1.
Hari Shanker R
Happiness Engineer
@HariShanker
www.harishanker.net
WordPress 101
A Sneak-Peek Into The Software That Powers
The Open Web

2.
What is this thing all about?

3.
Easy & Powerful Software that ANYONE can use to
create blogs websites ANYTHING ON THE WEB! ;)
Built using PHP/MySQL & JavaScript.
Proudly powered by Coffee!

4.
It all started with a
blog post…

5.
Read This Post Here: http://bit.ly/how-wp-was-born

6.
And… this guy just became a teenager!

7.
+26% of the web
Powers 1 in 4 websites
+78m
Total WordPress Sites
5 billion
Page Views
+300k
Developers
+40k
Plugins
+14m
WordPress.com
58%
CMS Share

8.
How WordPress Works

9.
Too much jargon?
Well, it’s not that complicated…

10.
You can create a website
like this:

11.
From a dashboard like this

12.
That sounds easy, right?
WOW!

13.
Er… Sorry to disappoint you…

14.
It’s A LOT EASIER than you
think! ;)
You don’t need to be a coder, to create
a great website using WordPress!

15.
Add contents using posts/pages

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Change Appearance Using Themes

17.
Add Features Using Plugins

18.
How much does it cost?

19.
“WordPress is both FREE and PRICELESS at the same time!”
- Matt Mullenweg, CEO of Automattic & Co-Founder of WordPress
Download it for free from https://wordpress.org

20.
WordPress.org
Free to download!
Runs on your own servers (You need
to purchase domain and web
hosting)
Open-source
Complete control over the code and
experience
Custom Plugins & Themes
“With great power comes great
responsibility”
Types of WordPress
WordPress.com
Free (with paid upgrades)
Self-service + easy setup
SaaS: Automattic runs the
infrastructure
Beginner friendly: highly scalable
and secure
Limited customization / no plugins.
An Automattic Product

21.
How Can I Use WordPress?
I mean, this looks geeky and
all. Will it be of any use to me?

22.
WordPress is for
everyone!

23.
You’re a college student?
• You can learn create your own cool personal website.
www.yourname.com and mail@yourname.com looks great in your
resume = better chances of getting a job! (Hey you don’t need to be a
programmer to create a website using WordPress!)
• Start your own blog on a niche topic - adds to your resume in supporting
your job application. You can also make a side-income from blogging.
• Use WordPress in your academics - you can create an easy mini/main
project using WordPress (no more paying for pre-built projects!)
• Acquiring skills in WordPress can guarantee you a job. Mastering a
software that supports 26% of the web = guaranteed job! You can even
start making millions from a successful freelancing career
• Easy to learn (easier than you think!). Will help you kickstart your
programming career.

24.
You’re a professional?
• Creating your personal website needs 0 programming
knowledge and a ‘5 minute install’. www.yourname.com and
mail@yourname.com looks great in your resume = better
chances of getting a job! Pro-tip: It makes you look supercool!.
• If you’re a programmer/lawyer/doctor/journalist/<enter-your-
profession-here>, a blog (preferably on your own domain) will
help showcase your knowledge and increase career prospects.
• Struggling in the IT industry? Learn WordPress development!
Start a successful freelancing career and quit your boring day
job.
• Or better, join one of those millions of WordPress-
development companies. You can even work from home!

25.
Running a Startup?
As a Tool To Power
Your Startup
Provide WordPress
Services

26.
WordPress as a Tool

27.
WordPress for your corporate website
That’s what even Fortune 500 companies do.

28.
WordPress For Your ECommerce Website
Learn from 39% of winning eCommerce stores that use WooCommerce
A WordPress plugin for eCommerce, from Automattic.

29.
Create Your Custom Web Application
“All we did was we took a WordPress Blog and we skimmed it to say
Groupon and then every day we would do a new post with the points
embedded. […] It was enough to prove the concept and show that it was
something that people really liked.” - Andrew Mason, Founder of $5 bn
Groupon (NearBuy, in India)

30.
Create Your Own Media
Website
Most major media websites - from Time magazine to even Facebook use
WordPress in its many forms! Why can’t you? :)

31.
WordPress as a SaaS Application
Built within barely a month using WordPress’s powerful plugin and content
management features. Sold later to CrazyEgg for millions of $$$

32.
There’s a plugin for everything…

33.
WordPress as a Social Network
With BuddyPress
Download for free at https://buddypress.org/

34.
…Or Use The Open Source P2
Theme & O2 FrameWork
And say good bye to emails for your company’s internal
communication needs.
Yes, for free!
https://geto2.com
https://p2theme.com

35.
Build Your Customer Support
Forum Using bbPress
Download for free at https://bbpress.org/

36.
Providing WordPress
Services

37.
WordPress
Development, today
is a multi million
dollar business.

38.
Over 200,000 developers
owe their livelihood to
WordPress. *
* Including yours truly. ;)

39.
The average WordPress
developer in the US earns
$150/hour.

40.
US Companies Pay $15,000/ 10
Lakhs To Build A WordPress powered
Website

41.
• Creating WordPress-powered websites for clients.
• Creating advanced custom WordPress Themes/plugins
• Building online stores/web applications using
WordPress - for clients/Advanced WordPress
development.
• Running WordPress-powered blogs on dedicated topics
with advertising revenue model.
• WordPress consulting/support services.
Key WordPress Revenue
Generation Options

42.
Some WordPress plugins & The
Revenue They Generate

43.
WordPress is for everyone.
Not just the geeks.
Start using it now!

44.
• https://learn.wordpress.com/
• https://learn.wordpress.org
• https://codex.wordpress.org/
• https://wordpress.tv/
• https://wordpress.org/support/
• https://developer.wordpress.org/
Want to Learn WordPress?

45.
Stuck? Get Help From The Community! <3
https://wordpress.org/support/

46.
The Community Is
Everywhere
Even here in Cochin! Join us now!
http://www.meetup.com/Kochi-WordPress-Meetup/

47.
We are a company with WordPress in its heart and soul.
We are passionate about making the web a better place.
Wanna join us? We’re always hiring!
https://automattic.com/work-with-us/

48.
Thank you!
Get the slides at http://harishanker.net/bck16
hari.shanker@automattic.com
@HariShanker
www.harishanker.net
Questions?