At The Sound we explore the world by listening to people. In 2015, we showed how fringes change the world from the outside-in. In 2016, we looked at how brands can thrive in the age of disruption. And now we’re exploring a world that seems to have completely come apart from itself.
We call this The DisUnited States of Everywhere. It’s the strange new world that we all live in now. A world where neighbours no longer share a common story, where empathy and trust are in increasingly short supply and where millions of people who’ve felt alienated and ignored have started to speak up and speak loudly.
It's a world in desperate need of some unity.