Mobile Marketing: Making It Work for You

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Mobile Marketing: Making It Work for You

  1. 1. MOBILE MARKETING:MAKING IT WORK FOR YOUMONICA CLARKE, INTERACTIVE MARKETING COORDINATORTHE WAKEMAN AGENCY@WAKEMANAGENCYFACEBOOK: THE WAKEMAN AGENCYEMAIL: MCLARKE@THEWAKEMANAGENCY.COM
  2. 2. WHY IS IT SO IMPORTANT? 70% of smartphone users are action takers**Going Mobile(The Book) by Janine Hopkins and Jaime Turner**Avidmobile.com
  3. 3. WHY IS IT SO IMPORTANT? 50% of all mobile users have a smartphone**Going Mobile(The Book) by Janine Hopkins and Jaime Turner**Avidmobile.com
  4. 4. WHY IS IT SO IMPORTANT?67% of smartphone users research brands before making decisions* *Going Mobile(The Book) by Janine Hopkins and Jaime Turner **Avidmobile.com
  5. 5. WHY IS IT SO IMPORTANT? According to a recent AT&T survey, the most popular type of mobile marketing at the moment is app creation (used by 43 percent of marketers), followed by mobile barcodes (41 percent). Mobile web (35 percent) and SMS messages (34 percent) follow in popularity.***Going Mobile(The Book) by Janine Hopkins and Jaime Turner**Avidmobile.com
  6. 6. WHY IS IT SO IMPORTANT?It is a social media trend and as such should not be ignored by thepower it can provide when it comes to getting awareness for your business or cause.
  7. 7. WHY IS IT SO IMPORTANT? It’s Easy!
  8. 8. TOP REASONS TO USE MOBILE MARKETING Brand building through information sharing
  9. 9. TOP REASONS TO USE MOBILE MARKETINGLead generation using QR codes and text subscriptions
  10. 10. TOP REASONS TO USE MOBILE MARKETING Fundraising through SMS
  11. 11. TOP REASONS TO USE MOBILE MARKETING Mobile coupons and special offers
  12. 12. TOP REASONS TO USE MOBILE MARKETING Mobile fundraising: http://www.mgive.com/
  13. 13. TOP REASONS TO USE MOBILE MARKETINGText message marketing: http://www.motomessage.com/
  14. 14. TOP REASONS TO USE MOBILE MARKETINGCreate a QR Code: http://delivr.com/qr-code-generator
  15. 15. CONTACT ME WITH QUESTIONS!MONICA CLARKEWWW.THEWAKEMANAGENCY.COMMCKARKE@THEWAKEMANAGENCY.COM@WAKEMANAGENCY (212) 500.5953 EXT. 119

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