WordPress is the perfect tool for startups! Free, open source, has several customization options and is backed by an active community – the perfect tool any startup needs! Today’s startups face a mélange of issues – one of them is the need for a potent tool to support them. This is where WordPress comes into the picture: From creating enterprise grade websites for their corporate website, to riding the eCommerce wave by setting up a WooCommerce-powered online store, to even providing Web development services through WordPress, the possibilities are limitless! This talk will go on to analyze specific details on how a startup can leverage the power of WordPress in various stages, to grow and become successful, along with a case-study. The talk is conducted by Hari Shanker - A Happiness Engineer at Automattic.