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Twb position paper_aerospace_and_defence_industry


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Twb position paper_aerospace_and_defence_industry

  1. 1. Position Paper on Value of Technical Publications in the Indian Aerospace and Defence IndustryThe Writers Block 1
  2. 2. The Writers Block 2
  3. 3. Introduction This paper is aimed at addressing the value and need for quality Technical Publications in the Indian Defense Offset Facilitation Agency Aerospace and Defence Industry. (DOFA) Technical publications include a wide variety of DOFA has been established under the Department of materials such as user guides, online help, white Defence Production (DDP) as a single window agency to papers, classroom training materials, reference facilitate implementation of the offset policy of the guides, administration guides, standard operating Ministry of Defence. procedures, installation manuals, Web-based training materials, and product demos. DOFA will assist potential vendors in interfacing with the Indian Defence Industry for identifying potential offset The processes and procedures involved in transferring products/projects as well as provide requisite data and and implementing the technology, operation, information for this purpose. maintenance, overhauling, upgrading, engineering, designing, testing, and quality assurance services of The agency will function under the supervision of a the manufactured defence equipments and related designated Joint Secretary of the Dept of Defence software needs to be documented. Production, and have representatives from the Service HQrs, HQ IDS, DRDO, DPSUs and OFB as well as from With the ever increasing defence imports, the Indian CII, FICCI and ASSOCHAM and other agencies as Defence Industry is inviting and encouraging larger deemed necessary. participation of private investors for technology transfer, manufacturing ground handling equipments, For more information about DOFA visit and repair and maintenance of aircrafts and other defence products. The quality of Technical Publication in the Indian Aerospace and Defence Industry needs to be in par “Knowledge is people, money, learning, flexibility with the standards such as European Association of and competitive advantage. Knowledge is more Aerospace Industries (AECMA), Simplified English relevant to sustained business than capital or labor. (PSC-85-16598), and ATA iSpec 2200 (Air And yet knowledge remains the most neglected Transportation America) and be comprehensible to the asset of a business. TWB helps you unlock and end users in the global markets. share your technical knowledge with the world.” In this paper we will also address and discuss about the lack of vista in communication and usability aspects, aimed at increasing the value of technical publication in the Indian Aerospace and Defence Industry. “TWB believes that the technology cannot exist without being communicated effectively.”The Writers Block 1 1
  4. 4. Indian Defence Industry and Offset Policy Indian Aerospace and Defence Industry Defence Offset Obligations The recent studies conclude that India is currently one of The policy to deregulate certain selected areas in the the top importers of military and aerospace equipments industry is aimed at import substitution through higher in the world. domestic production for meeting the expected domestic defense requirements. The projections made in a report on ‘Avenues for Private Sector Participation in Defence by the industry chamber DOFA has stated in the Defence Offset Obligations of Associated Chambers of Commerce and Industry of Offset Procedure that: India (ASSOCHAM) points out that: “Direct purchase of, or executing export orders for, defence products and components “Over the past few years, India has spent as much manufactured by, or services provided by, Indian as $10.5 billion on military imports, making it defence industries, i.e., Defence Public Sector amongst the largest arms importers in the Undertakings, the Ordnance Factory Board, and developing world” any private defence industry manufacturing these products or components under an industrial license granted for such manufacture. For the With the armed forces procuring multi-role fighter jets, purpose of defence offset, “services” will mean helicopters, and long range maritime reconnaissance maintenance, overhaul, upgradation, life aircrafts, it is estimated that Indias defence imports will extension, engineering, design, testing, and reach USD30 billion by 2012. defence related software or quality assurance services.” This makes India one of the most attractive defence markets in the world, in terms of business potential and growth opportunities for private sectors. The current defence market for private sector in India, which includes outsourcing from Defence Public Sector Units and Ordnance Factories is estimated to be USD700 million. This spending will further increase as the Indian Defence Industry is determined to increase the participation of private investors. Presently more than 5,000 Indian companies are supplying around 25% of components and subassemblies to state-owned companies. The government has set a 70% target for procuring its defence requirements from indigenous sources by 2010. “The global war against terrorism and security For achieving this target the government is mainly considerations will continue to drive increases in relying on private players. military expenditure” Aerospace Report CII 2009. Some of the key civil industry players supplying Defence equipment and services include Tata Group, Mahindra & Mahindra, Kirloskar Bros., Larsen & Toubro, Ashok Leyland, Jindal, Max Aerospace & Aviation and Ramoss India.The Writers Block 2
