Read More at http://TheROIGuy.me I was writing my presentation for mobile on Google AdWords, and I realized that most people don’t really know what Mobile means. I'm Mobile: “I finally got my car out of the shop" I'm Mobile: "I've got my tablet/laptop with me" What's your Mobile?: Means "What's your cell phone number?" Mobile is taking over: "Tablets and smartphones are a larger percentage of web traffic" Mobile friendly: "Websites that look and function properly to the specified tablet or smartphone" WAP Mobile Ads: "Ads targeted to low end phones and PDA's" Mobile devices with full browsers: "Device targeting to smart phones" My wife said she found a Mobile: "Honey, I found the cutest mobile to hang over the crib!"

1. You Must Get Mobile Right
Kevin Adams
Director of Client Services & PPC @ smbSEO

2. Mobile Stats!
Over 50% of the US population now has a smartphone as of March,
2012.
By the year 2014, mobile traffic should overtake desktop traffic.
Mobile traffic accounted for over 13% web traffic in the 4th Quarter of
2011.
47% of users find brands through their mobile devices

3. You want to be a Winner? You need a
Mobile Strategy
Alternate Content Page
An alternate content page.

4. Losing means not having a Mobile Strategy.
What do YOU want to be?

5. I’ll bet he had a great
Mobile Strategy

6. Agenda or AdWords Mobile Ads Presentation
Discussion Item One – Discuss the Definitions
Phase 1 of the word “Mobile”
Discussion Item Two – Discuss Targeting for
Phase 2 Tablets
Phase 3 Discussion Item Three – Discuss Targeting for
Smart Phones
Discussion Item Four – Discuss Targeting for
Phase 4
WAP Mobile Devices

7. But what do we mean when we say Mobile?

8. I'm Mobile: "I finally got my car out of the shop"

9. I'm Mobile: "I've got my tablet/laptop with me"

10. What's your Mobile: "What's your cell number?"

11. Mobile is taking over: "Tablets and smartphones are a larger
percentage of web traffic"

12. Mobile friendly: "Websites that look and function
properly to the specified tablet or smartphone"

13. WAP Mobile Ads: "Ads targeted to low end phones & PDA's"

14. Mobile devices with full browsers: "Device targeting to
smart phones"

15. My wife said she found a Mobile: "Honey, I found the cutest
mobile to hang over the crib!"

16. The Types of Mobile Devices
Tablets Smart Phones WAP Mobile Ads

17. Ads Targeted to Tablets
The setting is easy. Just
navigate to your
campaign settings and
choose the device
targeting.
Tablet searches are similar
to desktop, but they
frequently have ads below
the organic instead of to
the side

18. Ads Targeted to Smartphones
The setting is easy. Just
navigate to your
campaign settings and
choose the device
targeting.
You can target Search and
Display

19. Ad Extensions on Smartphones

20. WINNING!
This is your
customer at
1pm

21. This is your customer at
1am

22. 50% of the population still has this dying technology

23. Average Head -35 35- 45- 55- 65- 75+
Average
of Household 44 54 64 74
Household
by Age
Incomes by Age
You’ll note that Average 47.7 81.0 102. 105. 75.8 46.1
Income by 2 8
incomes peak at
thousands
the 55-64 range.

24. Predicting the Future of Mobile

25. Tracking Between Devices

26. Questions? More Information?
www.theROIGuy.me
kevinadams77@gmail.com
Facebook.com/DallasPPCGuru
www.reddit.com/r/PPC