Why community engagement must happen online

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Slides accompanying the presentation given by Sarah Thomas, founder of The Social PR Consultancy, to the Public Sector Community Engagement Forum in Sydney on 8 December 2010

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Why community engagement must happen online

  1. 1. Why does community engagement need to happen online?<br />Sarah Thomas<br />
  2. 2. Why?<br />
  3. 3. 17 million online<br />
  4. 4.
  5. 5. 80 per cent<br />
  6. 6.
  7. 7. 2 days every week<br />
  8. 8.
  9. 9. 9.7 million people<br />
  10. 10. 7.5 hours a week<br />
  11. 11.
  12. 12. 1 in 3 at work<br />
  13. 13.
  14. 14. 66 per cent<br />
  15. 15.
  16. 16. "There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the internet…”<br />
  17. 17.
  18. 18. Obama raised $639 million<br />McCain raised $360 million<br />Online fundraising 67%<br />> 3 million Facebook friends<br />> 1 billion emails<br />My BO - > 2 million profiles<br />70,000 raised $30 million on pages<br />
  19. 19.
  20. 20.
  21. 21. 1 hour into Presidency<br />
  22. 22.
  23. 23.
  24. 24. What?<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. Social networks<br />Corporate social networks<br />Microblogging<br />Blogs<br />Wikis<br />Bookmarking / sharing<br />
  33. 33.
  34. 34.
  35. 35. Who?<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. How?<br />
  52. 52. Online <br />
  53. 53.
  54. 54. International Association of Public Participation (IAP2) Spectrum of Public Participation spectrum<br />
  55. 55.
  56. 56. Who do you want to engage with?<br />
  57. 57.
  58. 58. What do you want to achieve?<br />
  59. 59. How will you measure?<br />
  60. 60. What if?<br />
  61. 61. “If you do not embrace social media soon, the digital divide in your country will be dwarfed by the divide between your country and the rest of the world”<br />Chris Moore, the CIO of Edmonton Canada<br />
  62. 62. Risks<br />
  63. 63.
  64. 64.
  65. 65. Questions?<br />
  66. 66.
  67. 67. Sarah Thomas . www.thesocialpr.co . @sarahsocialpr . 0434 498 078 <br />

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