Donation Form Manifesto

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Part of the article on the $100M Dollar Form Redesign
http://theresaneil.wordpress.com/2012/10/19/100-mil-dollar-form/

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Donation Form Manifesto

  1. 1. The DonationExperience Must Be...
  2. 2. Bug FreeNo more javascript errors,blocked pages, crashing,or endless loops
  3. 3. On Your TermsVisitors can use• any modern browser• on any modern device• from any location
  4. 4. Fast30 seconds or less
  5. 5. RespectfulReturning visitors are remembered andtreated like valued friends. Personalcomments are encouraged, anonymity isavailable, and feedback is requested.
  6. 6. On Par...With other non-profits donationexperiences. Visitors expect • security• usability• professionalism• aesthetics• consistency• plus social optionsbased on their experiencesdonating to other causes. 
  7. 7. TransparentShow exactly where the money goes.
  8. 8. HelpfulSometimes visitors will just need a helpinghand. Live Chat, a toll free number and alternatedonation options are worth considering.

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