Local Internet MarketingAugust 25, 2010<br />
About<br />Experience<br /><ul><li>5+ years developing and executing new online and campus marketing
 Learn by doing: from marketing and growing OCM proprietary websites like </li></ul>Marketing Services<br /><ul><li> Campu...
 Social media marketing
 Search engine marketing</li></ul>2<br />
Agenda<br /><ul><li> What is “search engine marketing”?
 Step 1: Discovery
 Step 2: Own Your Brand Online
 Step 3: Engage & Monitor
 Step 4: Hyper Local Targeting
 Q&A</li></li></ul><li>What is Search Marketing?<br /><ul><li> Data: Impact is 100% quantifiable when done right
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Local Internet Marketing By Mark Sawyier

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Presentations by the founder of Off Campus Media Mark Sawyier at a recent RISE Lunch in St. Louis, Missouri.

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Local Internet Marketing By Mark Sawyier

  1. 1. Local Internet MarketingAugust 25, 2010<br />
  2. 2. About<br />Experience<br /><ul><li>5+ years developing and executing new online and campus marketing
  3. 3. Learn by doing: from marketing and growing OCM proprietary websites like </li></ul>Marketing Services<br /><ul><li> Campus marketing
  4. 4. Social media marketing
  5. 5. Search engine marketing</li></ul>2<br />
  6. 6. Agenda<br /><ul><li> What is “search engine marketing”?
  7. 7. Step 1: Discovery
  8. 8. Step 2: Own Your Brand Online
  9. 9. Step 3: Engage & Monitor
  10. 10. Step 4: Hyper Local Targeting
  11. 11. Q&A</li></li></ul><li>What is Search Marketing?<br /><ul><li> Data: Impact is 100% quantifiable when done right
  12. 12. Advertising:“Pay per click” or “Pay per action,” not just “eyeballs”
  13. 13. Optimization: Targeting keywords/phrases to rank, earn free traffic</li></ul>The most accountable marketing on the planet.<br />
  14. 14. Step 1: Discovery<br /><ul><li> Keywords: How people use search engines to find your business
  15. 15. Competition: review websites, social spaces and keywords
  16. 16. “At a Glance”: What’s my first impression the web?</li></ul>Research and analysis to make informed decisions.<br />
  17. 17. “At A Glance”<br />There’s a lot you can find.<br />
  18. 18. Step 2: Own Your Brand Online<br /><ul><li> Search Ranking: Rank #1 for searches on YOUR business
  19. 19. Local Listings: Create new and claim existing (Yelp, Google etc.)
  20. 20. Don’t Get Social, Get Busy: Social media can rank in brand search
  21. 21. Content: Online press releases, blog posts, articles & more</li></ul>Across search engines, social media and third party sites.<br />
  22. 22. Step 3: Engage & Monitor<br /><ul><li> Create Value: What does my audience find valuable?
  23. 23. Communicate: Multiple daily interactions (not one way dialogue)
  24. 24. Local Web Influences: Bloggers, offline media, prolific tweeters
  25. 25. Content: Online press releases, blog posts, articles & more
  26. 26. Review Sites: Watch what people are saying! Learn + respond
  27. 27. Google Alerts: Automatically monitor your brand online </li></ul>Protect your brand online (and offline).<br />
  28. 28. Engage & Monitor (example)<br />9<br />
  29. 29. Step 4: Hyper Local Targeting<br /><ul><li> SEO: Update website coding & content for target keywords
  30. 30. Participate: Engage with local forums, blogs, newspapers
  31. 31. Paid Search Ads: Create test campaigns, monitor and optimize
  32. 32. Paid Web Ads: Advertise on local and relevant websites</li></ul>Highly targeted, focused marketing.<br />
  33. 33. 11<br />Thank you<br />If you have additional questions or comments please contact us at your convenience.<br />Mark Sawyier <br />President <br />Off Campus Media <br />mark.sawyier@offcampusmedia.com<br />(917) 238-0162 <br />http://www.movingoffcampus.com<br />http://www.offcampusmedia.com<br />

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