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WE ARE ALL THINGS CONTENT
WHAT WE DO
CONTENT
STRATEGY
CREATION
MARKETIN
G
EVALUATIO
N
CONTENT STRATEGY
SAME Cluster
STRATEGYSTRATEGY
MEDIUM
CONTENT
CAPITAL
MESSAGE
FREQUENCY
What resources do we draw from the brand?
Mass, BTL...
CONTENT CREATION
SAME Cluster
CREATIONCREATION
MEDIUM
TYPE / FORM
Words I Colour I Waves I Motion
Creative I Commissioned I Curated I Long ...
WE CREATEWE CREATE
WE CREATEWE CREATE
WE CREATE CORPORATE CONTENT LIKE…WE CREATE CORPORATE CONTENT LIKE…
WE CREATEWE CREATE
CONTENT MARKETING
SAME Cluster
MARKETINGMARKETING
COMMUNITY
CONTENT
MARKETING
CELEBRITY
CONTENT
BRANDED
CONTENT
CUSTOM
PUBLISHING
Offline / ...
CONTENT EVALUATION
SAME Cluster
Right message to right audience
Best Channels employed
Repurposing Content
Value to customers?
INTERNAL
AUDIE...
SAME Cluster
CUSTOMERS
PUBLIC
CLIENTS / BRANDS
Clients / Brands
CASE STORIES
DIGITAL CONTENT
SOCIAL MEDIA CAMPAIGNS : MAHINDRA GROUPSOCIAL MEDIA CAMPAIGNS : MAHINDRA GROUP
Creating Social Media posts that
keep Mahin...
SAMPLE 2
PROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAM BYPROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAM BY
MAHINDRAMAH...
PROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAMPROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAM
SOCIAL CONTENT : INTERCONTINENTAL CHENNAISOCIAL CONTENT : INTERCONTINENTAL CHENNAI
December 2015 onwards
Background: Inter...
SOCIAL CONTENT : TRIUMPH INDIASOCIAL CONTENT : TRIUMPH INDIA
April - June 2015
Background: Triumph - UKs prime lingerie br...
SOCIAL CAMPAIGN: THE WORLI FESTSOCIAL CAMPAIGN: THE WORLI FEST’’1616
April 2016
Background: To manage the Brand Communicat...
THE WORLI FESTTHE WORLI FEST’’1616
14TH
MUMBAI
FILM
FESTIVAL
– MANAGED TWITTER & FACEBOOK ACCOUNTS
– MANAGED LIVE UPDATES
– CONDUCTED ACTIVE COMMUNITY
MANAGE...
WEB CONTENT : TIMES HEALTHCARE AWARDSWEB CONTENT : TIMES HEALTHCARE AWARDS
SEPTEMBER 2014
https://www.youtube.com/user/ctc...
INORBIT MALL BLOGINORBIT MALL BLOG
MAY 2012- 2013
Project : Inorbit Mall Blog
Challenge: Getting daily real on-ground stor...
VIDEO CONTENT
VIDEO CONTENT : ROBOLUTION ANIMATEDVIDEO CONTENT : ROBOLUTION ANIMATED
APRIL 2015
Project : Robolution.me
Brief : Create a...
VIDEO CONTENT : THE WORLI FEST’16 SHOWREELVIDEO CONTENT : THE WORLI FEST’16 SHOWREEL
2016
Click to view video
Project : Th...
VISUAL CONTENT
VISUAL CONTENT : AWARD STORYBOARDSVISUAL CONTENT : AWARD STORYBOARDS
AUGUST 2015
Project: Entry Creation for National
Leve...
VISUAL CONTENT : STORYBOARDSVISUAL CONTENT : STORYBOARDS
SEPTEMBER 2015
Project: Presentation Creation for
Raymond
Challen...
VISUAL CONTENT : PRESENTATIONSVISUAL CONTENT : PRESENTATIONS
SEPTEMBER 2015
Project: Visual Storyboard
Challenge: Represen...
VISUAL CONTENT : INFOGRAPHICSVISUAL CONTENT : INFOGRAPHICS
SEPTEMBER 2015
Project: Infographic for Vodafone
Challenge: Pre...
