workshop mobile maart 2012@ web analytics congress /by @jerrylieveld

1. confidential mobtzu is part of the valley
1
jerry lieveld
founder & creative director
+31 6 4150 1717
jerry.lieveld@mobtzu.com
@jerrylieveld

2. confidential
mobile apps for brands
we create, produce and promote
APPS & GAMES for BRANDS
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3. on iphone, ipad, google
android, blackberry, mobile
touch web
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4. that are easy to use, desireable,
consistent, have a purpose and
are playful
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mobile apps for brands
mobile will be the
centerpiece of all
marketing communication
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mobile apps for brands
Richard Ting
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they want compelling
storytelling, inspiration
and utility from brands

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mobile apps for brands
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alcohol
70% chocolate
63% caffein
55% exercise
54% sex
33% toothbrush
22%
what would people rather
give up than their mobile?
Telenav, US survey July 2011, Vodafone in-house research

8. confidential
mobile apps for brands
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Ralph de la Vega, President and CEO AT&T Mobility
70%
of all data will
be mobile video
by 2016
significant shift from
“it’s going to take over
my life” to “it makes
my life richer”

9. confidential
mobile apps for brands
visual comms
platforms service /
utility
native hybrid touch web instant relevance context
consistent
trust
worthy
playful
BRAND

10. confidential
mobile apps for brands
BRAND

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mobile apps for brands
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every
day
the eatery
email
sleepcycle
pinterest
zite
evernote
facebook
twitter
linkedin
instagram
flipboard
BRAND

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mobile apps for brands
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every
day
the eatery
pinterest
BRAND

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mobile apps for brands
13
every
week
every
day
the eatery
email
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
nike+
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND

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mobile apps for brands
14
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND

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mobile apps for brands
15
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND

16. when is it mobile?

17. mobile isn’t just about phones

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context
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1.variable environment
2.constant partial attention
3.interruptions / distractions
context
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1.variable environment
2.constant partial attention
3.interruptions / distractions

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1.on the go
2.lean backcontext
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1.limited text input
2.multitasking can be
challenging
3.it’s easy to get lost
context
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1.limited text input
2.multitasking can be
challenging
3.it’s easy to get lost

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native &
web
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1.business
sense
2.user benefits
3.target
audience
4.information

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1.mobile first
2.know your audience
3.make content the
action
4.craftmanship and
attention to detail
mobile
design

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mobile apps for brands
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buzz words
big data
video
data deluge
cloud experience
dumb pipe vs smart
pipe
internet of things
mobile payments
mobile shopping
ambient radar
location advertising
MaaS

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mobile apps for brands
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mobile
shopping

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mobile apps for brands
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flexible
interfaces

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mobile apps for brands
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indoor
navigation

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mobile apps for brands
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sensors

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mobile apps for brands
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connected
devices

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mobile apps for brands
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connected
devices

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mobile apps for brands
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like me

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mobile apps for brands
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we are in the midst of the storm
and it will not slow down

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thank youjerry lieveld
founder & creative director
+31 6 4150 1717
jerry.lieveld@mobtzu.com
@jerrylieveld