Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE SOUND HORIZON



        UNLOCKING NEW VALUE WITH APPS
                               Dominic	
  Pride
               ...
ABOUT US




     Dominic	
  Pride	
  C ’n’B	
  Conven0on	
  June	
  25,	
  2010	
     2


Monday, 28 June 2010           ...
ABOUT US




     Dominic	
  Pride	
  C ’n’B	
  Conven0on	
  June	
  25,	
  2010	
     2


Monday, 28 June 2010           ...
ABOUT US
                                                                                         sight,
                 ...
ABOUT US
                                                                                         sight,
                 ...
ABOUT US
                                                                                                                 ...
ABOUT US
                                                                                                                 ...
ABOUT US
                                                                                                                 ...
Sources:	
  ,Gartner	
  Inc.	
  Apple,	
  Getjar,	
  Juniper,	
  Nokia,	
  Distimo	
  

Monday, 28 June 2010              ...
THE APPS EXPLOSION




        Sources:	
  ,Gartner	
  Inc.	
  Apple,	
  Getjar,	
  Juniper,	
  Nokia,	
  Distimo	
  

Mon...
THE APPS EXPLOSION

     •Billions	
  of	
  downloads
               – Apple:	
  5bn
               – Getjar:	
  1bn
     ...
THE APPS EXPLOSION

     •Billions	
  of	
  downloads
               – Apple:	
  5bn
               – Getjar:	
  1bn
     ...
THE APPS EXPLOSION

     •Billions	
  of	
  downloads                                                                •Driv...
THE APPS EXPLOSION

     •Billions	
  of	
  downloads                                                                •Driv...
Monday, 28 June 2010   4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




Monday, 28 June 2010                      4
AND MOBILE APPS ARE JUST THE START




    Apps	
  will	
  become	
  the	
  dominant	
  way	
  that	
  content	
  goes	
  ...
Image:	
  Gustavb	
  via	
  Wikipedia	
  under	
  Creative	
  Commons	
  License   5


Monday, 28 June 2010               ...
A FIRE NEEDS MORE THAN JUST FUEL




    Image:	
  Gustavb	
  via	
  Wikipedia	
  under	
  Creative	
  Commons	
  License ...
A FIRE NEEDS MORE THAN JUST FUEL




    Image:	
  Gustavb	
  via	
  Wikipedia	
  under	
  Creative	
  Commons	
  License ...
A FIRE NEEDS MORE THAN JUST FUEL




    Three	
  elements	
  are	
  needed	
  to	
  start	
  a	
  flame
    Image:	
  Gust...
SERVICES NEED MORE THAN CONTENT




    3Cs	
  Model	
  Copyright	
  Dominic	
  Pride	
  /	
  The	
  Sound	
  Horizon	
  2...
SERVICES NEED MORE THAN CONTENT




    Content
               – Media
               – User-­‐generated
               – ...
SERVICES NEED MORE THAN CONTENT



    Context
               – Time	
  
               – Device	
  /	
  Environment
     ...
SERVICES NEED MORE THAN CONTENT
    Community
               – Bonds	
  with	
  friends
               – Social	
  capital...
SERVICES NEED MORE THAN CONTENT
    Community
               – Bonds	
  with	
  friends
               – Social	
  capital...
FRAGMENTATION OF RIGHTS




                               7


Monday, 28 June 2010               7
FRAGMENTATION OF RIGHTS

     • The	
  broken	
  model	
  of	
  music	
  licensing
           – Publishing	
  /	
  Audio	
...
FRAGMENTATION OF RIGHTS

     • The	
  broken	
  model	
  of	
  music	
  licensing
           – Publishing	
  /	
  Audio	
...
DISTRIBUTION: THE NEW SILOS




                                   X


Monday, 28 June 2010                   8
DISTRIBUTION: THE NEW SILOS

     • Mobile	
  and	
  converged	
  channels	
  are	
  breaking	
  down	
  
       the	
  ba...
A CLEAR CHOICE:   DEFEND OR BUILD




                                  8


Monday, 28 June 2010                     9
A CLEAR CHOICE:                               DEFEND OR BUILD

   • “Protecting	
  the	
  value	
  
     of	
  our	
  cont...
A CLEAR CHOICE:                               DEFEND OR BUILD

   • “Protecting	
  the	
  value	
                  • “Crea...
THE SOUND HORIZON



                               Thank you!

                       dominic@thesoundhorizon.com
       ...
Upcoming SlideShare
Loading in …5
×

Unlocking New Value With Apps

807 views

Published on

Lecture given at C'n"B Creative Business Conference Cologne 25 June.
Outlines The Sound Horizon's 3Cs model for successful services.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Unlocking New Value With Apps