BOOK CONTENT
PENGUIN BOOK PROJECTPENGUIN BOOK PROJECT
MAY – SEPT 2015
Project: Penguin Book Project
Challenge: Researching and Writing
...
TV CONTENT
TV CONTENT : EPISODE AND LIVE CONTENTTV CONTENT : EPISODE AND LIVE CONTENT
SEPT 2014, 2015
https://www.youtube.com/user/ct...
BTL CONTENT
BTL CONTENT : CONCEPTS / CREATIVEBTL CONTENT : CONCEPTS / CREATIVE
APRIL 2015
Project: Bayer Dealer Meet
Challenge: Pitch ...
BTL CONTENT : CONCEPTS / CREATIVEBTL CONTENT : CONCEPTS / CREATIVE
MAY 2015
https://www.youtube.com/user/ctcengage4mo
re
P...
ATL CONTENT
ATL CONTENT : CONCEPTS / CREATIVEATL CONTENT : CONCEPTS / CREATIVE
SEPTEMBER 2014
https://www.youtube.com/user/ctcengage4m...
CORPORATE CONTENT
LINKEDIN COFFEE TABLE BOOKLINKEDIN COFFEE TABLE BOOK
JANUARY 2016
Project: LinkedIn Coffee Table
Book
What we did: We made...
LINKEDIN COFFEE TABLE BOOKLINKEDIN COFFEE TABLE BOOK
LINKEDIN COFFEE TABLE BOOKLINKEDIN COFFEE TABLE BOOK
LINKEDIN CASE STUDIESLINKEDIN CASE STUDIES
JANUARY 2016
Project: Case Studies
What we did: We made short case
studies abou...
ARANCA INFOGRAPHICARANCA INFOGRAPHIC
DECEMBER 2016
Project: Infographic
What we did: We made an
infographic case study of ...
JANUARY 2016
Project: Consumer 360
What we did: Live content, press
content, post event reports
AUG 2015 onwards
Project: Featured Insights
What we did: Create an easy to
read, consumer friendly report from
the stats p...
CONTENT MARKETING ARTICLES
Four Seasons on LinkedIn
JANUARY 2016
Project: Created set of ten books for
Godrej and Boyce
What we did: We designed a series
of ten books includi...
FEBRUARY 2016
Project: A master presentation for the
department of Electricals and
Electronics
GODREJ ELECTRICALS & ELECTR...
INNOVATIVE CONTENT
FEBRUARY 2016
Project: A graphic book based on a
hero-like character called Action
Krishnan for employees across India
Wha...
OUR TEAM
PARTNERS
PAYAL SHAH KARWA : FOUNDER & CONTENT
DIRECTOR
SAPNA GUPTA : PARTNER, CONTENT DIRECTOR
CORE TEAM and ASSOCIATE
TEA...
CONNECT WITH US :
PAYAL SHAH KARWA :
payalshahkarwa@thewordjockey.in
SAPNA GUPTA : sapna@thewordjockey.in
+91 9820696585 /...
THANK YOU
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
THE WORD JOCKEY CREATIVE CONTENT STUDIO
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THE WORD JOCKEY CREATIVE CONTENT STUDIO

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We are India's only 360 content agency specialising in content creation, content strategy, content writing, concepts, communications across Mass Media, Digital, Experiential, and Corporate for brands and business. A quick peek into our world, work and words.