  5. 5. Growth Opportunities Growth Opportunities in the Indian Significance of Aerospace Defense Industry Manufacturing and MRO The key areas of growth identified within the industry According to the PricewaterhouseCoopers research in are expected to arise from the up gradation of the the Aerospace Report CII 2009, most of the leading production capacity, technology transfer, and companies are involved in the manufacture of modernization of defense infrastructure. commercial and defence aircraft. In the aerospace manufacturing segments, the aerospace value chain is characterized by long project “The Indian Armed Forces ongoing cycles involving R&D, engineering design, modernization program is set to make India the manufacturing, assembly, and spare parts and Asia Pacific regions second highest defence services. spender over the next five years and the seventh largest globally by 2016, based on a The MRO sector is divided into four major segments, market study by Frost & Sullivan. airframe and modification, engine maintenance, line maintenance and component maintenance. The total opportunities for procurement are forecast to exceed US$100 billion by 2022, Maintenance is a major cost component and including the maintenance, repair and overhaul significantly affects the overall life cycle cost. (MRO) market, while the offset potential during the forecast period is expected to reach US$10 billion by 2013.” - $100 billion investment The manufacturing and maintenance processes and opportunities in Indian defence industries: procedures should be published and maintained for Frost & Sullivan study, 30 May 2008. easier transitions and future developments. The most attractive drivers in the growth of private investors are ground handling equipment, proprietary technology, manufacturing techniques, and Maintenance, repair and operations/overhaul (MRO). Enhancing Processes with Clear and Concise Publications These drivers need to be accompanied with the provisioning of publication solutions for operations, The rising need for the public-private-collaboration and repair and maintenance of the offset production. participation of private investors in the defence industry, the manufacturing and MRO units will be wide spread across different companies in various geographic locations. “AgustaWestland, TATA to Jointly Produce AW119 Helicopters in India” The growing companies require a team of highly committed technical authors with highly competent skills to enable them communicate the complicated technologies and processes with simple, clear and concise publications. The key responsibility areas of the technical documentation companies include offering a wider range of services for:  Creating, editing, reviewing, and maintaining content  Preparing training material, online Help, graphics and illustrations  Managing knowledge management and content management solutions, single sourcing, and data As stated in the Aerospace Report CII 2009 migrationThe Writers Block 3 3
  6. 6. Value of Technical Publications Technical Communication for Communication for Different Levels of Transferring Product Knowledge Technical and Product Knowledge The purpose of technical communication is to transfer In technical publications, audience is the focal point. product knowledge to end users in a comprehensible Hence, the style, language, and content must vary manner. The strategies of communication and levels of depending on the type of audience being addressed. It information vary depending on the type of product and is because every user has a specific role in the audience. implementation and usage of the technology. Therefore, it is important that documents be created keeping in mind the role of the person who will use the Providing end users with information about a product’s document. operation and maintenance is critical to the market performance of the product. Hence, the need for quality documentation is imperative. For example, when you document a software application designed for highly technical users, it is sufficient to provide the users with quick reference In today’s business scenario, technical publications are information to use the application. often developed as an afterthought. This usually results in inaccurate and incomprehensible documentation, which, in turn, renders the users incapable of using the For users who start without technical or product products. knowledge, it is important to provide detailed product information along with instructions on how to use the product. Accurate, readily understandable, and quality documents determine how a product sells in the market and result in increased customer satisfaction. Attractive Publications as Useful Marketing Tools Faulty Assumptions that Result in Problems in Documentation Besides transferring knowledge, technical publications are also used for marketing a product. Before a product is released in the market, information about The faulty assumptions listed below result in the product needs to be effectively communicated to incomprehensible documents: the customers.  