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SEMSEO 2011 - Universal Search - Google News

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Vortrag von Christoph Burseg (TRG - The Reach Group) auf der SEMSEO 2011 in Hannover. Im Panel Universal Search berichtete Christoph Burseg (neben Martin Mißfeldt und Niels Dörje) über Zahlen und Fakten aus Google News.

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SEMSEO 2011 - Universal Search - Google News

  1. 1. 27. Mai 2011<br />Google Universal News<br />SEMSEO 2011<br />Christoph Burseg, cb@thereachgroup.de<br />27.05.2011<br />1<br />SEMSEO, 2011<br />
  2. 2. TRG | Wer ist heute hier? | CB<br />”NebenderDisziplin SEO wird das reibungsloseZusammenspiel und die richtigeStrategievon Online Marketing Kanälenunverzichtbar. Wirhelfenmit Know-How und Erfahrung."<br />27.05.2011<br />SEMSEO, 2011<br />2<br />Christoph Burseg<br />GESCHÄFTSFÜHRENDER GESELLSCHAFTER<br />cb@thereachgroup.de<br /><ul><li>26 Mitarbeiter
  3. 3. Online Marketing Strategieberatung
  4. 4. Reichweitensteigerung
  5. 5. Wann rufen Sie uns?
  6. 6. Suchmaschinensteigerung
  7. 7. Online Marketing Strategiedefinieren
  8. 8. Business Intelligence, Usability/Conversion, Social Media</li></li></ul><li>Knapp 40.000.000 Deutsche nutzen Google Websuche<br />Knapp 3.800.000 Deutsche nutzen Google News<br />Zu weit über 1.000.000 Keywords werden News-Integrationen in der Google Websuche angezeigt<br />Alle folgenden Zahlen und Infos ...<br />27.05.2011<br />SEMSEO, 2011<br />3<br />
  9. 9. Wo eine hohe Suchnachfrage ist, findet man Google News Integrationen<br />Faustformel<br />27.05.2011<br />SEMSEO, 2011<br />4<br />
  10. 10. 5<br />Universal SearchProperties in Google.de<br />Images, Video, News, Maps/Local, Shopping<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />5<br />
  11. 11. 4<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />6<br />Reihenfolge nach Einblendungen unter 1.000.000 unterschiedlichen Keywords<br />
  12. 12. 1<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />7<br />Reihenfolge nach Suchtrafficim Monat März 2011<br />
  13. 13. 1.048<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />8<br />Anzahl der Google News Quellen in Deutschland, die im April 2010 auf der Google News Startseite angeteasert wurden<br />
  14. 14. 1.075<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />9<br />Anzahl der Google News Quellen in Deutschland, die im April 2011 auf der Google News Startseite angeteasert wurden<br />
  15. 15. 266<br />Anzahl der Google News Quellen in Deutschland, die auf der Google News Seite „Unterhaltung“ einen Top-Teaser bekommen haben (April 2011)<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />10<br />
  16. 16. 65%<br />Anteil des „Unterhaltungs“-Traffics am gesamten Google News Traffic<br />Gaga, GNTM, Dschungelcamp, PiedroLombardi, ...<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />11<br />
  17. 17. WELT ONLINESPIEGEL ONLINE<br />stern.de<br />Top-3-Hosts mit den meisten Top-Teasern im April 2011<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />12<br />
  18. 18. WELT ONLINEFocus Online<br />SPIEGEL ONLINE<br />Top-3-Hosts mit den meisten Top-Teasern im April 2010<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />13<br />
  19. 19. WELT ONLINE 18.805<br />Focus Online 8.391<br />SPIEGEL ONLINE 2.428<br />Veröffentlichte Artikel der Top-3-Hosts mit den meisten Top-Teasern im April 2010<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />14<br />
  20. 20. WELT ONLINE 17.527<br />Focus Online 11.056<br />SPIEGEL ONLINE 2.738<br />Veröffentlichte Artikel der Top-3-Hosts mit den meisten Top-Teasern im April 2011<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />15<br />
