Mobile PPC For State of Search DFW 2012

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I was writing my presentation for mobile on Google AdWords, and I realized that most people don’t really know what Mobile means.

I'm Mobile: “I finally got my car out of the shop"

I'm Mobile: "I've got my tablet/laptop with me"

What's your Mobile?: Means "What's your cell phone number?"

Mobile is taking over: "Tablets and smartphones are a larger percentage of web traffic"

Mobile friendly: "Websites that look and function properly to the specified tablet or smartphone"

WAP Mobile Ads: "Ads targeted to low end phones and PDA's"

Mobile devices with full browsers: "Device targeting to smart phones"

My wife said she found a Mobile: "Honey, I found the cutest mobile to hang over the crib!"

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Mobile PPC For State of Search DFW 2012

  1. 1. You Must Get Mobile RightKevin AdamsDirector of Client Services & PPC @ smbSEO
  2. 2. Mobile Stats!Over 50% of the US population now has a smartphone as of March,2012.By the year 2014, mobile traffic should overtake desktop traffic.Mobile traffic accounted for over 13% web traffic in the 4th Quarter of2011.47% of users find brands through their mobile devices
  3. 3. You want to be a Winner? You need aMobile StrategyAlternate Content Page An alternate content page.
  4. 4. Losing means not having a Mobile Strategy.What do YOU want to be?
  5. 5. I’ll bet he had a greatMobile Strategy
  6. 6. Agenda or AdWords Mobile Ads Presentation Discussion Item One – Discuss the Definitions Phase 1 of the word “Mobile” Discussion Item Two – Discuss Targeting for Phase 2 Tablets Phase 3 Discussion Item Three – Discuss Targeting for Smart Phones Discussion Item Four – Discuss Targeting for Phase 4 WAP Mobile Devices
  7. 7. But what do we mean when we say Mobile?
  8. 8. Im Mobile: "I finally got my car out of the shop"
  9. 9. Im Mobile: "Ive got my tablet/laptop with me"
  10. 10. Whats your Mobile: "Whats your cell number?"
  11. 11. Mobile is taking over: "Tablets and smartphones are a largerpercentage of web traffic"
  12. 12. Mobile friendly: "Websites that look and functionproperly to the specified tablet or smartphone"
  13. 13. WAP Mobile Ads: "Ads targeted to low end phones & PDAs"
  14. 14. Mobile devices with full browsers: "Device targeting tosmart phones"
  15. 15. My wife said she found a Mobile: "Honey, I found the cutestmobile to hang over the crib!"
  16. 16. The Types of Mobile Devices Tablets Smart Phones WAP Mobile Ads
  17. 17. Ads Targeted to Tablets The setting is easy. Just navigate to your campaign settings and choose the device targeting. Tablet searches are similar to desktop, but they frequently have ads below the organic instead of to the side
  18. 18. Ads Targeted to Smartphones The setting is easy. Just navigate to your campaign settings and choose the device targeting. You can target Search and Display
  19. 19. Ad Extensions on Smartphones
  20. 20. WINNING!This is yourcustomer at1pm
  21. 21. This is your customer at1am
  22. 22. 50% of the population still has this dying technology
  23. 23. Average Head -35 35- 45- 55- 65- 75+Average of Household 44 54 64 74Household by AgeIncomes by AgeYou’ll note that Average 47.7 81.0 102. 105. 75.8 46.1 Income by 2 8incomes peak at thousandsthe 55-64 range.
  24. 24. Predicting the Future of Mobile
  25. 25. Tracking Between Devices
  26. 26. Questions? More Information? www.theROIGuy.me kevinadams77@gmail.com Facebook.com/DallasPPCGuru www.reddit.com/r/PPC

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