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THE WORD JOCKEY CREATIVE CONTENT STUDIO

  1. 1. WE ARE ALL THINGS CONTENT
  2. 2. WHAT WE DO
  3. 3. CONTENT STRATEGY CREATION MARKETIN G EVALUATIO N
  4. 4. CONTENT STRATEGY
  5. 5. SAME Cluster STRATEGYSTRATEGY MEDIUM CONTENT CAPITAL MESSAGE FREQUENCY What resources do we draw from the brand? Mass, BTL, Digital The copy/ text Publishing Calendar
  6. 6. CONTENT CREATION
  7. 7. SAME Cluster CREATIONCREATION MEDIUM TYPE / FORM Words I Colour I Waves I Motion Creative I Commissioned I Curated I Long form
  8. 8. WE CREATEWE CREATE
  9. 9. WE CREATEWE CREATE
  10. 10. WE CREATE CORPORATE CONTENT LIKE…WE CREATE CORPORATE CONTENT LIKE…
  11. 11. WE CREATEWE CREATE
  12. 12. CONTENT MARKETING
  13. 13. SAME Cluster MARKETINGMARKETING COMMUNITY CONTENT MARKETING CELEBRITY CONTENT BRANDED CONTENT CUSTOM PUBLISHING Offline / Online content for communities Quotes, articles Penguin I Content PR Innovate publishing platforms
  14. 14. CONTENT EVALUATION
  15. 15. SAME Cluster Right message to right audience Best Channels employed Repurposing Content Value to customers? INTERNAL AUDIENCES DISTRIBUTION CHANNEL CUSTOMERS CONTENT SYNC EVALUATIONEVALUATION
  16. 16. SAME Cluster CUSTOMERS PUBLIC
  17. 17. CLIENTS / BRANDS
  18. 18. Clients / Brands
  19. 19. CASE STORIES
  20. 20. DIGITAL CONTENT
  21. 21. SOCIAL MEDIA CAMPAIGNS : MAHINDRA GROUPSOCIAL MEDIA CAMPAIGNS : MAHINDRA GROUP Creating Social Media posts that keep Mahindra War Room page followers not just updated on the competition but also amused and engaged Free images sourced from the internet. Original conceptualization and copy creation
  22. 22. SAMPLE 2
  23. 23. PROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAM BYPROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAM BY MAHINDRAMAHINDRA Awareness posts on various subjects. In the case of Mahindra’s Social Ambassador Program, a career awareness series. Original template and characters adaptations for each series. Posters depicting volunteers and their involvement with the program Ad campaigns to attract potential volunteers
  24. 24. PROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAMPROGRAM ENGAGEMENT IDEAS – SOCIAL AMBASSADOR PROGRAM
  25. 25. SOCIAL CONTENT : INTERCONTINENTAL CHENNAISOCIAL CONTENT : INTERCONTINENTAL CHENNAI December 2015 onwards Background: Intercontinental Chennai launched its newest resort in Mahabalipuram Challenge: To align to the tonality of the mother brand and the resort brand for social and other content Solution: We visited the venue to experience first hand and based on the creative brief we created the content for the website and social pages, which is well aligned to the existing brand imagery
  26. 26. SOCIAL CONTENT : TRIUMPH INDIASOCIAL CONTENT : TRIUMPH INDIA April - June 2015 Background: Triumph - UKs prime lingerie brand wanted to create a strong identity through social media Challenge: The brand had no existing imagery in India Solution: Based on the creative route we defined the content and communication strategy for the brand on Social Media of ‘Being Lady’ Results •Definite brand imagery •Consumer engagement increased by 30%
  27. 27. SOCIAL CAMPAIGN: THE WORLI FESTSOCIAL CAMPAIGN: THE WORLI FEST’’1616 April 2016 Background: To manage the Brand Communication and Social Media Campaign and Challenge: To overhaul the imagery of TWF to somethiing totally different, quirky and Mumbai! Solution: A colourful, peppy imagery accompanied with interesting imagery and stories through the month Results •Definite brand imagery •Consumer engagement increased by 20%
  28. 28. THE WORLI FESTTHE WORLI FEST’’1616
