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The Evolution of Fatherhood

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In our pursuit to understand the Modern Day experience of Dads, we gave 7 dads in 3 cities flipcams, and asked them to give us an insider look on their journey...
The result is a foundational understanding of the evolving experience that is Fatherhood.
The following slides represent what we’ve learned from these dads - their modern-day fatherhood philosophies in practice.

Published in: Marketing

The Evolution of Fatherhood

  1. 1. Dads in the Spotlight THE EVOLUTION OF MODERN FATHERHOOD
  2. 2. 2 THE SOUND THE SOUND BRANDS ARE BEGINNING TO PAY MORE ATTENTION TO DADS TRAILERS Toyota My Bold Dad Dove Men + Care #RealStrength Nissan “With Dad” CLICK TO WATCH CLICK TO WATCH CLICK TO WATCH
  3. 3. 3THE SOUND THE SOUND THE POWER OF FILM Seven Dads, Seven Cameras, Three Cities. In our pursuit to understand the Modern Day experience of Dads, we gave 7 dads in 3 cities flipcams, and asked them to give us an insider look on their journey... The result is a foundational understanding of the evolving experience that is Fatherhood. The following slides represent what we’ve learned from these dads - their modern-day fatherhood philosophies in practice. AND THE SOUND LOVES TO SEE DADS IN THE SPOTLIGHT! CLICK TO WATCH Screened in 17 countries and counting, and featured across international news media.
  4. 4. Being a ‘good provider’ just isn’t enough anymore. Contemporary men simply have different priorities. They understand the breadth and depth of what being a father truly entails. It’s as much about being emotionally present as it is about being fiscally responsible...they want to be invested in every milestone, every minute. Dads today choose to father differently than previous generations: ‣ Father with time ‣ Father with patience ‣ Father with heart ‣ Father with support ‣ Father with humility 4THE SOUND THE SOUND BEING A GREAT DAD IS A DEFINING ATTRIBUTE OF BEING A MAN DEFINING ATTRIBUTE
  5. 5. 5THE SOUND THE SOUND MODERN 
 DAY FATHER PHILOSOPHIES TO REMEMBER 6
  6. 6. MODERN DAY FATHERHOOD: IN PRACTICE 6THE SOUND THE SOUND PHILOSOPHY 1 Every story is unique, there’s no such thing as a “modern dad” archetype. "The modern day father comes in various forms. Today’s father is no longer always the traditional married breadwinner and disciplinarian in the family. He can be single or married; externally employed or stay-at- home; gay or straight; an adoptive or step- parent.” American Psychological Association, Changing Role of the Modern Day Father THERE IS NO one-size-fits-all dad
  7. 7. MODERN DAY FATHERHOOD: IN PRACTICE 7THE SOUND THE SOUND All agree on one thing... fatherhood is a leap 
 of faith, daunting, uncharted territory. “It's nearly impossible to explain to the uninitiated the enormousness of parenthood, the all-encompassing giganticness of sharing your home with a baby. Unlike moms, who to some extent get to know the baby in utero, dads meet fatherhood with a head-on crash.” Valerie Frankel, parenting.com (May 2009) LEARN TO LOVE THE unpredictability, OR LIVE IN fear PHILOSOPHY 2
  8. 8. MODERN DAY FATHERHOOD: IN PRACTICE 8THE SOUND THE SOUND Being a provider is a journey along which, they need 
 to be invested...on multiple levels. “Today's dad understands that's not enough. You must provide, but also nurture and guide. That heart-to-heart connection is critical." Roland Warren, President of the National Fatherhood Initiative TAKE PRIDE IN BEING A PROVIDER. THE ‘FINANCIAL PROVIDER’ IS JUST one aspect of being a dad PHILOSOPHY 3
  9. 9. THE SOUND 9 THE SOUND MODERN DAY FATHERHOOD: IN PRACTICE Their own childhood provides a source of reflection as 
 they challenge existing stereotypes. “The traditional image of the father is one of lawgiver, moral arbiter, disciplinarian and CEO of the home economy, [this was] the opposite of the mother, who submissively cared for husband, children and home..and it just doesn’t work any more” Jeremy Adam Smith, Author of “The Daddy Shift” REFLECT ON TRADITION, BUT BE resourceful in the now PHILOSOPHY 4
  10. 10. THE SOUND 10 THE SOUND MODERN DAY FATHERHOOD: IN PRACTICE PHILOSOPHY 5 ...as they strive to be active contributors and approach parenthood as a fluid partnership. “Responsible fatherhood doesn't mean anti-motherhood. We are trying to ensure that fathers are nurturing, protective, providers who are a compliment to the child's mother.” Brad Harrington, Professor: Boston College Center for Work and Family BE A PARTNER, don’t play a role
  11. 11. THE SOUND 11 THE SOUND MODERN DAY FATHERHOOD: IN PRACTICE PHILOSOPHY 6 While challenges are inevitable, the rewards are greater - staying present throughout the process is the aspiration. “The vast majority of dads ... want to have a positive relationship with their child. Most of them are good dads and want to be better dads.” Kenneth Braswell, Fathers Inc. BEING PRESENT IS everything
  12. 12. 12 THE SOUND THE SOUND INCREASINGLY, ADS ARE HELPING TO ILLUMINATE THE EVOLVING PRINCIPLES OF BEING A DAD. WE LOOK FORWARD TO SEEING WHAT’S NEXT IN THIS EVOLUTION... MODERN DAY FATHERHOOD: IN PRACTICE
  13. 13. V A N C O U V E R | N E W Y O R K | L O N D O N | T O R O N T O | C H I C A G O | M U M B A I W W W . T H E S O U N D H Q . C O M
  14. 14. IMAGE REFERENCES SLIDE SITE COVER https://www.youtube.com/watch?v=Bd1qCi5nSKw 2 https://www.youtube.com/watch?v=QoqWo3SJ73c / https://www.youtube.com/watch?v=Bd1qCi5nSKw / https://www.youtube.com/watch?v=Un6uP6cykgo 3 http://dad-camp.com/wp-content/uploads/2013/06/DADS_Main-Web-Image2-1024x576.jpg 4 http://i1.mirror.co.uk/incoming/article2354544.ece/ALTERNATES/s615/Father-holding-baby-and-kissing-his-cheek.jpg 5 http://4.bp.blogspot.com/-d_4rSec5dlQ/VKFAEH_fqkI/AAAAAAAAGeo/e6f1g0Z3vaY/s1600/Father-Son-Sky.jpg 6 http://www.bookstore.mn/public_html/uploads/82zxz.JPG 7 http://th02.deviantart.net/fs70/PRE/i/2013/341/d/b/leap_of_faith_by_mrs_durden-d6x2zzx.jpg 8 https://digiparenthood.files.wordpress.com/2013/10/6.jpg 9 http://zachwintersmusic.com/wp-content/uploads/2011/09/DSC_1196.jpg 10 http://www.matrony.ru/wp-content/uploads/2015/02/ruki-e1423916601417-1024x597.jpg 11 http://www.bbc.co.uk/programmes/b01q03kq 12 http://enews.md/media/img/blogs/big/00000019/8883ff3eeb2d7e8d6ae92818178c6329.jpg http://i.huffpost.com/gen/1562780/thumbs/o-DAD-PLAYING-MUSIC-facebook.jpg https://s-media-cache-ak0.pinimg.com/736x/98/07/29/9807294e3818801c70d92d54ccc80995.jpg 14THE SOUND THE SOUND

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