Blogging Like You Mean Itby Tanner Christensen, @tannercTweet with Mozinar attendees: #mozinarTechnical problems or feedba...
2Nobody wants to hearwhat you have to say.
Unless what you HAVETO say is HELPFUL(or entertaining).3
4(example)a list of rules that answers:“what makes a logo great?”
5HOW DO YOU KNOWWHAT’S HELPFUL?
6FOCUS ON ANSWERINGA QUESTION.(Like “what is creativity?” or “what is the future of seo?”)
7the question is all that matters.links and traffic are secondary.
8Why?Because A LOT OF PEOPLE willhave the same question(s).
9REMEMBER THAT blogging adviceis typically “feel good”advice.
10the traffic trend of blogposts inspired by blogsabout blogging:
11LEARN TO WRITE WELLAND YOU’LL BE FINE.
12INTERESTING THINGS AREoften widely SO.(SO FIND THINGS THAT YOU THINK ARE INTERESTING)
13PLAN ON SPENDING A LOTOF TIME DOING RESEARCH.
14Turn this. Into this.(with help from quora & google scholar)
15research isyour gift toreaders.
16BOOKS ARE A greattool for research.
17sEEKOUT OTHER researchtools TOO though.(QUOra, twitter, topsy, RSS, reddit!)
18WRITE AS IF YOU WERE WRITINGFOR YOUR PAST, UNEDUCATED SELF.
19focus on providing answersand people will care.
20WHAT HAPPENS WHEN YOUMAKE AN INSIGHTFUL POST:
21WORK AT A PACE THATFEEDS YOUR CURIOSITY.(not a deadline)
224 years450 posts<6 hours a week=>50,000 subscribers250,000 page views/year
23What if THE TOPIC IS JUSTNOT THAT INTERESTING?
24Find an angle that isinteresting for you.(ask more questions!)
25TV not interesting?What about the future of it? or how it’saffected american history? or how it’sseemingly making childr...
26or “what 9,000 tv channellogos looks like”
27this really works!
28GROW YOUR Network inorder to learn.(Use twitter, google+, and quora)
29IT doesn’t have to take a lot ofmoney, time, or energy.
30ANYTHING CAN beblogged about easily.
(even STICKS)Just ask the rightquestions.31
32What defines a “stick?”at what point does a “twig”become a “stick,” or is a twigjust a type of stick? is a“hockey stick”...
33above all:Be passionately curious.
Q&A Time!@tannercCreativeSomething.nethi@tannerchristensen.comhttp://seomoz.org/webinars
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How to Blog like You Mean It

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Despite the common misconception: creating a world-class blog doesn't take much. It starts with a desire to learn, the ability to ask questions, connect with those who have similar questions, and then do the dirty work to find, collect, and communicate answers.

In this presentation from December 2012, creativity expert Tanner Christensen shares his story of blogging success and the steps it took to get there.

View Tanner's full presentation on SEOmoz at: http://moz.com/webinars/from-nothing-to-expert-how-to-blog-like-you-mean-it

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How to Blog like You Mean It

  1. 1. Blogging Like You Mean Itby Tanner Christensen, @tannercTweet with Mozinar attendees: #mozinarTechnical problems or feedback:Please email team@seomoz.org
  2. 2. 2Nobody wants to hearwhat you have to say.
  3. 3. Unless what you HAVETO say is HELPFUL(or entertaining).3
  4. 4. 4(example)a list of rules that answers:“what makes a logo great?”
  5. 5. 5HOW DO YOU KNOWWHAT’S HELPFUL?
  6. 6. 6FOCUS ON ANSWERINGA QUESTION.(Like “what is creativity?” or “what is the future of seo?”)
  7. 7. 7the question is all that matters.links and traffic are secondary.
  8. 8. 8Why?Because A LOT OF PEOPLE willhave the same question(s).
  9. 9. 9REMEMBER THAT blogging adviceis typically “feel good”advice.
  10. 10. 10the traffic trend of blogposts inspired by blogsabout blogging:
  11. 11. 11LEARN TO WRITE WELLAND YOU’LL BE FINE.
  12. 12. 12INTERESTING THINGS AREoften widely SO.(SO FIND THINGS THAT YOU THINK ARE INTERESTING)
  13. 13. 13PLAN ON SPENDING A LOTOF TIME DOING RESEARCH.
  14. 14. 14Turn this. Into this.(with help from quora & google scholar)
  15. 15. 15research isyour gift toreaders.
  16. 16. 16BOOKS ARE A greattool for research.
  17. 17. 17sEEKOUT OTHER researchtools TOO though.(QUOra, twitter, topsy, RSS, reddit!)
  18. 18. 18WRITE AS IF YOU WERE WRITINGFOR YOUR PAST, UNEDUCATED SELF.
  19. 19. 19focus on providing answersand people will care.
  20. 20. 20WHAT HAPPENS WHEN YOUMAKE AN INSIGHTFUL POST:
  21. 21. 21WORK AT A PACE THATFEEDS YOUR CURIOSITY.(not a deadline)
  22. 22. 224 years450 posts<6 hours a week=>50,000 subscribers250,000 page views/year
  23. 23. 23What if THE TOPIC IS JUSTNOT THAT INTERESTING?
  24. 24. 24Find an angle that isinteresting for you.(ask more questions!)
  25. 25. 25TV not interesting?What about the future of it? or how it’saffected american history? or how it’sseemingly making children stupid?
  26. 26. 26or “what 9,000 tv channellogos looks like”
  27. 27. 27this really works!
  28. 28. 28GROW YOUR Network inorder to learn.(Use twitter, google+, and quora)
  29. 29. 29IT doesn’t have to take a lot ofmoney, time, or energy.
  30. 30. 30ANYTHING CAN beblogged about easily.
  31. 31. (even STICKS)Just ask the rightquestions.31
  32. 32. 32What defines a “stick?”at what point does a “twig”become a “stick,” or is a twigjust a type of stick? is a“hockey stick” a real stick?what types of “sticks” do wedeal with on a day-to-day basiswithout even knowing it?what the hell is “dendrology?”
  33. 33. 33above all:Be passionately curious.
  34. 34. Q&A Time!@tannercCreativeSomething.nethi@tannerchristensen.comhttp://seomoz.org/webinars

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