  29. 29. 14TH MUMBAI FILM FESTIVAL – MANAGED TWITTER & FACEBOOK ACCOUNTS – MANAGED LIVE UPDATES – CONDUCTED ACTIVE COMMUNITY MANAGEMENT – AVERAGE RESPONSE TIME OF 1-2 MINUTES SOCIAL CONTENT : MUMBAI FILM FESTIVALSOCIAL CONTENT : MUMBAI FILM FESTIVAL
  30. 30. WEB CONTENT : TIMES HEALTHCARE AWARDSWEB CONTENT : TIMES HEALTHCARE AWARDS SEPTEMBER 2014 https://www.youtube.com/user/ctcengage4mo re Project: Times Of India Healthcare Awards What we did: Website content, OOH Ad Content, Radio Script, Print Ad content (link is not available as the event entries are closed)
  31. 31. INORBIT MALL BLOGINORBIT MALL BLOG MAY 2012- 2013 Project : Inorbit Mall Blog Challenge: Getting daily real on-ground stories from 4 malls in 4 different cities - Execution: •Created content banks •Hired lifestyle writers in every city with central coordination
  32. 32. VIDEO CONTENT
  33. 33. VIDEO CONTENT : ROBOLUTION ANIMATEDVIDEO CONTENT : ROBOLUTION ANIMATED APRIL 2015 Project : Robolution.me Brief : Create a 30 second call to action for the robotic solution website - Execution: Scripted and created animate video for the site Click to view video
  34. 34. VIDEO CONTENT : THE WORLI FEST’16 SHOWREELVIDEO CONTENT : THE WORLI FEST’16 SHOWREEL 2016 Click to view video Project : The Worli Festival Capsule Execution: Scripted, shot and produced
  35. 35. VISUAL CONTENT
  36. 36. VISUAL CONTENT : AWARD STORYBOARDSVISUAL CONTENT : AWARD STORYBOARDS AUGUST 2015 Project: Entry Creation for National Level Awards Challenge: Writing and designing award entries in short turnaround time Solution: Quick thinking and precise design skill application Results: 75% of entries written were shortlisted or won awards
  37. 37. VISUAL CONTENT : STORYBOARDSVISUAL CONTENT : STORYBOARDS SEPTEMBER 2015 Project: Presentation Creation for Raymond Challenge: Art directing and designing a corporate PPT for CXO Solution: Converted the text heavy ppt into an aesthetic PPT
  38. 38. VISUAL CONTENT : PRESENTATIONSVISUAL CONTENT : PRESENTATIONS SEPTEMBER 2015 Project: Visual Storyboard Challenge: Representing a luxe wedding theme in classic style Solution: Design applications Results: 75% of entries written were shortlisted or won awards
  39. 39. VISUAL CONTENT : INFOGRAPHICSVISUAL CONTENT : INFOGRAPHICS SEPTEMBER 2015 Project: Infographic for Vodafone Challenge: Presenting comparative data in a reader friendly style Solution: Storyboarding and depicting the content in style F O R IN T E R N E T S P E E D S , T H E M A J O R IT Y A R E N O T A W A R E O F T H E IN T E R N E T T H E Y A R E S U B S C R IB E D T O – W IT H T H E L O W E S T % O F D K A M O N G T H O S E S T A Y IN G A L O N E .. 7 4 2 6 2 3 7 7 2 7 7 3 6 1 3 9 F a m ily - w ith k id s F a m ily - w /t k id s W ith O th e r s A lo n e S P E E D S O F IN T E R N E T C O N N E C T IO N S A W A R E N E S S IN H O U S E H O L D S IN Q A T A R T h o s e w h o k n o w th e ir s p e e d s D o n 't K n o w th e S p e e d M b p s * A rr iv e d fr o m th e F ib e r V s A D S L c o n n e c tio n A M O N G T H O S E W H O K N O W … * F A M IL Y - W IT H K ID S 1 6 5 1 2 2 2 4 0 1 1 1 1 F A M IL Y - W /T K ID S 1 7 7 7 6 8 W I T H O T H E R S 1 7 1 9 2 4 6 7 A L O N E 1 5 1 3 6 2 2 4 5 1 7 3 2 7 1 2 4 5 8 1 0 2 0 5 0 1 0 0
  40. 40. BOOK CONTENT
  41. 41. PENGUIN BOOK PROJECTPENGUIN BOOK PROJECT MAY – SEPT 2015 Project: Penguin Book Project Challenge: Researching and Writing 100 success stories of differently abled entrepreneurs PAN India in 5 months for the PMO (NHFDC) How we did it: Team Work
  42. 42. TV CONTENT
