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Donation Form Manifesto

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Donation Form Manifesto

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Part of the article on the $100M Dollar Form Redesign
http://theresaneil.wordpress.com/2012/10/19/100-mil-dollar-form/

Part of the article on the $100M Dollar Form Redesign
http://theresaneil.wordpress.com/2012/10/19/100-mil-dollar-form/

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Donation Form Manifesto

  1. 1. The Donation Experience Must Be...
  2. 2. Bug Free No more javascript errors, blocked pages, crashing, or endless loops
  3. 3. On Your Terms Visitors can use • any modern browser • on any modern device • from any location
  4. 4. Fast 30 seconds or less
  5. 5. Respectful Returning visitors are remembered and treated like valued friends. Personal comments are encouraged, anonymity is available, and feedback is requested.
  6. 6. On Par... With other non-profit's donation experiences. Visitors expect  • security • usability • professionalism • aesthetics • consistency • plus social options based on their experiences donating to other causes. 
  7. 7. Transparent Show exactly where the money goes.
  8. 8. Helpful Sometimes visitors will just need a helping hand. Live Chat, a toll free number and alternate donation options are worth considering.

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