Guerilla Usability - March event 'Research in the field'


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by Andrea Lewis at the Research Thing, March 2013

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Guerilla Usability - March event 'Research in the field'

  1. 1. @dazework
  2. 2. UX Research CyberPsychology Psychology Social Psychology Digital Behaviour Human Behaviour Social Behaviour Business & Commercial Products Translate psychology research into user research and then into actionable and practical applications for digital projects Approach Structured ways of working… Andrea Lewis, Managing Director - @dazework
  3. 3. • Doing effective usability testing within the agile development process. • Adhering to thorough (UX) research methodologies in rapid process environments. Guerilla Usability Today’s talk… Andrea Lewis, Managing Director - @dazework
  4. 4. Case Study My recent experience… + Andrea Lewis, Managing Director - @dazework
  5. 5. agile and lean.guerilla user testing. + Constraints… Andrea Lewis, Managing Director - @dazework
  6. 6. informally formal. vs. informal. Method and approach… Andrea Lewis, Managing Director - @dazework
  7. 7. Capturing the data… an accomplice. to… • recruit participants. • take notes. • score/scale. • observe/capture. Andrea Lewis, Managing Director - @dazework
  8. 8. Capturing the data… simple lures. Andrea Lewis, Managing Director - @dazework
  9. 9. Capturing the data… time sensitive (theirs/yours). Andrea Lewis, Managing Director - @dazework
  10. 10. Capturing the data… people sensitive. Andrea Lewis, Managing Director - @dazework
  11. 11. Making sense of the data… calibration (instruments) Andrea Lewis, Managing Director - @dazework
  12. 12. Andrea Lewis, Managing Director - @dazework
  13. 13. Andrea Lewis, Managing Director - @dazework
  14. 14. Playing back the data… Quotes It’s critical to capture anecdotal evidence and commentary in the form of verbatim quotes when possible. Quotes set the context, underscore authenticity of the respondents, and add colour to the feedback when presenting to the brand/client/business/etc. Andrea Lewis, Managing Director - @dazework
  15. 15. Playing back the data… Themes Formalise the findings into big-picture issues that gather the information into conceptual blocks and a clear order. These specific themes might have sub- themes and should drill down to formal business recommendations. Andrea Lewis, Managing Director - @dazework
  16. 16. Playing back the data… Propensity Based on the data collected, provide a “likelihood” of an issue or behaviour to occur. Given the sample size, guerilla testing may not be statistically significant. However, it is important to provide a frequency of occurrence. Andrea Lewis, Managing Director - @dazework
  17. 17. Thank you Keeping in touch… @dazework Learning more: Suggested reading > Gorlenko & Englefield (2006). “Usability error classification: qualitative data analysis for UX practitioners.” Andrea Lewis, Managing Director - @dazework
  18. 18. Andrea Lewis, Managing Director - @dazework Slide 1: Hello (Electrick CMYK) Slide 3: Today’s Talk (Lab coats must be worn) Slide 4: My Recent Experience process.html (shot of building) (customer service) (screenshot of website) Slide 5: Constraints (Gorilla with clipboard logo) (Olive Oyl) (Contortionist by Amber Kenneson) Slide 6: Method and Approach (gorilla) galiza-ceive-jpg1/ (El Che) Slide 7: Capturing the Data - An Accomplice hero?page=all (Bonnie and Clyde, Warner Bros Pictures) Slide 8: Capturing the Data - Simple Lures (lures) Slide 9: Capturing the Data - Time Sensitive (clocks - Shutterstock) Slide 10: Capturing the Data – People Sensitive (Spock, CBS Studios, Inc.) Slide 11: Making Sense of the Data – Calibration 1962-p.asp (scales) Image and photo credits…