  43. 43. TV CONTENT : EPISODE AND LIVE CONTENTTV CONTENT : EPISODE AND LIVE CONTENT SEPT 2014, 2015 https://www.youtube.com/user/ctcengage4mo re Project: Corporate Talent Championship Challenge: Converting a live event into multi-episode TV show for NDTV Profit- Prime Resolution: Back scripted the event for on-ground coverage
  44. 44. BTL CONTENT
  45. 45. BTL CONTENT : CONCEPTS / CREATIVEBTL CONTENT : CONCEPTS / CREATIVE APRIL 2015 Project: Bayer Dealer Meet Challenge: Pitch Concept PPT for 2 different events of same company Resolution: Created end to end concept and content for the pitch which our client won. Created content for both events; Arnab Spoof Show
  46. 46. BTL CONTENT : CONCEPTS / CREATIVEBTL CONTENT : CONCEPTS / CREATIVE MAY 2015 https://www.youtube.com/user/ctcengage4mo re Project: Femina Power Awards Script What we did: Create a fitting script for women awardees for Mandira Bedi in the event at Pune
  47. 47. ATL CONTENT
  48. 48. ATL CONTENT : CONCEPTS / CREATIVEATL CONTENT : CONCEPTS / CREATIVE SEPTEMBER 2014 https://www.youtube.com/user/ctcengage4mo re Project: Times Of India Healthcare Awards What we did: Web, OOH Ad Content, Radio Script, Print Ad campaign copy
  49. 49. CORPORATE CONTENT
  50. 50. LINKEDIN COFFEE TABLE BOOKLINKEDIN COFFEE TABLE BOOK JANUARY 2016 Project: LinkedIn Coffee Table Book What we did: We made a coffee table book based on a conference held by LinkedIn. We designed the entire book right from the content to the creative layout of the book for print as well as ebook.
  51. 51. LINKEDIN COFFEE TABLE BOOKLINKEDIN COFFEE TABLE BOOK
  52. 52. LINKEDIN COFFEE TABLE BOOKLINKEDIN COFFEE TABLE BOOK
  53. 53. LINKEDIN CASE STUDIESLINKEDIN CASE STUDIES JANUARY 2016 Project: Case Studies What we did: We made short case studies about the social recruiting journey for companies like redBus, Gainsight and Headhunters
  54. 54. ARANCA INFOGRAPHICARANCA INFOGRAPHIC DECEMBER 2016 Project: Infographic What we did: We made an infographic case study of Aranca’s social recruiting journey with LinkedIn. Link: http://www.slideshare.net/linkedin- talent-solutions/how-hr-became-a- profit-center-for-aranca-infographic
  55. 55. JANUARY 2016 Project: Consumer 360 What we did: Live content, press content, post event reports
  56. 56. AUG 2015 onwards Project: Featured Insights What we did: Create an easy to read, consumer friendly report from the stats provided by the client
  57. 57. CONTENT MARKETING ARTICLES
  58. 58. Four Seasons on LinkedIn
  59. 59. JANUARY 2016 Project: Created set of ten books for Godrej and Boyce What we did: We designed a series of ten books including the cover of book as well as the inner layouts. We also designed a box set for the series. GODREJ AND BOYCEGODREJ AND BOYCE
  60. 60. FEBRUARY 2016 Project: A master presentation for the department of Electricals and Electronics GODREJ ELECTRICALS & ELECTRONICSGODREJ ELECTRICALS & ELECTRONICS
  61. 61. INNOVATIVE CONTENT
  62. 62. FEBRUARY 2016 Project: A graphic book based on a hero-like character called Action Krishnan for employees across India What we did: Script, storyboard, illustrated created it all!! GRAPHIC NOVEL: ACTION KRISHNANGRAPHIC NOVEL: ACTION KRISHNAN
  63. 63. OUR TEAM
  64. 64. PARTNERS PAYAL SHAH KARWA : FOUNDER & CONTENT DIRECTOR SAPNA GUPTA : PARTNER, CONTENT DIRECTOR CORE TEAM and ASSOCIATE TEAM Consists of Writers from different walks of life, Designers and Bloggers OUR TEAM COMPRISESOUR TEAM COMPRISES
  65. 65. CONNECT WITH US : PAYAL SHAH KARWA : payalshahkarwa@thewordjockey.in SAPNA GUPTA : sapna@thewordjockey.in +91 9820696585 / +91 9820276557 www.thewordjockey.in A-614, Crystal Plaza, Link Road, Opp Infiniti Mall, Andheri (West), Mumbai 400053 CORDINATESCORDINATES
  66. 66. THANK YOU

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