Do gooders unite:save the worldwith technology!.xty & theWilde
2 Agenda ! What and Why ! Opportunity, Mission and Goals ! What’s Next?
3 What is a CSR? Corporate Social Responsibility plans outline the mission, goals and strategic initiatives of a company as they relate to the community, including employees, customers, investors, competitors, partners and the world at large. CSR is about being good while doing good.
4 Why doyou need a CSR? ! Because it is good business. Splunk CSR key wins: ! Create Marketing, BD and Sales opportunities ! Lead to Top of Mind Awareness ! Position Splunk positively with prospective hires, current employees, customers, and the broader market. ! Because contributing to the sustainable development of society is the right thing to do.
5 What makes up a CSR? ! CSRs vary by company, but traditionally they are made up facets such as: ! Relations with Society ! Relations with Customers, Business Partners, and Competitors ! Relations with Shareholders and Investors ! Management of Companys Assets and Information
6 Traditional can be cool… ! There are important initiatives companies typicially choosee: ! HR policies on: Corporate giving, Employee giving matching, PTO for volunteer work, etc. ! Facilities policies on: Green building programs, etc. ! While we should loop these in to a comprehensive CSR, traditional is not the focus. ! Splunk’s innovative CSR is focused on technology.
8 Splunk CSR Mission Position Splunk uniquely at the forefront of technology companies by implementing paradigm shifting Corporate Social Responsibility initiatives that combine Splunks core technology and cultural character to democratize data, change the world and improve people’s lives.
9 Traditional can be cool… ! Plan A: “Change the World with Beer” is stuck in R&D iterations. We will keep working on it and report back with progress soon…
10 Better than beer? Changedataworld byjust Access to the doesnt democratizing data! make for better business; it can create a better world.
11 Lets Democratize Data? ! Exerting an opening, equalizing force that allows the power of data to be leveraged by businesses, governments and individuals. ! Requires: ! Better formatted data ! Openly available data sources ! Real-time data
12 Splunk CSR Goals Drive use of Splunk by empowering developers to demand Goal #1 real-time data from all sources in a stream over the web in standard format. Create new opportunities for BD, Sales, Marketing, Goal #2 HR/Recruiting. Leverage existing R&D relationships, social media forums Goal #3 and developer mediums to position Splunk at the forefront of the developer open data movement.
13 Splunk CSR Goal #1 Goal Drive use of Splunk by empowering developers to demand real-time data from all sources in a stream over the web in JSON format. CSR Initiative Data Democratization Community Win Proliferation of real-time data feeds enabling developers to solve the world’s Big Data problems.
14 CSR Goal #1 in action Wilde and Erik Swan present “Big Data for Everyman” at SXSW 2012 & wow audience with Splunk viz of real-time SXSW event data from Foursquare and Twitter!
15 Splunk CSR Goal #2 Goal Create new opportunities for BD, Sales, Marketing, HR/Recruiting. CSR Initiative Free Splunk/Splunk Storm for EDU, non-profits, etc. Community EDUs and non-profs with Splunk Win use cases receive Splunk product for free.
16 Splunk CSR Goal #3 Splunk is working Geeks Without Bounds (non-profit open data Goal Leverage existing R&D relationships, social org) to sponsor NASA’s media forums and developer mediums to Space Apps Challenge position Splunk at the forefront of the Hackathon 4/21-22. developer open data movement. CSR Initiative Hackathons & Open Source Projects Community Win Open source project contribution and marketing. Prize of charitable donation + App and output.
Splunk CSR EcosystemContributing to Sustainable Development of Society Society Customers Employees Social Data Employee giving Projects, Free product for matching, PTO for Hackathons & EDU, non-profits, volunteer work, Open Source etc. etc. Projects Data Democratization Splunk CSR