PR Network social media presentation

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The slides to accompany a webinar on social media and digital PR for the PR Network. The second half of the presentation (the webby bit) is available from the PR Network.

Published in: Business, News & Politics
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PR Network social media presentation

  1. 1. The nuts and bolts of running a social media campaign<br />Phil Szomszor<br />@theredrocket<br />
  2. 2. http://www.flickr.com/photos/mistersweaters/<br />
  3. 3. Don’t worry – social media isn’t perfect and nor are clients<br />
  4. 4. Four sides to social media<br />Listen<br />Buzz <br />Monitoring<br />Engage<br />social media,<br />bloggers, <br />twitter<br />Enhance<br />SEO tools<br />Create<br />Content, <br />communities<br />
  5. 5. What social media is and isn’t<br />Is<br />A two many way conversation<br />Free (generally)<br />Permanent<br />..yet transient <br />Good for SEO & reputation<br />Isn’t<br />A broadcast medium<br />Something you ‘own’<br />Mandatory<br />“hilarious videos”<br />Potentially bad for SEO & reputation<br />
  6. 6. Social media planning<br />Full online audit<br />Issue consistent social media guidelines<br />Clean up assets and media <br />Integrate social media / PR / SEO (incl. analytics)<br />Plan activity – decide on tools and timings (be flexible)<br />Set up monitoring service<br />Begin engagement strategy<br />Create content around PR / marketing campaigns<br />Measure effectiveness of activity<br />
  7. 7. Online audit<br />
  8. 8. Let’s see how much time we’ve got for some nuts and bolts… <br />http://www.flickr.com/photos/wwarby/4782313433/<br />

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