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Social Media for Higher Education

A workshop at UOC ( about social media in higher education. By Peter Bihr ( Licensed under Creative Commons (by-nc-sa 3.0).

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Social Media for Higher Education

  1. 1. University & Web 2.0 How social media can help teachers & learners
  2. 2. What do you think when you hear “Web 2.0”? (Brainstorming)
  3. 3. What are your expectations today?
  4. 4. What to expect today <ul><li>Brainstorming: What is Web 2.0? (15 min) </li></ul><ul><li>What is Web 2.0 / Social Media? Examples in higher education (30 min) </li></ul><ul><li>Why social media? Goals, risks and gains (15 min) [BREAK 15 min] </li></ul><ul><li>Practice Session (45 min) </li></ul><ul><li>Mash it up! (15 min) [BREAK 15 min] </li></ul><ul><li>Group discussion: Experiences? (30 min) </li></ul><ul><li>Brainstorming: Web 2.0 in your classroom? (30 min) </li></ul><ul><li>Questions & Answers (15 min) </li></ul><ul><li>Back to 1: What do you think of Web 2.0 now? (15 min) </li></ul>
  5. 5. What is Web 2.0 ? <ul><li>(Video: Tim O’Reilly) </li></ul><ul><li>Three key characteristics: </li></ul><ul><li>the web as a platform </li></ul><ul><li>harness collective intelligence </li></ul><ul><li>user-generated content </li></ul>
  6. 6. What is Web 2.0 ? <ul><li>Also known as: </li></ul><ul><li>social media </li></ul><ul><li>social software </li></ul><ul><li>blogs </li></ul><ul><li>‘ This stuff for computer freaks’ </li></ul>
  7. 7. What makes a service &quot;social&quot; ? <ul><li>collaboration </li></ul><ul><li>community </li></ul><ul><li>sharing </li></ul><ul><li>openness </li></ul>
  8. 8. What’s in it for us? Some examples. A few examples to get us started: Wikis / Blogs / Flickr / YouTube / Facebook / Twitter Plus: Some use cases in higher education
  9. 9. Wikis knowledge transfer easy collaborative + - time-consuming
  10. 10. Wiki (facts, collaboration)
  11. 11. Wiki: Social Media Classroom By Howard Rheingold (UC Berkeley, Stanford University): “ The Social Media Virtual Classroom will develop an online community for teachers and students to collaborate and contribute ideas for teaching and learning about the psychological, interpersonal, and social issues related to participatory media.“
  12. 12. Google Docs knowledge transfer easy collaborative wiki-like, but strong privacy controls walled garden (kind of) proprietary hosted in the cloud (data security?) + -
  13. 13. Google Docs (documents)
  14. 14. Blogs great archive ‘link love’: Google loves it foster dialog great exposure comments! comment might need moderation smaller groups of authors + -
  15. 15. Blog / Weblog (text/links)
  16. 16. Flickr (photos) knowledge transfer easy collaborative easily shared photo library self-organizing (tagged) archive time-consuming limited usefulness + -
  17. 17. Flickr (photos)
  18. 18. YouTube simple video-based hosted (no bandwidth costs) ‘sleazy neighbors’ video is time & labor-intensive copyright / intellectual property + -
  19. 19. YouTube (videos)
  20. 20. Facebook privacy controls real people strong academic community (FB was founded for Ivy League students) distraction walled garden + -
  21. 21. Facebook (real people)
  22. 22. Twitter powerful networking tool very simple produces RSS feed (&quot;hackable&quot;) great exposure privacy issues requires a certain culture white noise + -
  23. 23. Twitter (really short messages)
  24. 24. Twitter in Education <ul><li>Use cases include: </li></ul><ul><li>communications tool for collaborating researchers </li></ul><ul><li>to get students to focus in a concise way on a topic </li></ul><ul><li>for conference attendees to discuss topics in a concise manner </li></ul><ul><li>strengthens a community feeling </li></ul><ul><li>tracking topics (by keyword) </li></ul><ul><li>instant, informal feedback </li></ul><ul><li>classroom ‚back channel‘ </li></ul><ul><li>immediate communication with students while not in classroom </li></ul>
  25. 25. Twitter (really short messages) Video: Twitter in plain English (