  21. 21. 1.620<br />Unterschiedliche Artikel über Fukushima auf der Google News Startseite seit dem Unglück<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />16<br />
  22. 22. Bild.de<br />Liefert am 9. März den 1. Artikel Erdbeben-Artikel um 06:45 Uhr – der Artikel wird < 10 Minuten nach Veröffentlichung als Top-Teaser auf Google News verlinkt <br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />17<br />
  23. 23. Focus Online – 203<br />WELT ONLINE – 103<br />ZEIT ONLINE – 51<br />n-tv.de - 37<br />Erfolgreiche Google News Hosts und Anzahl unterschiedlicher Fukushima-Artikel<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />18<br />
  24. 24. „Tepco liefert erneut falsche Messwerte aus Fukushima“ Zeit.de – 1.4.2011 – über 28 Stunden verlinkt<br />Fukushima-Artikel mit längster Präsenz auf der Google News Startseite<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />19<br />
  25. 25. Focus Online – 2.675 Artikel<br />stern.de – 1.659 Artikel<br />Sueddeutsche.de – 1.088 Artikel<br />Anzahl der Japan-Artikel der Hosts mit höchster Japan-Berichterstattung (März 2011)<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />20<br />
  26. 26. >22.000.000<br />Anzahl der Deutschen, die am Erdbeben-Tag auf Google nach Informationen über Japan gegoogelt haben (Hochrechnung)<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />21<br />
  27. 27. <8%<br />Steigerung der Google.de Websuche-Nutzung am Erdbebentag gemäß Google Transparency Report<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />22<br />
  28. 28. > 120 % <br />Prozentualer Zuwachs des SEO-Traffics am Erdbebentag ggü. dem Vorwochentag für Nachrichtenquellen<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />23<br />
  29. 29. > 10.000<br />Unterschiedliche Keywords zum Thema Fukushima führten im März 2011 auf eine führende Nachrichtenwebsite<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />24<br />
  30. 30. > 2.500.000<br />Visits, die diese eine Quelle zu diesem Thema nur im März 2011 mit Fukushima-Artikeln erzielt hat<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />25<br />
  31. 31. 30<br />Durchschnittliche Tagesposition von Tagesschau.de – dem Online Auftritt des erfolgreichsten TV Nachrichten Formats auf Google News<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />26<br />
  32. 32. <10%<br />Durchschnitts-Anteil der Visits, die eine Quelle bekommt, wenn sie ca. auf Platz 15 der Tagescharts kommt ggü. den erfolgreichsten Quellen<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />27<br />
  33. 33. ~ 23 %<br />Anteil der Top-Teaser auf 100 veröffentlichte Focus.de Artikel im Mai 2011<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />28<br />
  34. 34. < 2%<br />Anteil der Top-Teaser auf 100 veröffentlichte Tagesschau.de Artikel im Mai 2011<br />Google News in Zahlen<br />27.05.2011<br />SEMSEO, 2011<br />29<br />
  35. 35. Suchnachfrage "Nachrichten"<br />27.05.2011<br />SEMSEO, 2011<br />30<br />
  36. 36. Suchnachfrage "Nachrichten" vs "Facebook"<br />27.05.2011<br />SEMSEO, 2011<br />31<br />
  37. 37. Newsbox zu "Facebook"<br />27.05.2011<br />SEMSEO, 2011<br />32<br />
  38. 38. Fragen? Fragen!<br />www.thereachgroup.de, info@thereachgroup.de, @thereachgroup<br />Connectme:<br />27.05.2011<br />33<br />SEMSEO, 2011<br />
  39. 39. Impressum<br />Die in dieser Präsentation dargestellten Daten und Grafiken sind geistiges Eigentumder TRG – The Reach Group GmbH. <br />Die Vervielfältigung, Weitergabe und Veränderung – auch in Teilen – ist ohne Vertragsgrundlage nicht gestattet.<br />27.05.2011<br />SEMSEO, 2011<br />34<br />TRG – The Reach Group GmbH<br />Große Elbstraße 45, 4. OG<br />22767 Hamburg<br />Telefon 030 . 920 383 3300Telefax 030 . 920 383 3001<br />E-Mail info@thereachgroup.de<br />Web www.thereachgroup.de<br />

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