 per through its association with TWB: cent of the total budget for business intelligence."  Significant dollar savings "By 2012, one-third of analytic applications applied  High-quality, error-free documentation to business processes will be delivered through  Maximized usability of documentation coarse-grained application mashups."  Quick product release This expected market scenario will pave way for increased number of BI software and applications, bringing about a fierce competition among BI vendors. Effective, accurate, and readily-understandable documentation of the BI tools will determine the market performance of BI vendors.The Writers Block 2 2
  5. 5. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the Providing end users with information about a product’s document. operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications are information to use the application. often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, information about The faulty assumptions listed below result in the product needs to be effectively communicated to incomprehensible documents: the customers.  Developers know their products better than anyone Well-designed, accurately presented, and attractive else – due to time constraints and limited resources, marketing collaterals increase the market prospects of many companies assign their documentation tasks to a product and reduce support costs. the programmers. This more often results in the creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3 3
  6. 6. Conclusion  Price Competitive Growth in transferring Technical Publication forthe BI Industry: Growth of BI vendor relies heavily on the accurate, timely, and cost-effective documentation process. The BI vendors portray a global presence and need technical publications Product knowledge ra that can be used in different geographies. Marketing BI products require supportive business collaterals and product documentation for global audience.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also decreases the chances of marketing the products in the global markets.  Role of Documentation Outsourcing: The complexity involved in implementing BI applications requires that BI vendors consider outsourcing the documentation needs to well-established Technical Publications Solutions providers. This helps the companies cut costs and at the same time deliver their products with quality documents.The Writers Block 4 4
  7. 7. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Datasheets  Administrator’s Guide  API Document  Copy Editing and Proof Reading  Cheat sheets  Configuration Guide  Managing Writing  Solution Briefs/Solution Brochures  Functional Specifications Document  Editing Services  Presentations – Products/Corporate Profile  Installation Manual  Layout and Design  Brochures and marketing collateral  Interface Document  Creating SLAs  Web content  Interactive Electronic Technical Manual  Audio and video scripts (IETM) Business Documentation  Press releases  Maintenance Manual  Business Proposals  Direct mail  Online Help  Legal Disclaimers  Newsletter design copy  Operation Manual  Policy Manuals  Sales catalogues  Product Demo  Style Guide Design  Sales sheets  Product Specifications Document  Template Design  Product Overview Document Business Communication  Quick Reference Guide  Release Notes Content Management  Short Reports  Requirement Analysis Document  Proposals  SDK Document  Single Sourcing  Case Studies  Troubleshooting Manual  File Version Control  Lab Reports  User Manual  Document Naming Conventions  Memos  Open Source Documentation  Consistent Document Formatting  Progress/Interim Reports  Programmers Guides  Data Transformation  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Troubleshooting Guides  Web 2.0 development  Graphic Designing  Web content   Info graphics  Web applications  2D & 3D animation Qualitative Analytics for  Line drawings and illustrations Decision Support Translation and Localization  Economic Business Research Services Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Deployment and Support  Status and Potential of Technologies  Benchmarking of Strategies Vs  Document Management Solutions  Installation and Configuration Guides Competition  Record Management Storage and  Operations Manual  Forecasting Retrieval  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5 5
  8. 8. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW  Adobe AIR®  Microsoft-Expression Graphic Online Help  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Adobe Flash CS4 Professional  WinCHM  JSP  Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)  JAVA illustrations for 2D and 3D)  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC  Adobe Photoshop® XML  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6 6
  9. 9. Industries Served TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7 7