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A talk as part of the 'Lifting the lid on ethnographic research' event for The Research Thing. http://www.meetup.com/researchthing/events/150350262/
What’s it like to conduct ethnography for an e-commerce website? Among practical tips and tricks for conducting your ethnography project, this presentation will answer questions such as:
• What can an organisation gain from ethnography?
• How does ethnography fit into a holistic UX research approach?
• How can we get execs to say “Yes” to ethnography (and fund it!)
• How do I avoid common pitfalls?