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It’s time to put the customer back in control of the Sales engagement process which is often not the case in a traditional B2B Customer/Sales relationship. Contrary to popular belief, B2B customers, like most consumers, prefer to research products online prior to purchasing. High Tech enterprise products are relatively complex and customers struggle to get quality content that is tailored to their purchasing needs. With the recent launch of the online EMC Store, the company has experienced tremendous success in less than six months using simple, inbound marketing techniques. Join Sanjeev Joshi, Senior Director of Digital Commerce at EMC, as he shares how companies can use inbound marketing to make a meaningful impact on the sales pipeline while keeping customers in the driver’s seat.