  1. 1. THE SOUND HORIZON UNLOCKING NEW VALUE WITH APPS Dominic  Pride C’N’B  Creative  Business  Convention Cologne  June  25 Monday, 28 June 2010 1
  2. 2. ABOUT US Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  3. 3. ABOUT US Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  4. 4. ABOUT US sight, Translating in nd intelligence a things inn ovation into people use. Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  5. 5. ABOUT US sight, Translating in nd intelligence a things inn ovation into people use. Fas t! Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  6. 6. ABOUT US sight, Translating in nd intelligence a things inn ovation into people use. Fas t! Dominic  Pride:  Managing    Director  /    Principal  Consultant •Strategic  change   •Innova0on  management •Product  marke0ng   •Mobile  and  converged  service  development •Experience  with  operators,  handsets,  agencies,    content   brands,  labels,  associa0ons Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  7. 7. ABOUT US sight, Translating in nd intelligence a things inn ovation into people use. Fas t! Dominic  Pride:  Managing    Director  /    Principal  Consultant Some  of  our  Clients •Strategic  change   •Innova0on  management •Product  marke0ng   •Mobile  and  converged  service  development •Experience  with  operators,  handsets,  agencies,    content   brands,  labels,  associa0ons Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  8. 8. ABOUT US sight, Translating in nd intelligence a things inn ovation into people use. Fas t! @thesoundhorizon #CNB10 Dominic  Pride:  Managing    Director  /    Principal  Consultant Some  of  our  Clients •Strategic  change   •Innova0on  management •Product  marke0ng   •Mobile  and  converged  service  development •Experience  with  operators,  handsets,  agencies,    content   brands,  labels,  associa0ons Dominic  Pride  C ’n’B  Conven0on  June  25,  2010   2 Monday, 28 June 2010 2
  9. 9. Sources:  ,Gartner  Inc.  Apple,  Getjar,  Juniper,  Nokia,  Distimo   Monday, 28 June 2010 3
  10. 10. THE APPS EXPLOSION Sources:  ,Gartner  Inc.  Apple,  Getjar,  Juniper,  Nokia,  Distimo   Monday, 28 June 2010 3
  11. 11. THE APPS EXPLOSION •Billions  of  downloads – Apple:  5bn – Getjar:  1bn – Nokia  OVI:  1.6m+  /  day Sources:  ,Gartner  Inc.  Apple,  Getjar,  Juniper,  Nokia,  Distimo   Monday, 28 June 2010 3
  12. 12. THE APPS EXPLOSION •Billions  of  downloads – Apple:  5bn – Getjar:  1bn – Nokia  OVI:  1.6m+  /  day • Real  money – $2.5bn  in  2009 – -­‐Apple:  $1bn  in   developer  revenue Sources:  ,Gartner  Inc.  Apple,  Getjar,  Juniper,  Nokia,  Distimo   Monday, 28 June 2010 3
  13. 13. THE APPS EXPLOSION •Billions  of  downloads •Drivers – Smartphones – Apple:  5bn –power  /  experience – Getjar:  1bn –price – Nokia  OVI:  1.6m+  /  day – Unlimited  data  plans – Developer  ecosystem • Real  money – $2.5bn  in  2009 – -­‐Apple:  $1bn  in   developer  revenue Sources:  ,Gartner  Inc.  Apple,  Getjar,  Juniper,  Nokia,  Distimo   Monday, 28 June 2010 3
  14. 14. THE APPS EXPLOSION •Billions  of  downloads •Drivers – Smartphones – Apple:  5bn –power  /  experience – Getjar:  1bn –price – Nokia  OVI:  1.6m+  /  day – Unlimited  data  plans – Developer  ecosystem • Real  money •Even  more  growth – $2.5bn  in  2009 – 20bn  +  downloads  by   – -­‐Apple:  $1bn  in   2013 developer  revenue – $25-­‐30bn  market Sources:  ,Gartner  Inc.  Apple,  Getjar,  Juniper,  Nokia,  Distimo   Monday, 28 June 2010 3
  15. 15. Monday, 28 June 2010 4
  16. 16. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  17. 17. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  18. 18. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  19. 19. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  20. 20. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  21. 21. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  22. 22. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  23. 23. AND MOBILE APPS ARE JUST THE START Monday, 28 June 2010 4