  26. 26. and: RSS (to make it all talk) RSS pushes information. To your users & students. Example: Podcasts
  27. 27. RSS: Podcasts
  28. 28. RSS (to make it all talk) RSS also pushes information from one service to another. And another. And another.  Mashups
  29. 29. Mashups Mix information from two or more sources and you get a mashup: Flexible, customizable, basis for an information ecosystem.
  30. 30. Mashups: Google Maps + X Example: Twittervision Google Maps + Twitter = Real Time Monitoring (enabled by RSS feeds)
  31. 31. Do we really need this? Judge for yourself. (I’d say: Yes!)
  32. 32. Goals, risks & gains What can we expect from Web 2.0?
  33. 33. Goals <ul><li>transparency </li></ul><ul><li>dialog </li></ul><ul><li>community </li></ul><ul><li>media competency </li></ul><ul><li>collaboration </li></ul><ul><li>and… </li></ul>
  34. 34. Goals … to prepare your students for their future work environment (Benkler 2006 on peer production): “ (…) radically decentralized, collaborative, and nonproprietary; based on sharing resources and outputs among widely distributed, loosely connected individuals (…)”
  35. 35. Risks <ul><li>Perceived risks: </li></ul><ul><li>loss of authority </li></ul><ul><li>high expectations </li></ul><ul><li>“ who wants to read all that stuff?” </li></ul>
  36. 36. Risks <ul><li>Realistic risks: </li></ul><ul><li>information overload </li></ul><ul><li>privacy! </li></ul><ul><li>losing the audience / creating a zombie </li></ul><ul><li>liabilities </li></ul><ul><li>costs: time-consuming! </li></ul>
  37. 37. Issues <ul><li>social media are unordered & messy </li></ul><ul><li>tech problems, unstable software </li></ul><ul><li>adaption speed: how to keep up? </li></ul><ul><li>constant partial attention vs. back channel: ‘are you listening?’ </li></ul>
  38. 38. Gains <ul><li>constructive dialog </li></ul><ul><li>engaging! </li></ul><ul><li>transparency </li></ul><ul><li>word-of-mouth style promotion </li></ul><ul><li>direct feedback </li></ul><ul><li>more efficient online </li></ul><ul><li>collaboration & teamwork </li></ul>
  39. 39. Why should we do any of this? <ul><li>Common (but bad) reasons: </li></ul><ul><li>it’s hip & cool </li></ul><ul><li>‘ everybody else does it’ </li></ul><ul><li>someone tells you to </li></ul>
  40. 40. Why should we do any of this? <ul><li>Better reasons: </li></ul><ul><li>communicate more effectively & efficiently </li></ul><ul><li>foster knowledge transfer & learning </li></ul><ul><li>increase inter-disciplinary exchange </li></ul><ul><li>teach students how to work collaboratively </li></ul><ul><li>learn now for future developments </li></ul>
  41. 41. What is needed? <ul><li>steady commitment </li></ul><ul><li>a culture of sharing and openness </li></ul><ul><li>involve the students (and trust them) </li></ul><ul><li>lose control (micro-management & social media don't mix) </li></ul>
  42. 42. Break (10 mins)
  43. 43. Tools (Practice Session)   <ul><li>Groups: </li></ul><ul><li>Blog: Write posts & comment, link to relevant blogs </li></ul><ul><li> Find education Twitterers and follow them </li></ul><ul><li>Wikipedia: Fix Wikipedia UOC entry </li></ul><ul><li>Facebook: Start a UOC Social Media group </li></ul><ul><li>Flickr: Take pictures of participants, upload & tag them </li></ul>
  44. 44. Now let’s mash it all up… … to see how RSS works in action.
  45. 45. Break (10 mins)
  46. 46. Experiences (please share your impressions!)
  47. 47. How could we use this to improve your classroom experience? New ideas?
  48. 48. Questions?
  49. 49. Die we meet your expectations today?
  50. 50. References   <ul><li>Social Media Classroom, Howard Rheingold: </li></ul><ul><li>Twitter in Education: </li></ul><ul><li>Twitter in the Classroom: </li></ul><ul><li>Tim O'Reilly: Was ist Web 2.0? [Video]: </li></ul><ul><li>Tim O'Reilly: What is Web 2.0?: </li></ul>
  51. 51. License   Licensed under Creative Commons Attribution-Noncommercial-Share Alike (
  52. 52. Thank you!   Questions & feedback? My email: [email_address] My blog: Resources: