Google Analytics for Online Success

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http://www.flyte.biz

In this hour-long free webinar you’ll learn how to setup Google Analytics the right way, read and analyze your reports, and uncover new business opportunities.

Details:

Web marketing without measurement is like archery without a target: you don’t know how well you’re doing.

Google Analytics–when properly configured and understood–can help small business owners and entrepreneurs discover which online marketing campaigns are working and which ones should be dropped.

Once you know how to read your analytics you’ll better understand how people found your site, what their behavior was like once they got there, and how to improve your conversion rates.

Attendees will learn:

How to set up and get the most out of Google Analytics
How to read and understand reports, and which reports are essential to your success
How to setup Goals to track which referral sources are worth the most to your business.
How to analyze these reports to make changes to your website and improve your conversion rates.

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  • Best practices in setting up GA account
  • Advanced Segments: Allow us to track specific groups w/in GA, such as people who came through FB, or Mainers, or people who bought from our store Annotations: Notes. You can enter them here, but chances are you want to enter them from the timeline itself. Channel Groupings: Fairly advanced tactic of measuring effectiveness of different channels that are either created by GA or that you create your own. We're going to skip over this today. Custom alerts: allow you to create alerts for when activities are recorded in GA. I.e., a sudden drop in traffic from India, or an influx of FB traffic.  Scheduled emails: a list of scheduled emails GA sends out. This way you can get emails delivered to you or other key people in your company. Shortcuts: provide faster access for reports you use most often. So, if you continually compare page views from FB to page views from Twitter, you can save that as a shortcut. Only thing that's not saved is the date range. Share assets: ability to create reports and share the report structure, but not your data, with someone else.
  • Google Analytics for Online Success

    1. 1. flyte school Google Analytics for Online Success!Rich Brooksflyte new mediaflyte.bizflyteblog.comtwitter.com/therichbrooks
    2. 2. TODAY’S GOALS • To understand how to: • Install Google Analytics • Setup goals, filters & users • Read, analyze & act on your reports
    3. 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    4. 4. WHY GOOGLE ANALYTICS? • Cost • Insights • Improved marketing
    5. 5. GET A GOOGLE ACCOUNT
    6. 6. SIGN UP FOR GOOGLE ANALYTICS
    7. 7. CREATE NEW ACCOUNT
    8. 8. CREATE NEW ACCOUNT
    9. 9. GENERATING THE CODE
    10. 10. CONFIGURING YOUR PROFILE
    11. 11. ADDING USERS
    12. 12. CREATING GOALS
    13. 13. CREATING FILTERS
    14. 14. PROFILE SETTINGS
    15. 15. ASSOCIATING WEBMASTER TOOLS
    16. 16. SOCIAL SETTINGS
    17. 17. GA DASHBOARD
    18. 18. INTELLIGENCE REPORTS
    19. 19. REAL TIME DATA
    20. 20. STANDARD REPORTS
    21. 21. CHANGING DATE RANGE
    22. 22. COMPARING DATES
    23. 23. COMPARING REPORTS
    24. 24. NAVIGATION SUMMARY
    25. 25. IN-PAGE REPORTS
    26. 26. ADVANCED SEGMENTS
    27. 27. NAVIGATING GOOGLE ANALYTICS
    28. 28. LOCATION
    29. 29. VISITOR FLOW
    30. 30. TRAFFIC SOURCES 0 0 0 0
    31. 31. TRAFFIC OVERVIEW
    32. 32. ALL TRAFFIC
    33. 33. REFERRAL TRAFFIC
    34. 34. DIGGING DEEPER
    35. 35. ORGANIC SEARCH (KEYWORDS)
    36. 36. QUERIES
    37. 37. QUERIES
    38. 38. SHORTCUTS IN ACTION
    39. 39. SOCIAL OVERVIEW
    40. 40. CONTENT MENU
    41. 41. CONTENT OVERVIEW
    42. 42. CONTENT DRILLDOWN
    43. 43. LANDING PAGES
    44. 44. EXIT PAGES
    45. 45. CONVERSION MENU
    46. 46. GOALS
    47. 47. FUNNEL VISUALIZATION
    48. 48. GOAL FLOW
    49. 49. URL BUILDER
    50. 50. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks

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