Should Recruiters be Twittering?

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Presentation for #recruitcamp on the best utlization for twitter in the recruitment space.

Presented April 22, 2010.

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Should Recruiters be Twittering?

  1. 1. Should Recruiters be Twittering?
  2. 2. <ul><li>How many people have a twitter account? </li></ul><ul><ul><li>Personal vs Corporate </li></ul></ul><ul><li>Do you tweet? </li></ul><ul><li>How often do you tweet? </li></ul><ul><li>What do you tweet about? </li></ul><ul><li>Do you have a tweeting / twitter strategy? </li></ul><ul><li>Do you utilize twitter as a consistent recruitment tool? </li></ul><ul><li>Are you leveraging twitter across all social media? </li></ul>
  3. 3. <ul><li>Twitter is the evolution of real-time messaging </li></ul><ul><ul><li>Group Chat Rooms, Yahoo IM or AOL AIM </li></ul></ul><ul><ul><li>Blackberry Messenger, Cell Texting </li></ul></ul><ul><ul><li>Internal Chat / IM Programs </li></ul></ul><ul><ul><li>Social Media to “web 2.0” format </li></ul></ul><ul><li>FREE “Micro-blogging” service </li></ul><ul><ul><li>Info share between people with common interests, aka “followers” </li></ul></ul><ul><li>Instant resource to share your brand with the world </li></ul><ul><li>140 character line = concise (learn the short-cuts) </li></ul><ul><li>“ Real-time chaos” </li></ul><ul><ul><li>&quot;Life moves pretty fast,&quot; said Ferris Bueller </li></ul></ul><ul><li>Open-source, social media messaging tool </li></ul>
  4. 4. <ul><li>105,779,710 registered users </li></ul><ul><ul><li>~300,000 new users per day </li></ul></ul><ul><ul><li>180,000,000 unique visitors </li></ul></ul><ul><li>55,000,000 tweets per day (1 in 2 users tweeting) </li></ul><ul><li>600,000,000 twitter search engine queries per day </li></ul><ul><li>3,000,000,000 requests per day </li></ul><ul><ul><li>Imagine your article or site shared this way! </li></ul></ul><ul><li>75% of traffic is OUTSIDE of twitter </li></ul><ul><ul><li>Access Twitter through more than 50,000 apps </li></ul></ul><ul><li>30% of users are <25 </li></ul><ul><li>12 th most popular site on the web </li></ul><ul><li>*Danny Sullivan of twitter, 2010 </li></ul>
  5. 5. <ul><li>Go to www.twitter.com and “join” </li></ul><ul><ul><li>Create a user name - unique </li></ul></ul><ul><ul><li>Build out your profile </li></ul></ul><ul><ul><li>Set your preferences </li></ul></ul><ul><ul><li>Customize your background TRG </li></ul></ul><ul><ul><li>and start tweeting </li></ul></ul><ul><li>Start searching and following others </li></ul><ul><li>Direct Messaging or retweeting people </li></ul><ul><li>Consistent updates with content ( Strategy ) </li></ul><ul><ul><li>Job postings </li></ul></ul><ul><ul><li>PR / News </li></ul></ul><ul><ul><li>Blog links </li></ul></ul><ul><ul><li>Download and leverage twitter management tools </li></ul></ul>
  6. 6. <ul><li>With only 140 characters allowed, need to learn the shortcuts </li></ul><ul><li>URL shortening </li></ul><ul><ul><li>Ex: www.recruitcamp.com to http://bit.ly/10RYax </li></ul></ul><ul><ul><li>Ex: www.quintiles.com/careers to http://bit.ly/culjff </li></ul></ul><ul><li>Be concise, use your text-speak </li></ul><ul><li>Hash Tag # = a searching and text filter feature </li></ul><ul><ul><li>Ex: #job or #employment for a job tweet </li></ul></ul><ul><ul><li>Ex: #recruitcamp to tweet on this event </li></ul></ul><ul><li>@username to send a message or mention in a tweet </li></ul><ul><ul><li>@robhumphrey2010 </li></ul></ul><ul><li>Dusername is a direct message to an individual </li></ul><ul><ul><li>Not following but want to recruit them! </li></ul></ul>
  7. 7. <ul><li>JUST TWEETING IS NOT ENOUGH! </li></ul><ul><li>Utilize hash tags for searchability and to increase followers </li></ul><ul><li>Links are best when merged with a url shortening tool </li></ul><ul><ul><li>More common and less commercial in twitterville </li></ul></ul><ul><li>Job postings are PR for your Brand! </li></ul><ul><li>Use a timer to get to the right audience </li></ul><ul><li>Examples </li></ul><ul><li>1. HIRING: Sr. Product Development Engineer - Medical Device, RTP NC - The Wellington Group http://bit.ly/mO7lp #job #employment </li></ul><ul><li>2. Looking for: Product Development Engineer – Medical Device http://bit.ly/9Q6Xiy posted on @ Oodle </li></ul>
  8. 8. <ul><li>Third-party apps (desktop and mobile) </li></ul><ul><ul><li>Tweetdeck - http://www.tweetdeck.com/ </li></ul></ul><ul><ul><li>seesmic - http://seesmic.com/ </li></ul></ul><ul><ul><li>i-phone and Blackberry apps </li></ul></ul><ul><li>Url shorten tools </li></ul><ul><ul><li>http://bit.ly/ </li></ul></ul><ul><ul><li>http://tiny.cc/ </li></ul></ul><ul><li>Tweet timers </li></ul><ul><ul><li>http://futuretweets.com </li></ul></ul><ul><ul><li>http://www.twaitter.com/ </li></ul></ul><ul><li>Twitter Job Boards </li></ul><ul><ul><li>http://www.twitjobsearch.com/ </li></ul></ul><ul><li>“ Share this” app wordpress </li></ul><ul><ul><li>retweet button </li></ul></ul><ul><ul><li>“ share this” balloon / buttons </li></ul></ul>
  9. 9. <ul><li>Twitter Search Tools </li></ul><ul><ul><li>http://search.twitter.com/advanced </li></ul></ul><ul><ul><li>http://www.twellow.com/ </li></ul></ul><ul><ul><li>http://tweepsearch.com/ </li></ul></ul><ul><li>Boolean or Google Logic </li></ul><ul><ul><li>Ex: in:twitter.com sas programmer </li></ul></ul><ul><ul><li>http://www.boolify.org/index.php </li></ul></ul>
  10. 10. <ul><li>Excellent social media connection tools = open source </li></ul><ul><ul><li>tweet once, update everywhere! </li></ul></ul><ul><li>Be concise and develop a strategy </li></ul><ul><li>Leverage the tools and apps available to you </li></ul><ul><li>Be creative, no right or wrong but what works = ROI </li></ul><ul><li>“ Just Do It” </li></ul><ul><li>Thank You </li></ul>
  11. 11. Twitter Sites for Recruiters http://www.recruiternewsletter.com/Twitter_Stephanie.pdf http://www.slideshare.net/thomasshaw/using-twitter-in-recruitment http://www.booleanblackbelt.com/2010/02/twitter-101-for-recruiters/
  12. 12. For additional / future questions contact The Recruiting Guy: email @ [email_address] phone @ 910-338-2795 ext 119 Connect with me: LinkedIn @ www.linkedin.com/in/chriswellington Twitter @ http://twitter.com/therecruitinguy Facebook @ www.facebook.com/TheRecruitingGuy Ecademy @ www.ecademy.com/user/chriswellington inside919@ http://inside919.ning.com/profile/TheRecruitingGuy Blog @ www.therecruitingguy.com (comments and posts highly encouraged)

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