My keynote from the LIANZA conference in New Zealand, #SHOUT15.
This is a library marketing manifesto, focusing on how to be heard above the clamour of everyday life. How can libraries get engagement?
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns