#SoMeT12 Presentation

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Social Media Tourism Symposium 2012 - Strategic Approach to FB & Twitter Ads. aka Stop Posting Crap

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  • Visit Baton Rouge – Doe’s – Louisiana Travel
  • Break thru the noise and elevate our DMO brand above others
  • Is your strategy like swimming in a fishbowl? Are you a small office of one with a boss that keeps throwing shiny thing at you?
  • What you think meme…
  • ----- Meeting Notes (11/8/12 09:47) -----In an effort to not pick on anyone in the room, I used old screen grabs from the Louisiana Travel page.
  • What’s your gold?
  • How well do you know the people on your page
  • Facebook gold is better than branding
  • #SoMeT12 Presentation

    1. 1. strategic approach tofacebook and twitteradstheresa overbyMiles @theresaoverbytheresa.overby@milespartnership.com
    2. 2. my friends call me TO. @theresaoverby #SoMeT12
    3. 3. i’m a community manager @theresaoverby #SoMeT12
    4. 4. we “play” on social media allday! @theresaoverby #SoMeT12
    5. 5. #SoMeT12 @theresaoverby
    6. 6. • 85% of Internet users have Facebook accounts and 49% are on Twitter. hubspot• 20% of Facebook users have @theresaoverby purchased something because of ads or comments they saw there. #SoMeT12 Ipsos• 67% of Twitter users are more likely to buy brands that they follow. imoderate
    7. 7. #SoMeT12 @theresaoverby
    8. 8. strategy = ways + means + ends • conversation • community @theresaoverby • dialogue • ambassadors #SoMeT12 • engage • activate
    9. 9. great communitymanagement is the @theresaoverbycore of successfulsocial campaigns. #SoMeT12
    10. 10. what you think:#SoMeT12 @theresaoverby
    11. 11. what your fans think…#SoMeT12 @theresaoverby
    12. 12. stop posting & promoting crap @theresaoverby #SoMeT12
    13. 13. listen#SoMeT12 @theresaoverby
    14. 14. #SoMeT12 @theresaoverby
    15. 15. insights#SoMeT12 @theresaoverby
    16. 16. #SoMeT12 @theresaoverby
    17. 17. #SoMeT12 @theresaoverby
    18. 18. what’s your gold?#SoMeT12 @theresaoverby
    19. 19. target and promote your gold! @theresaoverby #SoMeT12
    20. 20. #SoMeT12 @theresaoverby
    21. 21. #SoMeT12 @theresaoverby
    22. 22. ad types• Display ads – page likes, contests, take offsite to web (appear on mobile) @theresaoverby• Sponsored Stories – appear on mobile #SoMeT12• Promoted posts – to likes or targeted• Offers – share feature is so
    23. 23. facebook ad tips• Have your credit card ready or choose an agency with tourism experience.• Use your insights• Know your gold @theresaoverby• Promote your gold• Target, target, target• Include a CTA – “click LIKE” #SoMeT12• If your goal is to build your page, promote to people who aren’t already connected• Don’t promote crap – if people don’t care about it on your newsfeed, they won’t click on your ad
    24. 24. twitter advertising •Promoted tweets @theresaoverby •Promoted accounts •Promoted trends #SoMeT12
    25. 25. small biz or pro• Small Business • Inexpensive • Low barrier to entry • Good testing ground @theresaoverby• Pro • Get Verified #SoMeT12 • Build your followers by geo & interest • Recommended spend • Awesome dashboard
    26. 26. tips•Listen•Be interesting! @theresaoverby•Add value•Take them somewhere #SoMeT12•Target wisely
    27. 27. •LISTEN•USE YOUR @theresaoverby INSIGHTS #SoMeT12•STOP POSTING CRAP
    28. 28. my favorite free tool! http://minilytics.pagelever.com/ @theresaoverby #SoMeT12
    29. 29. Theresa Overby Miles @theresaoverby @theresaoverby linkedin.com/theresaoverby #SoMeT12Theresa.overby@milespartners hip.com

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