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Twb position paper_biotechnology_industry


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Twb position paper_biotechnology_industry

  1. 1. Position Paper onValue of Technical Publications inthe Biotechnology Industry
  2. 2. Introduction This paper presents the importance of qualitative TWB – Leading Technical Documentation technical publication in biotechnology industry. Outsourcing Company Technical publication includes a wide range of deliverables like white papers, process and workflow TWB is a leading technical publication company with documentation, user guides, online help, classroom an excellent record of providing unmatched technical training materials, reference guides, administration documentation solutions. TWB helps customers with guides, standard operating procedures, installation all their technical documentation needs such as manuals, web-based training materials, and product creating user guides, administration guides, process demos. and work flow documents, installation manuals, configuration documents and training materials. The biotechnology industry has spread over several sectors, including health care (medical), agricultural TWB works closely with client teams located globally, biotechnology, contract services, bioinformatics, and assists them in meeting their worldwide product biological engineering, genetics and others. It forms announcements and launch deadlines. TWB works one of the fastest growing sectors in global economy, round the clock with client teams and help them with and necessitates documentation of technical quick responses that aid timely distribution of processes and products. documents around the globe. Use of products developed in the biotechnology industry varies from large pharmaceutical industries to a kitchen. There is a wide range of products “Knowledge is people, money, learning, flexibility (machineries, tools, equipments, chemicals, medicines and competitive advantage. Knowledge is more and drugs, bio-fertilizers, organic pesticides, cheese, relevant to sustained business than capital or labor. dairy products etc.) available. Hence, it covers a wide And yet knowledge remains the most neglected range of consumers. This is the chief reason for the asset of a business. TWB helps you unlock and enormous growth of the biotechnology industry. share your technical knowledge with the world.” Along with increasing popularity of biotechnology products, the complexity of implementation, usability issues (of the equipments and various products) and matching international standards make quality documentation important. The documentation needs to be simple and comprehensible to end users, which necessitate the involvement of technical documentation specialists in creating qualitative documents. “TWB believes that technology cannot exist without being communicated effectively.”The Writers Block 1
  3. 3. Biotechnology Industry – Technical Publications Growth of the Biotechnology Industry Challenges and Solutions At present the Indian biotechnology sector comprises Some of the documentation challenges faced by the more than 350 companies. The sector has been industry today include: growing at the rate of 35% - 40% per annum for the last three years. India is ranked third in Ernst & Young’s  Developing comprehensive documents for the non- Global Biotechnology Report 2004, for the number of technical audience biotechnology industries in the country. India is the  Managing large volume of documentation during largest vaccine producer and cotton cultivator. the documentation process  Ensuring timely availability of quality documents “The Indian biotechnology market, valued at INR during product release 112.6 billion (US$ 2.86 Billion) in 2007-08, is  Aligning with international standards of projected to hit a CAGR of 30% in near future”. documentation According to ABLE-Biospectrum survey report 2008 “the Indian biotechnology industry is growing Currently, the market is highly competitive, and in at an impressive annual growth rate of about 20%”. this context the toughest job is to satisfy the customer. It results into lower profit margins, keeping The following graph shows the technology wise growth implementation cost low. Still a large part of the cost in the global biotechnology equipment market. is connected to maintenance activities. The quality of documentation plays an important role during implementation and maintenance. If the documentation is not satisfying, it needs to be restructured. It will lead to significant increase in maintenance effort and total cost. TWB being a leading technical documentation outsourcing company provides documentation solutions with professional quality. The biotechnology industry is working as a global unit, which often required modifications to suit the requirements of a specific organization in different geographies. Benefits Partnering with TWB has extremely benefited many companies in saving costs and producing professional documentation along with services such as: According to a new technical market research  Transforming complex technical data into simple report “the global market value for biotechnology and comprehensible language equipment is an estimated $5.5 billion in 2009, but  Protecting technical and commercial data of newly is expected to increase to nearly $7.3 billion in developed products 2014, for a 5-year compound annual growth rate  Providing rapid action for documentation availability (CAGR) of 5.8%. and reduced process complexity  Enabling easy update and management of The segment projected to see the largest growth documents from 2009 to 2014 is array.”The Writers Block 2
  4. 4. Value of Technical Publication Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the Providing end users with information about a product’s document. operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications are information to use the application. often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, information about The faulty assumptions listed below result in the product needs to be effectively communicated to incomprehensible documents: the customers.  Engineers know their products better than anyone Well-designed, accurately presented, and attractive else – due to time constraints and limited resources, marketing collaterals increase the market prospects of many companies assign their documentation tasks to a product and reduce support costs. the programmers. This more often results in the creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer – learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 3
  5. 5. Conclusion The value of technical publications and the role of documentation outsourcing can be summarized as follows:  Importance of Biotechnology: The importance and significance of biotechnology can be understood by the fact that its development and application is associated with almost very field. Advancements in the areas of biotechnology have exploited a variety of ways for industrial production, thus creating a commercial environment. In the US alone there are more than 200 such companies including Genentech, Cetus, Hybritech, Biogen, etc. These companies have been active participants in the research and development of emerging products. The research and development needs to be supported with extensive documentation of processes, workflows, and specifications.  Value of Technical Publications: Technical publications are very essential for transferring product knowledge to end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-understand material. This also decreases the chances of marketing the products in the global market.  Role of Documentation Outsourcing: The complexity involved in developing products requires that vendors and purchasers consider outsourcing their documentation needs to well-established Technical Publications Solutions providers. Outsourcing technical documentation has helped companies cut costs and at the same time deliver their products with quality documents.The Writers Block 4
  6. 6. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 5
  7. 7. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 6
  8. 8. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include: TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 7