FLYTE SCHOOL


               How to Be a

    PR Rock Star .
     Social Media World
  in a


                 @therichbr...
A LITTLE HISTORY...




         http://www.flickr.com/photos/matt_gibson/
LINKEDIN QUESTION
ATTAINING ROCK STAR STATUS




 Media coverage
 ROI
 Hats
TODAY’S GOALS




 How social media changes the game
 Your social media tool set
 How to measure success
TODAY’S AGENDA




    Social Media Presentation
              67%




                                Q&A or Uncomfortabl...
MEDIA COVERAGE
490


AUDIENCE SIZE



                                           304




     Millions of Users




                     ...
THE BUSINESS CASE FOR SOCIAL MEDIA
SOCIAL MEDIA STRATEGY
  “You cannot have a social media strategy
  without a content strategy.”
                          ...
SOCIAL MEDIA SERVICES
THE POWER OF BLOGGING
SOCIAL MEDIA “BIG THREE”
TWITTER
FACEBOOK
LINKEDIN
THE IMPORTANCE OF VIDEO
SOCIAL BOOKMARKING
LOCATION-BASED APPS
THE SOCIAL MEDIA PRESS RELEASE
CRISIS MANAGEMENT
TIME MANAGEMENT
HOW TO BUILD AN AUDIENCE




 Complete your profile
 Upload your contacts
 Build organically
 Provide value


            ...
SOCIAL MEDIA ROI




 • What can we measure?
ROI: REFERRERS
SOCIAL MEDIA TAKE AWAY
THANK YOU




Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101

http://www.flyte.biz
http://www.fly...
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How to Be a PR Rock Star in a Social Media World

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Media coverage is the bread and butter of PR, but does that include social media? What's more important, a mention in the Washington Post or the Huffington Post...or a post in an influential industry blog? These slides were from my presentation to the Yankee Chapter of the PRSA on 6/10/2010. For more information reach out to me: http://twitter.com/therichbrooks

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How to Be a PR Rock Star in a Social Media World

  1. 1. FLYTE SCHOOL How to Be a PR Rock Star . Social Media World in a @therichbrooks
  2. 2. A LITTLE HISTORY... http://www.flickr.com/photos/matt_gibson/
  3. 3. LINKEDIN QUESTION
  4. 4. ATTAINING ROCK STAR STATUS Media coverage ROI Hats
  5. 5. TODAY’S GOALS How social media changes the game Your social media tool set How to measure success
  6. 6. TODAY’S AGENDA Social Media Presentation 67% Q&A or Uncomfortable Silence 33%
  7. 7. MEDIA COVERAGE
  8. 8. 490 AUDIENCE SIZE 304 Millions of Users 75 60 3 Newsweek LinkedIn Twitter US Population Facebook
  9. 9. THE BUSINESS CASE FOR SOCIAL MEDIA
  10. 10. SOCIAL MEDIA STRATEGY “You cannot have a social media strategy without a content strategy.” --Susan Cato
  11. 11. SOCIAL MEDIA SERVICES
  12. 12. THE POWER OF BLOGGING
  13. 13. SOCIAL MEDIA “BIG THREE”
  14. 14. TWITTER
  15. 15. FACEBOOK
  16. 16. LINKEDIN
  17. 17. THE IMPORTANCE OF VIDEO
  18. 18. SOCIAL BOOKMARKING
  19. 19. LOCATION-BASED APPS
  20. 20. THE SOCIAL MEDIA PRESS RELEASE
  21. 21. CRISIS MANAGEMENT
  22. 22. TIME MANAGEMENT
  23. 23. HOW TO BUILD AN AUDIENCE Complete your profile Upload your contacts Build organically Provide value http://www.flickr.com/photos/sharif/
  24. 24. SOCIAL MEDIA ROI • What can we measure?
  25. 25. ROI: REFERRERS
  26. 26. SOCIAL MEDIA TAKE AWAY
  27. 27. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

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