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Offers & Online Promotions

View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-offers-promotions-recorded-webinar/

Increase and reward loyalty while driving new customers to your door.

Offers and promotions are at the core of online and offline marketing activities for small businesses and organizations. But do you know how to successfully tie a special offer or coupon into a Facebook campaign? Do you know the best way to get your current supporters to share your offers with their friends, increasing your promotion’s reach? This presentation will help you learn what you need to know about successful deals, offers, trackable coupons, and how to integrate all of these types of promotions into your marketing efforts.

This presentation shows:
3 Things you really want to get with your deal
Different types of deals and coupons you can run online
5 Steps to a great offer
The 5 Don’ts of Deals
How to run a Facebook campaign (and no, it’s not just posting)
How to extend the reach of your promotions through sharing and social media

Join us and learn great new strategies to help you develop your promotional campaigns online and off.

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Offers & Online Promotions

  1. 1. Halfmoon YogaHalfmoon Yoga B•B•Q Campaigns That Drive Action: Offers and Promotions Increase and reward loyalty while driving new customers to your door. © 2014 Prescriptions For Online Success Series
  2. 2. 2013 Constant Contact All Star Award Winner Kim Butler, The URL Dr. KimButler@TheURLdr.com facebook.com/theurldr @theurldr #theurldrwebinar
  3. 3. Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Offers & Promotions Events & Registrations Newsletters & Announcements Feedback & Surveys
  4. 4. Agenda What are offers and promotions? Types of offers and promotions 5 steps to creating a great offer Next steps
  5. 5. What are offers & promotions? | Types of offers & promotions | 5 steps to creating a great offer | Next steps
  6. 6. marketing What are offers & promotions? At its core, marketing is about eliciting a physical and measureable response
  7. 7. Pull response What are campaigns? What are offers & promotions? Push content
  8. 8. What are offers & promotions? What is an offer or promotion? SAVE! Reward customers Achieve objectives
  9. 9. What are offers & promotions? Goal and objectives
  10. 10. What are offers & promotions? The three things you really want 1 2 3 Profitable sales Buyer contact info Control: of deal terms, offer period
  11. 11. What are offers & promotions? The three things you really want 1 2 3 Control: of deal terms, offer period Profitable Sales Buyer Contact Info What other discount can we give besides 50%? Can we include restrictions? Can there be a limit to the number sold? Can there be an expiration date? Can there be less than a 50% revenue share?
  12. 12. Control: of deal terms, offer period What are offers & promotions? The three things you really want 1 2 3 Profitable sales Buyer Contact Info Does the offer fit your business model? Do you control the pricing? Does it take all of your profits to run the offer or promotion? If you offer $40 of food for $20, are you now losing money on each one sold?
  13. 13. What are offers & promotions? The three things you really want 1 2 3 Control: of deal terms, offer period Profitable Sales Buyer contact info
  14. 14. What are offers & promotions? Myth of quantity vs. quality Where do the names come from? Ideally: You use your list of names Other deal companies: You use their list of names
  15. 15. Control over who receives the deal Better qualified referrals Measurement of how many new customers the deal brought in What are offers & promotions? Advantages of using your list
  16. 16. Say “Thank you!” Send them regular emails Offer another exclusive deal Encourage them to follow you on social networks What are offers & promotions? What you do with their info…
  17. 17. What are offers & promotions? | Types of offers & promotions | 5 steps to creating a great offer | Next steps
  18. 18. Types of offers & promotions coupons Facebook promotion local deals
  19. 19. Types of offers & promotions Standard coupon
  20. 20. A marketing effort associated with Facebook, where you drive customers to take advantage of an offer and specific call to action. Types of offers & promotions Facebook promotion:
  21. 21. Types of offers & promotions Facebook promotion: Why use one? Meet your customers where they are. Build up your fan base. Drive visibility AND business results. Use Facebook as a piece of your overall campaign. Build your email list.
  22. 22. Types of offers & promotions Facebook promotion: Why use one? to receive discounts, promotions and exclusive content The #1 reason people like a Facebook Page is
  23. 23. Deals allow customers of your business to enjoy a product or service at a discount. Types of offers & promotions Local deal:
  24. 24. Types of offers & promotions Local deal: Why use one? Reward your current customers. Grow your promotional reach. Attract new customers. Generate revenue.
  25. 25. 25 A digital coupon that’s sent to your email list, is an “open” offer, doesn’t require a prior purchase, and is easily shared via social media. Types of offers & promotions Trackable coupon: SAVE!
  26. 26. Types of offers & promotions Trackable coupon: Why use one? Rewards sharing of coupon via social channels Gain insights and data on sharing and new vs. current customers Grow your contact list SAVE!