Developers know their products better than anyone Well-designed, accurately presented, and attractive else – due to time constraints and limited resources, marketing collaterals increase the market prospects of many companies assign their documentation tasks to a product and reduce support costs. the programmers. This more often results in the creation of technology-centered information, while end users require task-oriented information.  Documentation of complex applications requires a longer learning curve for the writer - learning the product will not be a major obstacle for writers with the right technical background.The Writers Block 4
  7. 7. TWB Offers Publication Solutions with Various Technical Publications About TWB Types of Technical Publications TWB is in the forefront of delivering publication solutions Technical Publications include a wide variety of to customers, with a deep understanding of domains and material that defer in various segments such as technologies. aerospace, ground handling equipment, proprietary technology and manufacturing techniques, and TWB provides pioneering documentation across Maintenance, repair and operations/overhaul (MRO). industries that include IT, ITES and Outsourcing, Navy, Aerospace, Defense, Ship Building, and Manufacturing Technical Publications include: Industries. We help enterprises communicate the technical knowledge they posses with their ecosystems.  Engine Manual (EM)  Standard Practices Manual We understand the aerospace industry and the adherence of aerospace to rigid standards and  Flight Manuals specifications. Our expertise in Technical Documentation  Setup Manual and experience with high-profile clients enable us to  Installation Manual and Instructions meet the necessary high standards, effectively and quickly.  Operator Manuals and Procedures  Structural Repair Manual (SRM)  Cleaning, Inspection and Repair (CIR) Manual  Parts & Provisioning Documentation Publication Solutions  Service Manual  Component Maintenance Manual (CMM) A wide range of publication solutions/services offered by  Illustrated Parts Catalogue (IPC, IPL) TWB include:  Overhaul and Repair Instructions  IETM/IETP Development  Training Manuals  S1000 Conversion and Integration Every publication requires different levels of expertise  XML/SGML and domain knowledge for different segments.  Technical Writing Authoring  Document and Design Enhancements  Editing and Drafting  Information Architecture Documentation Standards  Structured and Unstructured Documentation  Parts Catalogs/Provisioning The documents should comply with the standards like:  Data Provisioning  European Association of Aerospace Industries  Graphics, Technical Illustration (AECMA S1000D)  Training Programs  Simplified English (PSC-85-16598) The solutions provided are customized to suit the  Air Transportation America (ATA iSpec 2200) business needs.  ATA100 For more information about the services provide visit and Writers Block 5 5
  8. 8. Conclusion  Rising Defense Expenditure in India: the Government of India has been investing heavily in its defence industry to increase the imports and in-house production of defence products.  India’s Offset Policy to Encourage Domestic Production: the Indian Defence Industry is encouraging private companies to invest and increase domestic production of defence products through DOFA and Offset Policy. The establishment of agencies and policies to encourage domestic production of defence products is Increasing Public-Private collaborations.  Rising Private Investments in the Indian Defense Industry: some of the key private investors including Tata Group, Mahindra & Mahindra, Larsen & Toubro, and Ramoss India are supplying defence equipments and services in the ground handling equipment, missile launching vehicles, and maintenance, repair and overhauling segments. This is increasing the competition between the companies of various sizes and capabilities in the private sectors. Thus the less branded companies need to be more competent than the other highly branded companies, and this can be achieved by providing attractive publications as useful marketing tools.  Value of Technical Publications: Technical Publications are very essential for transferring product knowledge to the end users. Provisioning of proper material to use the technology and products enables the user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to- understand material. This also decreases the changes of marketing the products in the global markets. Developing Technical Publications is all about writing for the audience, i.e., developing Technical Publications for users with different domain and product knowledge. Writing objectively is more important that writing subjectively. This also involves getting the right people for creating the publications with the correct structure, diagrammatic presentations, color schemes and coding, consistent templates and content, and for editing and reviewing the documents. There is a greater need to increase the value of Technical Publications in the Indian Aerospace and Defence Industry, for the products and publications to be in par with the international standards and be able to sell the products in the global markets in the future.The Writers Block 6
