Facebook Social Plugins
     Best Practices on Content Sites




    Rahmin Sarabi / Future US 4-23-10
CNN.com Home Page




   friend’s activity social
            plugin
CNN.com Story Page




    like/recommend
          button
Huffingtonpost.com Home Page



         recommended
       content social plugin
Buzzfeed.com Home Page



“like” is the new vote




                         friend’s activity social
                   ...
Buzzfeed.com Story Page




“like” is the new vote




                          recommendation
                          ...
Buzzfeed.com User Page




user’s can be “liked” too
  (similar to an entity)
Huffingtonpost.com Story Page



like button     recommended
              content social plugin
Huffingtonpost.com Entity Page



                     like button




allows Huffington Post to push items to a user’s
    ...
Huffingtonpost.com Entity Page


                 like button




they make entities for almost any tag they can
 imagine r...
conclusions
•   Facebook has minimized the LOE of introducing social
    plugins, making integration ROI net positive almo...
aside - meebo.com chat bar




sponsorable
 sponsorable
aside - meebo.com chat bar




         expanded
Upcoming SlideShare
Loading in …5
×

Facebook Social Plugins: Best Practices for Content Publishers

2,341 views

Published on

http://developers.facebook.com/plugins

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,341
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
36
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide


























  • Facebook Social Plugins: Best Practices for Content Publishers

    1. 1. Facebook Social Plugins Best Practices on Content Sites Rahmin Sarabi / Future US 4-23-10
    2. 2. CNN.com Home Page friend’s activity social plugin
    3. 3. CNN.com Story Page like/recommend button
    4. 4. Huffingtonpost.com Home Page recommended content social plugin
    5. 5. Buzzfeed.com Home Page “like” is the new vote friend’s activity social plugin
    6. 6. Buzzfeed.com Story Page “like” is the new vote recommendation social plugin
    7. 7. Buzzfeed.com User Page user’s can be “liked” too (similar to an entity)
    8. 8. Huffingtonpost.com Story Page like button recommended content social plugin
    9. 9. Huffingtonpost.com Entity Page like button allows Huffington Post to push items to a user’s news feed related to the entity
    10. 10. Huffingtonpost.com Entity Page like button they make entities for almost any tag they can imagine related to a story - must be editorial result:
    11. 11. conclusions • Facebook has minimized the LOE of introducing social plugins, making integration ROI net positive almost immediately • The “like button” is a no-brainer on an individual piece of content; easier for users than today’s “share” • Getting a user to “like” an entity or user is even more powerful; a publisher can then push content related to that entity/user to their news feed • Recommended content plugins have potential to help users navigate through additional site content with very low LOE
    12. 12. aside - meebo.com chat bar sponsorable sponsorable
    13. 13. aside - meebo.com chat bar expanded

    ×