Millennials grew up believing they were going to be the next [insert social media founder/billionaire's name here] whereas the world the post millennial generation grew up in... well, let's just say optimism was in short supply. It's given them a little extra. We call it Edge, and understanding what that means is going to make all the difference for your business, starting now. Luckily, we're here to help you understand what Gen-Edge is all about.
We've been hitting the streets (both real and online), talking to Gen-Edge trying to figure out what it is that makes them tick. We've learned a lot and we're ready to share, which is pretty exciting for us. Gen-Edge went from being frustrating enigmas, to something else entirely. It's fair to say we've become a little obsessed.
Trust us, if we'd found that they were just mini-Millennials, we would have moved on a long time ago. Instead, we're telling you they're anything but. And, as good messengers (and die-hard qualitative researchers), we feel it's our duty to tell you why and how.