“10 Social Media Myths that
ALL Directors and Senior
Managers Should Know
About and Challenge”
© The Worst Kept Secret Ltd...
Social Media…
IS NOT IMPACTFUL
MYTH 1
© The Worst Kept Secret Ltd 2014
The impact of social media has been felt by organisations
and individuals who have seen their ‘value’ and reputation
damag...
Social Media…
IS NOT USED BY MY
CUSTOMERS
MYTH 2
© The Worst Kept Secret Ltd 2014
Social media is the most popular activity online for the
majority of individuals and an ever increasing number of
marketer...
Social Media…
IS NOT FOR B2B
ORGANISATIONS
MYTH 3
© The Worst Kept Secret Ltd 2014
Social media can be used by all. B2B organisations can
use social media to drive growth, generate leads, deliver
better cu...
Social Media…
CAN NOT BE MEASURED
EFFECTIVELY
MYTH 4
© The Worst Kept Secret Ltd 2014
Social media is actually simple to measure but you need to
define your ‘So what?’ upfront and then make all your metrics
s...
Social Media…
TAKES UP TOO MUCH
TIME
MYTH 5
© The Worst Kept Secret Ltd 2014
Social media can save you time and money, especially if
you have professional people working on it as they will
guide you ...
Social Media…
IS TOO COMPLICATED
MYTH 6
© The Worst Kept Secret Ltd 2014
Social media is simple if you take a traditional approach
and apply what we call ‘a digital and social media lens’.
Rememb...
Social Media…
IS ONLY FOR YOUNG
PEOPLE
MYTH 7
© The Worst Kept Secret Ltd 2014
Social media is for all demographics with the fastest
growing being the ‘over 45’ age group. It is therefore
important to ...
Social Media…
IS ABOUT TWITTER &
FACEBOOK ONLY
MYTH 8
© The Worst Kept Secret Ltd 2014
We believe there are ‘10 elements’ of social media. It is
more important to articulate business objectives, identify
relev...
Social Media…
IS FREE
MYTH 9
© The Worst Kept Secret Ltd 2014
There is always a price of doing something well. Social
media can be cost-effective compared to other forms of
media and d...
Social Media…
IS NOT THAT IMPORTANT
THEN?
MYTH 10
© The Worst Kept Secret Ltd 2014
Social media is as important as any other form of
communication. It has changed the way we interact with
each other – addi...
© The Worst Kept Secret Ltd 2014
Visit our website for some simple and
insight social media case studies:
http://www.thewo...
Many Thanks
Please contact us if you have any
questions
Dowshan Humzah
dowshan@twks.co.uk
www.linkedin.com/in/dowshan
Andr...
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10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge

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Social media is the norm nowadays both for personal and professional/business use. It is seen as a form of communicating – just like the spoken word, hand written or manual/sign language. Moreover, in a professional context – social media cuts right across organisations and their different departments – helping each to achieve their objectives. However, we still come across a number of myths that prevent some individuals and organisations from fully embracing it. And so, we have put together a list of 10 myths that we have encountered and, also more importantly, how to counter them.

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10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge

  1. 1. “10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge” © The Worst Kept Secret Ltd 2014
  2. 2. Social Media… IS NOT IMPACTFUL MYTH 1 © The Worst Kept Secret Ltd 2014
  3. 3. The impact of social media has been felt by organisations and individuals who have seen their ‘value’ and reputation damaged by what has been said about them online. © The Worst Kept Secret Ltd 2014
  4. 4. Social Media… IS NOT USED BY MY CUSTOMERS MYTH 2 © The Worst Kept Secret Ltd 2014
  5. 5. Social media is the most popular activity online for the majority of individuals and an ever increasing number of marketers are using it to help achieve business objectives. © The Worst Kept Secret Ltd 2014
  6. 6. Social Media… IS NOT FOR B2B ORGANISATIONS MYTH 3 © The Worst Kept Secret Ltd 2014
  7. 7. Social media can be used by all. B2B organisations can use social media to drive growth, generate leads, deliver better customer service and build thought leadership. © The Worst Kept Secret Ltd 2014
  8. 8. Social Media… CAN NOT BE MEASURED EFFECTIVELY MYTH 4 © The Worst Kept Secret Ltd 2014
  9. 9. Social media is actually simple to measure but you need to define your ‘So what?’ upfront and then make all your metrics specific, measurable and trackable. © The Worst Kept Secret Ltd 2014
  10. 10. Social Media… TAKES UP TOO MUCH TIME MYTH 5 © The Worst Kept Secret Ltd 2014
  11. 11. Social media can save you time and money, especially if you have professional people working on it as they will guide you through the maze to help deliver your objectives. © The Worst Kept Secret Ltd 2014
  12. 12. Social Media… IS TOO COMPLICATED MYTH 6 © The Worst Kept Secret Ltd 2014
  13. 13. Social media is simple if you take a traditional approach and apply what we call ‘a digital and social media lens’. Remember “it’s business as usual”. © The Worst Kept Secret Ltd 2014
  14. 14. Social Media… IS ONLY FOR YOUNG PEOPLE MYTH 7 © The Worst Kept Secret Ltd 2014
  15. 15. Social media is for all demographics with the fastest growing being the ‘over 45’ age group. It is therefore important to have a strategy targeting all relevant users. © The Worst Kept Secret Ltd 2014
  16. 16. Social Media… IS ABOUT TWITTER & FACEBOOK ONLY MYTH 8 © The Worst Kept Secret Ltd 2014
  17. 17. We believe there are ‘10 elements’ of social media. It is more important to articulate business objectives, identify relevant elements and then pick the required sites. © The Worst Kept Secret Ltd 2014
  18. 18. Social Media… IS FREE MYTH 9 © The Worst Kept Secret Ltd 2014
  19. 19. There is always a price of doing something well. Social media can be cost-effective compared to other forms of media and drive significant traffic to deliver desired results. © The Worst Kept Secret Ltd 2014
  20. 20. Social Media… IS NOT THAT IMPORTANT THEN? MYTH 10 © The Worst Kept Secret Ltd 2014
  21. 21. Social media is as important as any other form of communication. It has changed the way we interact with each other – adding value to those who use it effectively. © The Worst Kept Secret Ltd 2014
  22. 22. © The Worst Kept Secret Ltd 2014 Visit our website for some simple and insight social media case studies: http://www.theworstkeptsecret.com/category/cars- framework-case-studies/
  23. 23. Many Thanks Please contact us if you have any questions Dowshan Humzah dowshan@twks.co.uk www.linkedin.com/in/dowshan Andrew Davis andrew@twks.co.uk www.linkedin.com/in/andrewmdavis @worstkeptsecret © The Worst Kept Secret Ltd 2014

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