  27. 27. What are offers & promotions? | Types of offers & promotions | 5 steps to creating a great offer | Next steps
  28. 28. 5 steps to creating a great offer 1. Goal of the offer Answer first… write them down! What will “success” look like? Who is the offer for? Who will your audience be?
  29. 29. Are you… selling a product? offering a service? promoting a cause? 5 steps to creating a great offer 1. Goal of the offer Can you offer… a discount? exclusive content? a sweepstakes?
  30. 30. 5 steps to creating a great offer 2. Select the right type of offer If… you want to grow your list you want revenue coupon, product promotion, local deal social campaign, trackable coupon Special Offer
  31. 31. Coupon or discount “How-to” guide related to your business Special discount for fans on social media Sweepstakes or contest 5 steps to creating a great offer 2. Select the right type of offer for Business-to-Consumer (B2C)
  32. 32. Downloadable content Online event registrations Coupon or discount Sweepstakes or contest Free consult or demo 5 steps to creating a great offer 2. Select the right type of offer for Business-to-Business (B2B)
  33. 33. Fundraising drive Sweepstakes or contest Downloadable PDF of resources or tips Online event registrations 5 steps to creating a great offer 2. Select the right type of offer for nonprofit organizations
  34. 34. 5 steps to creating a great offer 3. Create and control Price Expiration of offer # of offers Available Terms & Restrictions P.E.A.R.!
  35. 35. 5 steps to creating a great offer 4. Distribute, promote, share
  36. 36. 36 Share the link to your offer: promotion via your social networks Use a share bonus to showcase other parts of your business 5 steps to creating a great offer 4. Distribute, promote, share Offer $5, $10 or 10% off the “next” deal
  37. 37. 5 steps to creating a great offer 5. Results & follow-up % • Ensure staff is trained to redeem or honor offers and coupons. • Collect list sign-ups at redemption. • Collect information about their experience with the deal. • Use the same tools to follow up: email, social media and surveys.
  38. 38. The most important thing you have to do after the event Thank you.Say
  39. 39. 5 steps to creating a great offer How did you do? Day 1 Day 5 Day 9 END Target (Revenue, # of coupons sold, new fans, downloads, etc.)
  40. 40. 5 steps to creating a great offer Do it again! 1 2 1 2
  41. 41. What are offers & promotions? | Types of offers & promotions | 5 steps to creating a great offer | Next steps
  42. 42. Promotion exercise… 1 Choose your offer type. 2 Write down the goal of your offer. 3 Choose the offer that will accomplish your goal. 4 Set the price, expiration, number of offers and terms.
  43. 43. Next steps 5 don’ts of deals Don’t assume you have to offer a steep discount. Don’t assume getting someone through the door once is enough. Don’t use deals as a way just to sell unwanted inventory. Don’t forget to redeem the coupons! Don’t forget to say “Thank you!”
  44. 44. Next steps Offers & Deals aren’t always about new customers Encourage word of mouth Reward loyalty THANK YOU! Bonus Offer!
  45. 45. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 Next Steps Want help? www.TheURLdr.com The URL Dr. is your partner in online marketing & web design
  46. 46. Halfmoon YogaHalfmoon Yoga B•B•Q © 2014 email survey promos events www.TheURLdr.com
  47. 47. Halfmoon YogaHalfmoon Yoga B•B•Q
  48. 48. Halfmoon YogaHalfmoon Yoga B•B•Q
  49. 49. Halfmoon YogaHalfmoon Yoga B•B•Q Win the chance for your small business to be on the radio To Enter: Like The URL Dr.’s Facebook page
  50. 50. Halfmoon YogaHalfmoon Yoga B•B•Q Win the chance for your small business to be on the radio To Enter: Like The URL Dr.’s Facebook page www.PrescriptionsForOnlineSuccess.com/ask-the-url-dr-question/
  51. 51. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… www.TheURLdr.com Constant Contact Toolkit Want to learn more? PrescriptionsForOnlineSuccess.com Select Webinars and Radio Online webinars & Radio show Want help? 301-363-2710 KimButler@TheURLDr.com The URL Dr. is your partner… © 2014

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View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-offers-promotions-recorded-webinar/ Increase and reward loyalty while driving new customers to your door. Offers and promotions are at the core of online and offline marketing activities for small businesses and organizations. But do you know how to successfully tie a special offer or coupon into a Facebook campaign? Do you know the best way to get your current supporters to share your offers with their friends, increasing your promotion’s reach? This presentation will help you learn what you need to know about successful deals, offers, trackable coupons, and how to integrate all of these types of promotions into your marketing efforts. This presentation shows: 3 Things you really want to get with your deal Different types of deals and coupons you can run online 5 Steps to a great offer The 5 Don’ts of Deals How to run a Facebook campaign (and no, it’s not just posting) How to extend the reach of your promotions through sharing and social media Join us and learn great new strategies to help you develop your promotional campaigns online and off.

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