Welcome to the second monthly issue of The Sound’s Guide series.
Each month, we will be publishing a simple guide to the stuff we think people who want to be good at strategy, innovation and insight development need to know.
At The Sound we aim to be good at strategy, innovation and insight development and this is how we do it.
This month, we look at Marketing and Generation Edge and identify the 10 things you need to know to effectively engage today’s youth market.
And apologies to those who have just grasped the whole Millennial thing; Millennials are well into their 20s and 30s and have mortgages and cellulite and male pattern baldness.
So let’s meet Gen Edge, the generation coming of age in a world on the edge of collapse and needing some edge to survive (hence the name...).