Social Media 201 Moving Beyond Facebook

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Facebook is popular and most people know how to use it to connect with clients and friends. But what about other social networking sites like instagram, pinterest, linkedin, and google+? This presentation covers which sites sales people should spend their time on and how to use content in meaningful ways to soft sell. Specifically designed for the promotional products industry, but useful for everyone.

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Social Media 201 Moving Beyond Facebook

  1. 1. Social Media 201 • • • • • Sites worth your time Social tools Content Social basics refresher Q&A
  2. 2. Why • • • • Top of mind Never talk about the weather again Search Engine Optimization (SEO) Prospects
  3. 3. Popular Sites
  4. 4. Caution • Social Media is about being yourself • This presentation is a generic guideline for promotional products sales people • • My star ratings take into account your effort and general return. Low stars may mean it is a good site but requires too much time for too little return.
  5. 5. Snap Chat • Personal messaging only
  6. 6. YouTube • Share good videos • How many views make it worth your time? – More than 100? Do something else. 2 years 888 views
  7. 7. Vine • • • • 6 second videos Leverage only if you have a following Works because it is short Recommendation – Make short YouTube videos
  8. 8. Instagram • Photo based social network • Mostly for consumers • Leverage personal network
  9. 9. Pinterest • Create presentations from your site • For promotional items, link to your site
  10. 10. Flickr • Photo sharing and storage
  11. 11. SlideShare • • • • Share PowerPoint presentations Simplify all presentations and post Learn Engage All my expo presentations will be available at www.slideshare.net/therealdaledenham
  12. 12. Meetup 67,792 Meetups happening this week about everything from careers to hiking, parenting, tech, photography and urban gardening.
  13. 13. Special Interest Sites • When you are passionate • LinkedIn Groups • GoodReads.com, etc. If you have more than 3 sites/groups, you have too many
  14. 14. FourSquare • Location based check-ins • Potential connections
  15. 15. Tumblr • Blogging platform
  16. 16. BLOG! • Blogs are a great for long content • Adds credibility • Additional SEO value Blogger.com or Google+
  17. 17. Google + Facebook is where you talk to people you do know, about things you don't.. Google+ is where you talk to people you don't know about the stuff that you do… https://plus.google.com/+DaleDenham
  18. 18. You Can’t Ignore Google+
  19. 19. Twitter • Open network • Insights to people & companies • Tweet = Post – RT=Retweet or Repost
  20. 20. Facebook • Network with people you know • Most personal of all networks
  21. 21. LinkedIn • Positioning • Prospecting • Prospects are researching too – Speeds up sales cycle – Circumvents competition – Informs you of job changes
  22. 22. Surround Your Clients • Twitter – Prospecting – Younger, it’s about perceptions • Facebook – Close relationships – Everyone, it’s about people • LinkedIn – Prospect, develop – Professionals, it’s about business • Google+ – All the above – Early adopters, passions
  23. 23. To whom will you be relevant? • Prospects • Buyers • Niche industry • Pick a primary goal My bio on LinkedIn: At Geiger, we have some very cool technology that is driving efficiency for our organization but also for our sales force. We continue to focus on how to bring more value to our sales partners and our production partners. On occasion, it is not new technology but better utilization of existing technology.
  24. 24. Bios/ Profile • The 2.9 second impression • What people see in Google results Technology savvy business professional, father, husband, lover of books, technology, exercise and great friends. Geiger CIO
  25. 25. Profile Photo • Photo where you have a genuine smile • Likable and trustworthy • Tight shot, emphasize face
  26. 26. Followers = Credibility There are two kinds of people on social networks: those who want more followers and those who are lying. Kawasaki, Guy What the Plus! Google+ for the Rest of Us
  27. 27. • • • • • Searchable links Make posts public for exposure Leverage widely used terms Critical to long term success #PPAIExpo #GeigerGetsIT
  28. 28. Content • • • • • Consistently on about a specific topic Buyers want a trusted advisor Share posts two to three times a week Interest the target audience Less than 5% of your posts can sell
  29. 29. Soft Sell Content
  30. 30. Soft Sell Content
  31. 31. Soft Sell Content Ideas • • • • • • • Use yourself whenever possible Unpacking clients order Your customer with their product Being fun/silly with any product Details about a truly cool order A look back at 2013 best products A look forward at 2014 products Anything “behind the scenes”
  32. 32. Surround Your Clients • Twitter – Prospecting – Younger, it’s about perceptions • Facebook – Close relationships – Everyone, it’s about people • LinkedIn – Prospect, develop – Professionals, it’s about business • Google+ – All the above – Early adopters, passions
  33. 33. Know Your Clients • • • • • • Before every call/meeting On every network Background including jobs & education Latest status updates Important dates Common connections
  34. 34. Social Media Tools • Rapportive for Gmail users
  35. 35. Social Media Tools • Social Connector for Outlook Users – LinkedIn & Facebook – http://office.microsoft.com/en-us/outlook/outlook-social-connector-partner-listing-FX102317540.aspx
  36. 36. Social Media Tools • Hootsuite – Manage multiple sites
  37. 37. Social Media Tools • Klout – Measure your “klout”
  38. 38. Social Media Tools • Google Analytics
  39. 39. Q&A

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