Relevant Shopping Experiences

12,128 views

Published on

Reviews and ratings are helpful, but take it to the next step by serving up personalized content from like-sized reviewers.

Published in: Design, Lifestyle, Business

Relevant Shopping Experiences

  1. 1. Relevant Shopping Experiences
  2. 2. I needed a few new tops for work so I popped open the Nordstrom’s web site
  3. 3. There are 4,483 tops!
  4. 4. Even after “narrowing” there are still 500 tops
  5. 5. Scan 500 tops, pick 1, then
  6. 6. Scan 500 tops, pick 1, then Scan 17 pages of reviews, until...
  7. 7. Scan 500 tops, pick 1, then Scan 17 pages of reviews, until... We have a winner!
  8. 8. This type of review is not uncommon, but it takes time and effort to find
  9. 9. But how will it look on me? Primary customer concern when shopping for clothes and beauty products online
  10. 10. Hack #1
  11. 11. Hack #2 Virtual Dressing Rooms
  12. 12. Hack #3 Wardrobe Analyzer
  13. 13. Hack #4 Social Shopping
  14. 14. Getting Closer
  15. 15. Makes sense to collect specifics (measurements, skin tone, etc) during the first review
  16. 16. Or in a universal source that companies can access through single sign on or social login
  17. 17. Share these data points in the review
  18. 18. But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME BEST DRESSES FOR ME
  19. 19. But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME I will buy all these shirts BEST DRESSES FOR ME
  20. 20. But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME I will buy all these shirts BEST DRESSES FOR ME And some dresses and pants and...
  21. 21. Thank You www.theresaneil.com Follow me on Twitter @theresaneil

×