1. Choose either a space or a demographic
2. Choose some ethnographic fieldwork to try
out. Behavioural Mapping is a good way to
start for space. Cognitive Mapping and
Interviews are good to do with a
3. Practice on colleagues first!
4. Try to avoid going in trying to solve a
specific problem. Be led by the data.
5. As soon as you find something you can
change, design and implement the change