  9. 9. TWB Services TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allows our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology startups. TWBs expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing. TWB’s services include: Technical Marketing Technical Product Documentation Quality Solutions Documentation Management  Datasheets  Administrator’s Guide  Datasheets  Copy Editing and Proof Reading  API Document  Cheat sheets  Managing Writing  Configuration Guide  Solution Briefs/Solution Brochures  Editing Services  Functional Specifications Document  Presentations – Products/Corporate  Layout and Design Profile  Installation Manual  Creating SLAs  Brochures and marketing collateral  Interface Document  Web content  Interactive Electronic Technical Manual (IETM) Business Documentation  Audio and video scripts  Maintenance Manual  Business Proposals  Press releases  Online Help  Legal Disclaimers  Direct mail  Operation Manual  Policy Manuals  Newsletter design copy  Product Demo  Style Guide Design  Sales catalogues  Product Specifications Document  Template Design  Sales sheets  Product Overview Document  Quick Reference Guide Business Communication Content Management  Release Notes  Short Reports  Requirement Analysis Document  Single Sourcing  Proposals  SDK Document  File Version Control  Case Studies  Troubleshooting Manual  Document Naming Conventions  Lab Reports  User Manual  Consistent Document Formatting  Memos  Open Source Documentation  Data Transformation  Progress/Interim Reports  Programmers Guides  Writing for Electronic Media  Functional Specifications Document  Use Cases Web site Development Illustrations  Online Help /Context Sensitive Help  Web 2.0 development  Troubleshooting Guides  Graphic Designing  Web content   Info graphics  Web applications Qualitative Analytics for  2D & 3D animation Decision Support Translation and Localization  Line drawings and illustrations Services  Economic Business Research Process Documentation  Industry Analysis  Software Translation Services  Workflows  Market Opportunity Analysis  Document Translation Services  Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing  ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing  CMM Documentation  Reporting Solutions  Assessment of Unmet Market Needs Records Management Deployment and Support  Status and Potential of Technologies  Document Management Solutions  Benchmarking of Strategies Vs Competition  Record Management Storage and  Installation and Configuration Guides Retrieval  Operations Manual  Forecasting  Sales Force Effectiveness  Market Assessments  Competitive Intelligence  Opinion Leadership  Emerging Markets - evaluation and researchThe Writers Block 7 7
  10. 10. TWB Software Tools Expertise Our technical proficiency in software and authoring tools includes: Unstructured Content XML Structured Editors Multimedia /Authoring Development  Epic  Adobe Flash®  Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®  Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®  Adobe InDesign®  Adobe Captivate®  QuarkXPress® Macromedia Captivate  Adobe PageMaker® Graphics/Animations  Multimedia /Authoring / Illustrations  Adobe Flash® Supporting tools  Adobe Photoshop®  Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®  Adobe Illustrator CS3  Adobe Flex®  CorelDRAW Online Help  Adobe AIR®  Microsoft-Expression Graphic  Adobe Dreamweaver® Designer  Adobe Acrobat®  Xara Xtreme (Windows & Linux)  JavaHelp  Microsoft Silverlight®  CuteDraw  Adobe RoboHelp 7.0  Adobe Authorware®  Publisher3D(for animation)  HelpScribble  Adobe Director®  Sketsa SVG Editor (for vector  WebWorks Publisher  Adobe Captivate® graphics)  PowerCHM  Trivantis Lectora®  Techsmith Camtasia  Doc-To-Help  ASP.NET  Arbortext IsoDraw (technical  WinCHM  JSP illustrations for 2D and 3D)  HelpSmith 2.1.1(Windows)  JAVA  Fast-Help  MadCap Flare Standards Graphics/Animation  Help-Server  NVU Help  SCORM 1.2 / 2004  Adobe Flash®  AICC XML  Adobe Photoshop®  W3C  Adobe Illustrator®  Section 508  Adobe Fireworks®  XMetal®  QTI XML  Microsoft Silverlight®  Microsoft Word 2003®,  Microsoft Word 2007® Databases Development and Publishing tools CMS/ LMS  Microsoft Access  XSLT/XSL  Microsoft SQL Server  EDD  Sharepoint®  Moodle Flowcharting  Joomla,  WordPress  Microsoft Visio  Media Wiki  iGrafx  CMS Builder  EDraw  Author-it (formerly AuthorIT)  RFFlow  Alfresco  Flowbreeze  Smart DrawThe Writers Block 8 8
  11. 11. Industries Served TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These include:  Banking, Insurance and Financial Services  ITES/ KPO/ BPO  Consulting and Business Services  Pharmaceuticals and Biotechnology  Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries  Education and Learning  Steel, Ship Building, Construction and Aviation  IT, ITES  Telecom and Digital Communications TWB has been the preferred technical documentation outsourcing company for: The TWB Building US Office: No: 4062, 19th Main Road, TWB HAL 2nd Stage, 11701 Norwegian Wood Drive Bangalore – 560008 Austin, TX 78758 India. Landmark: Behind Carlton Towers Telephone: Telephone: +91.80.40741400 / +91.80.41256367 +1.512.586.8357 Corporate Enquiries: corp@twb.inThe Writers Block 9 9