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How to do business in Latin America


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Published in: Business, Technology
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How to do business in Latin America

  1. 1. Or “how to do business in Latin America and not die trying” When in Rome, do as the Romans do
  2. 2. People from different places have different ways of doing business, which gives a great importance to the fact of doing things the way people are used to in the place where we are going. When in Rome, do as the Romans do
  3. 3. Can I sell products and services in Latin America? <ul><li>YES, but only if you have a guide with experience in subjects not traditional to the American entrepreneur, such as Networking, Venture Capitalists, Business Etiquette, etc. </li></ul><ul><li>If you have a guide who takes you by the hand, knows the market and knows what it takes, entering the Latin American market is not too expensive. </li></ul><ul><li>Nevertheless, if you try to do it “along the way” or “giving it your best shot”, you can spend outrageous amounts of money without obtaining the results you want. </li></ul>
  4. 4. What is the biggest drawback we might find trying to enter the Latin American Market? <ul><li>The biggest difficulty is not the exchange rate, its the cultural difference. </li></ul><ul><li>It is an enormous burden, very difficult to overcome if you don’t have someone on your team that knows both sides. </li></ul><ul><li>Unfortunately, and contrary to what we would like to think, it is us who should adapt to their way of doing business, and not the other way around. </li></ul>
  5. 5. What kind of products or services have the best chances of succeeding? <ul><li>Because of the devaluated economies in Latin America, the projects with the best success rates are: IT Outsourcing, Call center/Contact Center outsourcing, Software Factories. </li></ul>
  6. 6. Consequences of the “Third Wave” <ul><li>The end of commercial frontiers in the transfer of products and services. </li></ul><ul><li>Unique advantages for peripheral countries with good educational and technological infrastructure. </li></ul><ul><li>The Universal platform in business management is the Internet, which has the advantages of ubiquity and real-time. </li></ul>
  7. 7. Opportunities for Latin America - Pros <ul><li>Time zone difference is minimal. </li></ul><ul><li>Travel time between the main American cities and the main Latin American cities is always less than 11 hours, almost all of them non-stop. </li></ul><ul><li>Cultures have more similarities than differences, compared to other continents. </li></ul><ul><li>Telecommunications and teleprocessing capabilities of the region are acceptable. </li></ul><ul><li>The exchange rate powers the placement of products and services in the American Market. </li></ul>
  8. 8. Opportunities for Latin America - Cons <ul><li>The language barrier is a very important restriction, a limitation of difficult resolution. </li></ul><ul><li>The customs when doing business are very different, for us to understand their “special” economic environment and for them, the formality of conducting businesses. </li></ul>
  9. 9. Competitive advantages for Argentina <ul><li>Argentina has the best educated population in South America, and the devaluated peso makes Argentineans affordable employees. </li></ul><ul><li>Cultural compatibility: Good. </li></ul><ul><li>Quality Initiatives: More than 2500 ISO 9000 certifications. </li></ul><ul><li>Innovative products and services. </li></ul><ul><li>Great entrepreneurial creativity, specially in financial management. </li></ul><ul><li>They know how to do a lot with very little resources. </li></ul>Source: CIO Magazine
  10. 10. Competitive advantages for Argentina Argentina’s high education rate gives it a clear advantage when looking for investment. *University students as a percentage of people graduating from high school in the previous five years. Source: World’s Bank, 2000 Published by: The Wall Street Journal (7/23/03) Argentina Chile Uruguay Venezuela Colombia México Brasil 48% 38% 36% 29% 23% 21% 17%
  11. 11. Economic Advantages <ul><li>Argentina’s exchange rate makes it extremely affordable to install an office because: </li></ul><ul><ul><li>Fixed Costs of real estate, employees, etc are one-third. </li></ul></ul><ul><ul><li>Marketing, Publicity and networking costs are very low. </li></ul></ul><ul><ul><li>Logistics are incredibly affordable. </li></ul></ul>
  12. 12. Structural Advantages <ul><li>For Latin American Entrepreneurs </li></ul><ul><ul><li>Networking is less formal in Latin America, and less expensive to do. </li></ul></ul><ul><ul><li>Latin American companies are willing to listen to American entrepreneurs when dealing with investment plans. </li></ul></ul>
  13. 13. What we do <ul><li>We help American companies with innovative propositions to install their headquarters or develop near-shore outsourcing projects in Latin America. </li></ul><ul><li>We help American entrepreneurs and investors to take full advantage of the huge talent and cost-effectiveness of Latin American entrepreneurs. </li></ul><ul><li>Taking advantage of our more than 25 years as entrepreneurs by helping plan and develop endeavors in the most efficient way, with or without external financial support. </li></ul>
  14. 14. What we do <ul><li>We find Latin American partners for international business opportunities and American buyers of Latin American products and services. </li></ul><ul><li>We develop distribution channels and partners for companies headquartered in the USA, Europe and Latin America. </li></ul><ul><li>We help entrepreneurs to find a management team that will adjust to their needs. </li></ul>
  15. 15. What we do <ul><li>We give all your endeavors a real address and phone number until you can operate autonomously. </li></ul><ul><li>We give support and assistance to those wanting to migrate to Latin America (help renting/buying a house and/or purchasing a vehicle). </li></ul><ul><li>Collaborate in the integration and networking process through our business contact network. </li></ul><ul><li>Develop an active virtual forum that will allow us to channel questions about new projects and businesses. </li></ul><ul><li>Help you find legal, financial and tax services, which are very necessary in this country. </li></ul>