  24. 24. AND MOBILE APPS ARE JUST THE START Apps  will  become  the  dominant  way  that  content  goes  go  market   through  CE  channel Monday, 28 June 2010 4
  25. 25. Image:  Gustavb  via  Wikipedia  under  Creative  Commons  License 5 Monday, 28 June 2010 5
  26. 26. A FIRE NEEDS MORE THAN JUST FUEL Image:  Gustavb  via  Wikipedia  under  Creative  Commons  License 5 Monday, 28 June 2010 5
  27. 27. A FIRE NEEDS MORE THAN JUST FUEL Image:  Gustavb  via  Wikipedia  under  Creative  Commons  License 5 Monday, 28 June 2010 5
  28. 28. A FIRE NEEDS MORE THAN JUST FUEL Three  elements  are  needed  to  start  a  flame Image:  Gustavb  via  Wikipedia  under  Creative  Commons  License 5 Monday, 28 June 2010 5
  29. 29. SERVICES NEED MORE THAN CONTENT 3Cs  Model  Copyright  Dominic  Pride  /  The  Sound  Horizon  2010.    All  rights  reserved 6 Monday, 28 June 2010 6
  30. 30. SERVICES NEED MORE THAN CONTENT Content – Media – User-­‐generated – Metadata 3Cs  Model  Copyright  Dominic  Pride  /  The  Sound  Horizon  2010.    All  rights  reserved 6 Monday, 28 June 2010 6
  31. 31. SERVICES NEED MORE THAN CONTENT Context – Time   – Device  /  Environment – Location Content – Media – User-­‐generated – Metadata 3Cs  Model  Copyright  Dominic  Pride  /  The  Sound  Horizon  2010.    All  rights  reserved 6 Monday, 28 June 2010 6
  32. 32. SERVICES NEED MORE THAN CONTENT Community – Bonds  with  friends – Social  capital – Wisdom  of  crowds Context – Time   – Device  /  Environment – Location Content – Media – User-­‐generated – Metadata 3Cs  Model  Copyright  Dominic  Pride  /  The  Sound  Horizon  2010.    All  rights  reserved 6 Monday, 28 June 2010 6
  33. 33. SERVICES NEED MORE THAN CONTENT Community – Bonds  with  friends – Social  capital – Wisdom  of  crowds Context – Time   – Device  /  Environment – Location Content – Media – User-­‐generated – Metadata Three  “Cs”  are  needed  to  make  compelling  services  and  apps 3Cs  Model  Copyright  Dominic  Pride  /  The  Sound  Horizon  2010.    All  rights  reserved 6 Monday, 28 June 2010 6
  34. 34. FRAGMENTATION OF RIGHTS 7 Monday, 28 June 2010 7
  35. 35. FRAGMENTATION OF RIGHTS • The  broken  model  of  music  licensing – Publishing  /  Audio  /  Visual  /  Moral – Mechanical  /  Performance   – Territorial 7 Monday, 28 June 2010 7
  36. 36. FRAGMENTATION OF RIGHTS • The  broken  model  of  music  licensing – Publishing  /  Audio  /  Visual  /  Moral – Mechanical  /  Performance   – Territorial • The  competition  for  content  rights   – New  services  will  compete  for  same  rights – Existing  creative  and  commercial  relationships  in  flux – Creator  back  in  control 7 Monday, 28 June 2010 7
  37. 37. DISTRIBUTION: THE NEW SILOS X Monday, 28 June 2010 8
  38. 38. DISTRIBUTION: THE NEW SILOS • Mobile  and  converged  channels  are  breaking  down   the  barriers  within  content.... .......but  new  ones  are  emerging  in  distribution • Challenges  to  simple  “Call  to  action”     X Monday, 28 June 2010 8
  39. 39. A CLEAR CHOICE: DEFEND OR BUILD 8 Monday, 28 June 2010 9
  40. 40. A CLEAR CHOICE: DEFEND OR BUILD • “Protecting  the  value   of  our  content” – Fighting  with  free – Declining  market – 50%  drop  in  last  10   years – Value  proposition  of  one   more  track – You  only  own  one  “C” 8 Monday, 28 June 2010 9
  41. 41. A CLEAR CHOICE: DEFEND OR BUILD • “Protecting  the  value   • “Creating  new   of  our  content” customer  value” – Fighting  with  free – Monetisable   – Declining  market environment – 50%  drop  in  last  10   – Expanding  market years – 10  x  growth  in  next  3   – Value  proposition  of  one   years more  track – Owning  all  of  the  3  “C”s – You  only  own  one  “C” – Content – Context – Community 8 Monday, 28 June 2010 9
  42. 42. THE SOUND HORIZON Thank you! dominic@thesoundhorizon.com www.thesoundhorizon.com @thesoundhorizon Monday, 28 June 2010 10

×