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Facebook Social Plugins: Best Practices for Content Publishers

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http://developers.facebook.com/plugins

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Facebook Social Plugins: Best Practices for Content Publishers

  1. 1. Facebook Social Plugins Best Practices on Content Sites Rahmin Sarabi / Future US 4-23-10
  2. 2. CNN.com Home Page friend’s activity social plugin
  3. 3. CNN.com Story Page like/recommend button
  4. 4. Huffingtonpost.com Home Page recommended content social plugin
  5. 5. Buzzfeed.com Home Page “like” is the new vote friend’s activity social plugin
  6. 6. Buzzfeed.com Story Page “like” is the new vote recommendation social plugin
  7. 7. Buzzfeed.com User Page user’s can be “liked” too (similar to an entity)
  8. 8. Huffingtonpost.com Story Page like button recommended content social plugin
  9. 9. Huffingtonpost.com Entity Page like button allows Huffington Post to push items to a user’s news feed related to the entity
  10. 10. Huffingtonpost.com Entity Page like button they make entities for almost any tag they can imagine related to a story - must be editorial result:
  11. 11. conclusions • Facebook has minimized the LOE of introducing social plugins, making integration ROI net positive almost immediately • The “like button” is a no-brainer on an individual piece of content; easier for users than today’s “share” • Getting a user to “like” an entity or user is even more powerful; a publisher can then push content related to that entity/user to their news feed • Recommended content plugins have potential to help users navigate through additional site content with very low LOE
  12. 12. aside - meebo.com chat bar sponsorable sponsorable
  13. 13. aside - meebo.com chat bar expanded

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